オーディエンスの開拓
データを活用して、集客やオーディエンスの把握、適切なコンテンツの構築、訪問者のエンゲージメントの維持を実現しましょう。
オーディエンスを増やす
分析、アンケート調査、各種ツールを使ってオーディエンスについて把握し、さらなる読者の獲得につなげましょう。
サイトのトラフィックを増やす
Google 検索、ニュースレター、ソーシャル共有機能、広告を活用して、より多くの訪問者を引き付けましょう。
訪問者のエンゲージメントを維持する
記事のサイト内回遊、動画、ウェブに関する主な指標を活用し、訪問者を引き付けて維持しましょう。
Argentine publisher unifies data across sites
LA NACION’s single sign-on technology puts their first-party data strategy front and center.
Amplifying audience engagement through technology
Lampung.co's audience engagement soars with technical training and content curation
French newspaper grows international audience
Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.
News app connects Indonesian publisher with readers
Disway's mobile app a game-changer for its channel strategy
Dong Nai Newspaper Grows Reach and Revenue
Vietnamese publisher learns more about its readers to successfully boost engagement, and diversify revenue.
iNews.id boosts registrations with refined SSO strategy
Find out how iNews has accelerated registration uptakes through collecting more first-party data via a reworked Single Sign-On (SSO) strategy.
Sakal’s Sign-Ups Skyrocket with Google One Tap
Google One Tap Unlocks User Sign-Up Floodgates for Sakal
Google Identity Services (GIS) integration leads to accelerated acquisition of first-party data
ABPLIVE deployed Google Identity Services on their eight websites (desktop and mobile) and app to expedite the acquisition of first-party data
Inquirer.net launches a newsletter for North American readers, leading to 3x higher open rate and 29x higher click-through rate
Learn how Inquirer.net has launched a curated newsletter to further engage with key audience segments abroad.
Tuoi Tre Newspapers’ Data-Driven Evolution
A Vietnamese news publication personalized their reader experience through content analysis and data integration.
Dong Nai Newspaper Grows Reach and Revenue
Vietnamese publisher learns more about its readers to successfully boost engagement, and diversify revenue.
Push Notifications Drive More Views to Content
Populis' work culture and approach to engagement were transformed through the Local News Foundry program
India TV's Winning Video Strategy Drives Traffic and Engagement Surge
India TV's implementation of video optimization best practices led to a significant boost in video discoverability and engagement across Google surfaces.
News18 Boosts Video Success with Optimized Strategy
Optimizing Videos for Search leads to up to 58% Uplift in Discoverability and 84% increase in Engagement on News18 Sites.
News app connects Indonesian publisher with readers
Disway's mobile app a game-changer for its channel strategy
Amplifying audience engagement through technology
Lampung.co's audience engagement soars with technical training and content curation
Engagement up as Indonesian publisher upskills
Suara Cirebon's digital transformation drives audience engagement
Sinar Harian develops in-house reader insights training to sustain their digital future
Find out how the team at Sinar Harian are upskilling their newsroom in data literacy and gaining a better understanding of their audience
Argentine publisher unifies data across sites
LA NACION’s single sign-on technology puts their first-party data strategy front and center.
Tuoi Tre Newspapers’ Data-Driven Evolution
A Vietnamese news publication personalized their reader experience through content analysis and data integration.
NDTV leverages data and ML to drive +24% New User Growth
NDTV Increases User Engagement by 12% by Implementing Real-Time Newsroom Quality Index and Editorial Checklists.
French newspaper grows international audience
Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.
Engaging audiences with AI-driven newsletters
Telegraph Media Group uses artificial intelligence to curate newsletter content based on readers’ interests, increasing click-through rates.
Sakal’s Sign-Ups Skyrocket with Google One Tap
Google One Tap Unlocks User Sign-Up Floodgates for Sakal
NDTV leverages data and ML to drive +24% New User Growth
NDTV Increases User Engagement by 12% by Implementing Real-Time Newsroom Quality Index and Editorial Checklists.
Pinpoint Revolutionizes ABP's Reporting: Accuracy, Speed, and Efficiency
Pinpoint simplifies content deciphering for ABP Network’s editorial desks, enhancing efficiency.
News outlet gives younger readers a voice
News daily Público streamlines their user content submission platform, enabling readers to submit more stories while making editors’ lives easier.
Dong Nai Newspaper Grows Reach and Revenue
Vietnamese publisher learns more about its readers to successfully boost engagement, and diversify revenue.
Tuoi Tre Newspapers’ Data-Driven Evolution
A Vietnamese news publication personalized their reader experience through content analysis and data integration.
Inquirer.net launches a newsletter for North American readers, leading to 3x higher open rate and 29x higher click-through rate
Learn how Inquirer.net has launched a curated newsletter to further engage with key audience segments abroad.
Newsletters win over readers and increase engagement
London-based publisher Reach PLC launches a new email newsletter strategy across the UK, giving popular writers a key role in attracting subscribers.
French newspaper grows international audience
Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.
How Wirtualna Polska uses AI to tackle toxic content on their platform
In Poland, WP built a moderation engine to provide a safe platform for open discussion
Building a new reader-first news platform
Growing visitors and views with a refreshed digital presence and strategy
その他の情報
デジタル ジャーナリズムの強化
デジタルツールやリソースを使用すれば、魅力的なストーリーを見つけて検証し、伝えられます。
収益の拡大
デジタル広告、サブスクリプション、メンバーシップ、寄付からより多くの収益を得る方法を見つけてください。
すべてのリソース
世界各地の業界専門家、学者、ニュース メディアの協力を得て設計されたツール、トレーニング、リソース。