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Iyer et al., 2002 - Google Patents

Linking Web‐based segmentation to pricing tactics

Iyer et al., 2002

Document ID
2247166608580901133
Author
Iyer G
Miyazaki A
Grewal D
Giordano M
Publication year
Publication venue
Journal of Product & Brand Management

External Links

Snippet

While numerous firms have successfully segmented customers using various segment‐ based pricing models and tactics, the advent of the Internet has introduced a new element of opportunity with respect to such pricing. This paper identifies the various areas of …
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Classifications

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