JP2009545026A - Advertisement opportunity exchange system and method - Google Patents

Abstract

A method and system that allows an originating user to gain access to a means for conveying a message to a selected receiving user, using a first data set that characterizes the message conveying means in a potential use condition And using a second data set related to multiple properties to be met by the calling user to gain access to the means of the first data set, and gaining access to the transmission means in the desired usage conditions Using a third data set that is related to the properties that the originating user wants to fulfill, the properties that the originating user must meet to gain access to the vehicle in the potential usage conditions, and the actual usage conditions of the means And gain access to at least one of the means in the desired use conditions Comprising identifying a three-way match between the properties satisfying the originating user wishing to, and to determine the matching priority according to a predetermined rule.
[Selection] Figure 1

Description

  The present invention relates to advertisements, and in particular to exchange-related operations on advertising opportunities and derivatives thereof, and in particular, a system that allows a calling user to access a means of communicating a message to a selected receiving user and Regarding the method.

  This application claims priority based on US patent application Ser. No. 11 / 490,792, filed Jul. 20, 2006 (name of invention “Advertising Opportunities”).

  Online advertising is rapidly becoming an important source of revenue for many online entities, and is a useful medium for advertisers to reach their target audience. For example, an online newspaper may sell an opportunity to deliver advertisements along with the delivery of online newspaper content. Typically, an online entity or its broker sells advertising opportunities together. Advertising opportunities can be sold in large blocks based on online newspaper website visitors. For example, 10,000 advertising opportunities can be collectively available for delivery to visitors to a particular website. However, it is sometimes sold as a block characterized by advertising opportunities. For example, an advertising opportunity may be characterized by a keyword in an article, and an online newspaper visitor reading a travel article with the keyword “Florida Keys” may be targeted by the advertiser. Other examples of characterizing advertising opportunities include, but are not limited to, the time of day, the geographic location of visitors, and specific web pages within a website (eg, sports pages from online newspapers). .

  However, current online advertising sales mechanisms have some substantial limitations that prevent advertisers from carefully focusing on the target audience. For example, current online advertising sales mechanisms often require advertisers to purchase large blocks of advertising effectiveness opportunities that are not well characterized. In some cases, the advertiser is only interested in some of the blocks. For example, in some cases, only some of the blocks may match the desired target audience. In some cases, it may be possible to resell some of the purchased blocks to other advertisers. However, it may be difficult to identify the advertising effectiveness opportunities that are of interest until the advertising opportunities are actually available due to the occasional characterization of the advertising opportunities. This makes it impossible to effectively sell, resell and / or mediate advertising opportunities, establish advertising controls and / or maximize the rewards of engaging in online advertising. Limit the ability of a person. In addition, it may be difficult to make the correlated options market based on characterized advertising effectiveness opportunities work based on the currently available mechanisms for purchasing and / or selling advertising effectiveness opportunities.

  Further, current online advertising sales mechanisms may not encourage dynamic price competition among advertising effectiveness opportunity sellers and / or may not allow advertising effectiveness opportunity sellers to make conditional offers.

  In view of at least the above, there is a need for a tool that allows a source user to access a desired advertising effectiveness opportunity or a means of communicating a message to a desired recipient user.

  In one embodiment of the present invention, the advertising opportunity exchange allows the use of pre-designated conditional offers in transactions such as the sale, purchase and / or exchange of advertising effectiveness opportunities. In some cases, trading may occur for each advertising effectiveness opportunity, where each advertising effectiveness opportunity is associated with an individual exposure. However, in other cases, advertising opportunity exchanges may support transactions that deal with advertising effectiveness opportunities in bundles. In some cases, advertising effectiveness opportunities may be purchased, sold, and / or exchanged once available. Some embodiments of the present invention may enable spot markets and / or futures markets for advertising effectiveness opportunities.

  According to one embodiment of the present invention, the pre-designated conditional offer is specified before the advertising effectiveness opportunity becomes available and is either by the owner or controller of the advertising audience derivative or by the owner or controller. Represents an offer made for. Predesignated conditional offers include offers to sell, option register, barter or exchange one or more advertising effectiveness opportunities. The pre-specified condition offer may be parameterized or characterized by a pre-specified condition offer parameter and an associated pre-specified condition offer parameter value.

