As of January 8, 2024, Snowplow is introducing the Snowplow Limited Use License Agreement, and we will be releasing new versions of our core behavioral data pipeline technology under this license.
Our mission to empower everyone to own their first-party customer behavioral data remains the same. We value all of our users and remain dedicated to helping our community use Snowplow in the optimal capacity that fits their business goals and needs.
We reflect on our Snowplow origins and provide more information about these changes in our blog post here → https://eu1.hubs.ly/H06QJZw0
Welcome to Snowplow, the leader in next-generation customer data infrastructure (CDI), enabling every data-driven organization to own and unlock the value of its customer behavioral data to fuel AI, advanced analytics, and personalized experiences from their central data platform.
Thousands of organizations like Burberry, Strava, and Auto Trader rely on Snowplow to collect, manage, and operationalize real-time event data from their central data platform to uncover deeper customer journey insights, predict customer behaviors, deliver differentiated customer experiences, and detect fraudulent activities.
Snowplow is built from the ground up to not only lay the foundation for an organization's advanced analytics use cases, but to also power machine learning and AI use cases, including those powered by generative AI.
Key benefits of Snowplow’s Next-Gen CDI:
- Data Depth & Quality
- Centralized Data Governance
- Real-time operationalization
- Privacy and Compliance
- AI and BI-Ready Behavioral Data
- 🏔️ “Glass-box” technical architecture capable of processing billions of events per day.
- 🛠️ Over 20 SDKs to collect data from web, mobile, server-side, and other sources.
- ✅ A unique approach based on schemas and validation ensures your data is as clean as possible.
- 🪄 Over 15 enrichments to get the most out of your data.
- 🏭 Stream data to your data warehouse/lakehouse or SaaS destinations of choice — Snowplow fits nicely within the Modern Data Stack.
| Snowplow Community Edition | Snowplow Behavioral Data Platform |
|---|---|
| Community Edition equips you with everything you need to start creating behavioral data in a high-fidelity, machine-readable way. Head over to the Quick Start Guide to set things up. | Looking for an enterprise solution with a console, APIs, data governance, workflow tooling? The Behavioral Data Platform is our managed service that runs in your AWS, Azure or GCP cloud. Book a demo. |
The documentation is a great place to learn more.
Would rather dive into the code? snowplow/snowplow is the main repository where you can find all the modules.