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customer-insights

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This project demonstrates customer segmentation using K-Means clustering, a popular machine learning technique. By analyzing customer data, we group customers into distinct segments to better understand their behaviors and preferences. This segmentation can help businesses tailor their marketing strategies and improve customer satisfaction.

  • Updated Jun 19, 2024
  • Jupyter Notebook

Leveraging K-Means clustering, our project categorizes retail customers based on purchasing behaviors and demographics. This provides businesses with actionable insights to tailor marketing efforts, enhancing customer experience and boosting sales.

  • Updated Sep 17, 2023
  • Jupyter Notebook

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