  In one embodiment of the invention, a bid to purchase, register, trade or barter one or more advertising effectiveness opportunities is characterized by one or more properties. In some cases, it is characterized by bid parameters and associated bid parameter values (such as, but not limited to, initial bid price, bid increment, bid premium and maximum bid price).

  A three-way match between available advertising effectiveness opportunities, bids, and pre-specified conditional offers may be established and / or prioritized based on one or more criteria. Some embodiments of the present invention may support exact and / or inexact matching (eg, but not limited to matching based on goodness-of-fit thresholds). In some cases, multiple matches may be identified. Various embodiments of the present invention prioritize multiple matches based on various methods (such as, but not limited to, single, multi-dimensional, linear or non-linear prioritization methods). Also good.

  One embodiment of the present invention may be used with parameterized advertising opportunities. In some cases, the parameterized advertising effectiveness opportunity may be characterized before and / or after the advertising effectiveness opportunity becomes available. The opportunity parameter and the associated opportunity parameter value may characterize various aspects of the advertising opportunity, such as but not limited to the target recipient of the advertising effectiveness opportunity.

  One embodiment of the present invention includes a cross engine that establishes a three-way matching of bids, advertising effectiveness opportunities, and pre-specified conditional offers. In some cases, the cross engine includes or accesses one or more database systems that store bids and pre-specified conditional offers. Optionally, the system may further include an advertising information exchange system that manages financial transactions related to matching and allows successful bidders to own and use audience derivatives. A variety of different matching algorithms may be implemented with an embodiment of the present invention to identify matching and / or prioritize matching. In some cases, the matching algorithm may be designed to optimize various conditions and / or access input from various sources.

  An embodiment of the present invention may further include one or more of the following optional systems: bidders and / or offer providers review, build, rebuild, submit and / or cancel bids and / or offers. An ordering system that allows to build, an optional management system that builds, rebuilds, maintains, warrants and / or backs up part of an advertising opportunity exchange system, and an optional reporting system.

  In one embodiment of the present invention, the advertising opportunity exchange may be a variety of mechanisms (such as, but not limited to, auction, reverse auction, Dutch auction, English auction, shield auction, triumph auction, and / or proxy auction). May be used together.

  In one embodiment of the present invention, an advertising space purchase transfer system may allow transactions between advertising space purchase accounts.

  Preferably, some embodiments of the invention may be used with network delivery of advertising content, online delivery, asynchronous delivery and / or wireless delivery. Examples of advertising content include, but are not limited to: advertisements embedded in web pages and / or games, content feeds, television, electronic games, online games, network games, voicemail messages, email messages, faxes , Phone calls, and / or video communications.

  Preferably, some embodiments of the present invention support operations in relation to targets that the publisher has not previously known or identified. For example, according to some embodiments of the invention, the target may not be pre-registered. Similarly, according to some embodiments of the present invention, potential non-customer targets whose profiles are known on the publisher's website can also be addressed.

  Embodiments of the present invention are methods and systems that allow an originating user to gain access to a means for delivering a message to a selected receiving user, and characterize the message delivery means in potential usage conditions. Using a first data set, using a second data set associated with a plurality of qualities to be met by the calling user to gain access to the means of the first data set; To use a third data set related to the nature satisfied by the calling user who wants to gain access to the vehicle in the use conditions of the user, and to satisfy the calling user to gain access to the vehicle in the potential use conditions At least one of the plurality of means in the nature, the actual use conditions of the means and the desired use conditions Identifying a three-way match between the properties satisfying the originating user wishing to gain access against, to a method and system including a to determine the matching priority according to a predetermined rule.

  According to one embodiment of the present invention, the effect opportunity is embodied by the possibility of conveying the message to the receiving user via a communication means (such as but not limited to a browser in a computer connected to the Internet). Is done. In other embodiments, messages (e.g., textual advertisements, search result lists, web RP articles, embedded content, search result list postings, hot list postings, gap ads, instant messaging, SMS (simple message service ) Messages, pop-up ads, floating ads, mouse-over ads, animations, applets, pop-under ads, banner ads, ads embedded in content streams, ads embedded in TV shows, ads between TV shows, embedded in music Advertisements, advertisements embedded in web pages, advertisements embedded in computer games, advertisements embedded in online games, advertisements embedded in network games, audio advertisements, video advertisements, multimedia advertisements, video Although the like Interview Nikeshon and E-mail advertisements are not limited to) it may be transmitted to the various devices via a wired or wireless network. In one embodiment of the present invention, the potential use conditions may include characteristics associated with the recipient, recipient hardware, recipient software, recipient configuration, recipient browsing activity, and / or recipient history. But are not limited to these, and these may be used alone or in combination. Terms of use include conditions of use of the transmission means, including the receiving user, the physical environment associated with the receiving user, the current or past activity of the receiving user, the hardware, software, firmware and / or network configuration associated with the transmission means. Related data and / or data related to current or past use of the vehicle may or may not be characterized.

  In one embodiment of the invention, at least some of the properties represented by the second data set are characterized by the owner, agent and / or controller of the means for communicating the message to the selected recipient user. And / or may be set. For example, in some cases, the owner, agent and / or controller may be a market entrant and / or publisher (eg, but not limited to a website publisher).

  In one embodiment of the invention, at least some of the properties represented by the third data set reflect characteristics and / or information associated with the calling user. For example, in some cases, the calling user may be an advertiser or its agent looking for a characterized location for a message.

  According to one embodiment, the present invention allows a calling user to gain access to a means for communicating a message to a selected receiving user. In this embodiment, at least one first data set is established. The first data set characterizes at least one of the plurality of message delivery means in at least one of the plurality of potential usage conditions. The usage conditions include data relating to the receiving user of the means. In this embodiment, at least one second data set is established. The second data set is associated with a plurality of properties that at least one of a group of originating users must satisfy in order to gain access to at least one of the plurality of means of the first data set. In this embodiment, at least one third data set is established. The third data set relates to a plurality of properties that are met by at least one originating user who desires to gain access to at least one of the plurality of means in a desired usage condition. According to an embodiment of the present invention, once the at least one of the plurality of means is used, data related to at least one actual use condition of the plurality of means is accessed and the second data At least one of the sets is accessed and at least one of the third data set is accessed to identify a 3-way match. In this example, the three-way matching is a plurality of properties that at least one of a group of outgoing users must satisfy to obtain access to at least one of the plurality of means in a potential use condition, and at least one of the plurality of means. Distinguishing between one actual usage condition and a plurality of properties met by at least one outgoing user wishing to gain access to at least one of a plurality of means in a desired usage condition of the group of outgoing users Is done. According to an embodiment of the present invention, whether at least one of the plurality of message transmission means matches with at least one of the plurality of means in the usage conditions desired by at least one of the group of calling users in the actual usage conditions. And a predetermined rule for determining whether said at least one of a group of originating users matches said property for obtaining access to said at least one of a plurality of means in actual use conditions The priority of matching is determined according to.

  In one embodiment of the invention, at least one usage condition of at least one of the plurality of message transmission means allows messages to be individually transmitted to the receiving user. For example, this allows matching and subsequent transactions related to only one message targeted to only one receiving user.

  In one embodiment of the invention, the second data set is said two or more messages in a potential use condition that allows each of two or more message delivery means to individually communicate a message to a receiving user. Associated with a collection of transmission means. For example, this allows matching and subsequent transactions associated with the message set.

  In some embodiments of the invention, the at least one of a plurality of message delivery means, and the usage conditions of the means may be characterized by an opportunity parameter and an associated opportunity parameter value. In some cases, an example of one property that at least one of a group of originating users should satisfy to gain access to the at least one of the plurality of means includes accepting at least to pay an offer price. Often, offer prices vary depending on one or more opportunity parameters and associated opportunity parameter values.

  In one embodiment of the present invention, an example of the property that at least one of a group of originating users must satisfy to gain access to at least one of the plurality of means is at least one of the plurality of means in a potential use condition. Accepting an option contract related to an optional futures payment to gain access to one.

  In one embodiment of the present invention, at least one usage condition of a plurality of message delivery means for delivering a message to a receiving user may comprise an inferred or known demographic profile of the receiving user.

  In one embodiment of the present invention, the property that at least one of the group of originating users satisfies to obtain access to at least one of a plurality of means in a desired usage condition includes one or more bid parameters and one or more Bid data characterized by associated bid parameter values may be included. In this case, examples of bid parameters are highest bid price, initial bid price, bid algorithm, bid increment, bid currency, minimum bid lot size, maximum bid lot size, bid activation date, bid expiration date, bid premium, and bid Including, but not limited to, the identity of the person. These may be used alone or in combination.

  In one embodiment of the invention, the at least one first data set characterizing at least one of the plurality of messaging means in at least one of the plurality of potential usage conditions comprises a futures contract, the futures contract comprising: Said contract and said terms of use, including contract agreements relating to making the necessary future purchases at a specified price for accessing at least one of said plurality of messaging means in at least one of a plurality of potential terms of use, Meets one or more criteria. In this case, the contract agreement is a request (for example, a request to buy futures of inventory, to at least one of a plurality of message transmission means in at least one of a plurality of potential use conditions satisfying one or more criteria. When there is a requirement for a specified price for a part of the inventory that is related to the contract agreement and that is unused when the expiration time stamp expires (Including but not limited to an expiring time stamp identifying whether or not) a futures contract including a request may or may not be included.

  In one embodiment of the present invention, at least one of the plurality of message delivery means in at least one of the plurality of potential usage conditions includes at least one pre-specified condition offer parameter and an associated pre-specified condition offer parameter. It may be characterized by a value.

  In one embodiment of the invention, the price associated with the contract agreement of the first data set varies depending on at least one pre-specified condition offer parameter and an associated pre-specified condition offer parameter value. To do.

  In one embodiment of the invention, the matching may be characterized by a fitness value. In some cases, the price associated with the contract agreement of the first data set may vary depending on the fitness value. In this case, the price associated with the contract agreement of the first data set may vary depending on the fitness value.

  In one embodiment of the invention, once the at least one of a plurality of message delivery means is used, the price associated with the contract agreement of the first data set is evaluated. In this case, an example using the transmission means may include requesting browsing of the website, but is not limited thereto.

  In one embodiment of the invention, one or more opportunity parameters and associated opportunity parameter values are associated with individual target recipient users using at least one parameterized of a plurality of means, and a plurality of messages Once the at least one of the communication means is in use, at least one of the opportunity values may be identified. Examples of opportunity parameters may include but are not limited to: Internet Protocol (IP) address, domain name, proxy usage, keywords, search keywords, keyword phrases, target geographical location, target country, target city , Target longitude coordinates, target latitude coordinates, target time zone, target organization, target date, target time, target browser language, target operating system, target internet browser program, target access system Toolbar, target visit depth, target page browsing time, target connection speed, target screen resolution, target browsing history, site size visited by the target Target online frequency, target click location coordinates, target click pattern data, target current or forecast weather, target current, recent or scheduled event or holiday related to geographic region, target credit rating, Target credit report, target demographic profile, target gender, target education level, target household income range, target personal income range, target ethnic classification, target classification by third party means, stored in cookies Target information, target history, target court record, target managerial status, target bankruptcy, target public record, target asset record, target reputation, target Gold collateral, business type of target, target business scale, title on the duties of the target, the length of the target of his tenure, and the target of job classification. These may be used alone or in combination.

  In one embodiment of the invention, one or more opportunity parameter values may be inferred, estimated or calculated.

  In one embodiment of the present invention, at least one of the plurality of message transmission means is a sentence advertisement, a search result list, a web RP article, embedded content, a search result list posting, a hot list posting, a gap advertisement. , Instant messaging, SMS (simple message service) messages, pop-up ads, floating ads, mouse-over ads, content feeds, animations, applets, pop-under ads, banner ads, ads embedded in web pages, embedded in computer games Ads, ads embedded in online games, ads embedded in content streams, ads embedded in music, ads embedded in network games, audio ads, video ads, multimedia ads, video Including a user interface provided to handle one of Myunikeshon and E-mail advertising.

  In one embodiment of the present invention, at least one of the plurality of message delivery means delivers advertising content to individual advertising effectiveness opportunity targets over the Internet and / or over a network using Internet Protocol (IP). Makes it possible to do.

  In one embodiment of the present invention, at least one of the plurality of message delivery means may provide one or more elements selected from a set of television advertisements and advertisements embedded in the television program.

  In an embodiment of the invention, the property that at least one of the group of originating users must satisfy in order to gain access to at least one of the plurality of means characterized in the at least one first data set, Accepting the minimum offer price, not being part of the set of unacceptable advertisers, being part of the set of unacceptable advertisers, accepting a set of ad unit types, accepting a set of ad unit sizes, This may include, but is not limited to, accepting a minimum sales volume, following a predetermined parameter, following a predetermined advertiser type, and following a predetermined advertising rating.

  In one embodiment of the present invention, obtaining access to at least one of a plurality of message delivery means purchases, sells, trades or barters a right to use the message delivery means to communicate a message to the target recipient user. May include.

  According to one embodiment, the present invention relates to a system including a database system and a cross engine. In this example, the database is at least one first data set that characterizes at least one of the plurality of message delivery means in at least one of the plurality of potential use conditions, wherein the use conditions are received by the means. A plurality of data to be satisfied by at least one of a group of originating users to obtain access to at least one of the first data set and at least the plurality of means of the first data set, including data about the user; At least one second data set associated with the property and at least one associated with the plurality of properties satisfied by at least one originating user who desires to gain access to at least one of the plurality of means in a desired use condition Save the third data set. In this embodiment, the cross engine is connected to the database. In this embodiment, the cross engine is configured to access data related to at least one actual usage condition of the plurality of means once the at least one of the plurality of means is used. To gain access to at least one of the plurality of means in a potential use condition, to access at least one of the two data sets, to access at least one of the third data set A plurality of properties to be satisfied by at least one of the group of calling users, at least one actual use condition of the plurality of means, and at least one of the plurality of means in a desired use condition among the group of calling users. A three-way map between the properties of at least one originating user who wants to gain access. Whether at least one of the plurality of messaging means matches at least one of the plurality of means in the usage conditions desired by at least one of the group of calling users in the actual usage conditions; and Matching according to a predetermined rule to determine whether the at least one of a group of outgoing users matches the property for obtaining access to the at least one of a plurality of means in actual use conditions It is provided to determine the priority order.

  In one embodiment of the present invention, the system may further include an advertising information exchange system connected to the database. The information exchange system manages monetary transactions related to matching, and the selected calling user who matches the property for accessing the at least one of the plurality of means in the actual use conditions has a plurality of selected in the actual use conditions. The message may be transmitted by the at least one of the message transmission means. The information exchange system further manages the monetary transaction associated with the matching, and the selected originating user matching the property for accessing the at least one of the plurality of means in the actual usage conditions is in the actual usage conditions. It may be possible to abandon the right to transmit a message with the at least one of a plurality of message transmission means.

  In one embodiment of the invention, the system further includes an advertising information exchange agency. In some cases, the advertising information exchange may provide an advertising redirection service so that the selected calling user who matches the property for accessing the at least one of the plurality of means in actual usage conditions is actually It may be possible to transmit a message by at least one of a plurality of message transmission means in the usage conditions.

  In one embodiment of the present invention, at least one of the plurality of messaging means may be parameterized and characterized by an opportunity parameter and an associated opportunity parameter value in at least one of the plurality of potential usage conditions.

  In one embodiment of the invention, the property that at least one of the group of originating users wishing to gain access to at least one of a plurality of means in a desired usage condition satisfies one or more bid parameters and one or more Providing bid data characterized by associated bid parameter values.

  In one embodiment of the present invention, the cross engine may use one or more algorithms that select a calling user that matches the property for accessing the at least one of a plurality of means in actual use conditions.

  According to another embodiment, the present invention allows trading by audience derivatives related to advertising effectiveness opportunities. Audience derivatives include contract agreements related to buying futures for advertising effectiveness opportunities. According to one embodiment of the present invention, once an advertising effectiveness opportunity is available, properties associated with the advertising effectiveness opportunity are accessed. The predesignated condition offer may be characterized by one or more predesignated condition offer parameters and associated predesignated condition offer parameter values. According to one embodiment of the present invention, one or more pre-specified condition offers associated with one or more audience derivatives are accessed. Properties associated with one or more bids to purchase one or more audience derivatives are accessed. According to one embodiment of the present invention, a three-way matching between an advertising effectiveness opportunity, a bid, and a pre-specified conditional offer is at least in part, one or more pre-specified conditional offer parameters and associated pre-specified Identified based on identifying a three-way matching between the conditional offer parameter value, a property associated with an available advertising effectiveness opportunity, and a property associated with one or more bids. According to one embodiment of the present invention, the matching is then prioritized.

  According to an embodiment of the present invention, the advertisement effect opportunity may be an individual advertisement effect opportunity including an individual exposure. In some cases, an audience derivative is associated with a bundle of advertising effectiveness opportunities or two or more advertising effectiveness opportunities. In this case, each advertising effectiveness opportunity in the bundle includes an individual advertising effectiveness opportunity with an individual exposure.

  In one embodiment of the present invention, the advertising effectiveness opportunity is a parameterized advertising effectiveness opportunity. In this case, at least some of the properties of the parameterized advertising effectiveness opportunity are characterized by the opportunity parameter and the associated opportunity parameter value. In some embodiments of the invention, the pre-specified conditional offer includes an offer price for the audience derivative, the offer price varies depending on one or more opportunity parameters and the associated opportunity parameter value.

  In some embodiments of the present invention, the audience derivative includes an option contract related to buying option futures for advertising effectiveness opportunities.

  In some embodiments of the present invention, properties associated with advertising effectiveness opportunities may include inferred and / or known demographic profiles.

  In some embodiments of the present invention, a bid related property may be characterized by one or more bid parameters and one or more related bid parameter values. Examples of bid parameters include but are not limited to: highest bid value, initial bid value, bid algorithm, bid increment, bid currency, minimum bid lot size, maximum bid lot size, bid activation date, bid deadline Day, bid premium, and bidder identity.

  In some embodiments of the present invention, the audience derivative is a futures contract that includes a contract agreement related to making the required futures purchase at a specified price for an advertising effectiveness opportunity that meets one or more criteria. For example, in some embodiments of the present invention, contract agreement is a request to buy inventory futures, including a request that includes multiple advertising effectiveness opportunities that meet one or more criteria, and inventory associated with the contract agreement. And an expired time stamp that identifies when an obligation for a specified price occurs for a portion of the inventory that is unused when the expired time stamp expires.

  In some embodiments of the present invention, the price associated with the contractual consent of the audience derivative varies depending on at least one pre-specified condition offer parameter and an associated pre-specified condition offer parameter value. Also good.

  In some embodiments of the invention, the matching may be characterized by a fitness value. In some embodiments, the price associated with a contract agreement for an audience derivative may vary depending on the fitness value.

  In some embodiments of the present invention, once the advertising effectiveness opportunity is available, the price associated with the audience derivative contract agreement is evaluated.

  In some embodiments of the present invention, one or more opportunity parameters and associated opportunity parameter values are associated with individual targets of parameterized advertising effectiveness opportunities. Once the parameterized advertising effectiveness opportunity is available, at least one advertising opportunity value may be identified. In some embodiments of the present invention, opportunity parameter embodiments may include, but are not limited to: Internet Protocol (IP) address, domain name, proxy usage, keywords, search keywords, keyword phrases, target Geographic location, target country, target city, target longitude coordinate, target latitude coordinate, target time zone, target organization, target date, target time, target browser language, target operating system, target Internet browser program, toolbar installed on target access system, target visit depth, target page browsing time, target connection speed, target screen resolution, target browsing History, size of site visited by target, target online frequency, click location coordinates on target screen, target click pattern data, target current or forecast weather, target current related to geographic region Or planned event or holiday, target credit rating, target credit report, target demographic profile, target gender, target education level, target household income range, target personal income range, target ethnic classification, third Target categorization by the user, target information stored in cookies, target history, target court record, target managerial position, target bankruptcy, target public record, target assets Record, target of reputation, target tax collateral, business type of target, business scale of the target, title on the duties of the target, the length of the target of his tenure, and the target of job classification. In some embodiments of the present invention, one or more opportunity parameter values may be inferred, calculated or estimated.

  In some embodiments of the present invention, advertising effectiveness opportunities may include textual advertisements, search result lists, web RP articles, embedded content, search result list postings, hot list postings, gap advertisements, and instant messages. SMS (Simple Message Service) messages, pop-up ads, floating ads, mouse-over ads, content feeds, animations, applets, pop-under ads, banner ads, ads embedded in web pages, ads embedded in computer games, online Ads embedded in games, ads embedded in content streams, ads embedded in music, ads embedded in network games, audio ads, video ads, multimedia ads, video communication and Including an offer of providing one or more of the exposure that has been selected from the fine E-mail set of ads.

  In some embodiments of the present invention, the advertising effectiveness opportunity includes an offer that enables the delivery of advertising content to individual advertising effectiveness opportunity targets over the Internet. In some embodiments of the present invention, the advertising effectiveness opportunity includes an offer that allows advertising content to be delivered to individual advertising effectiveness opportunity targets over the network using the Internet Protocol (IP). In some embodiments of the invention, the advertising effectiveness opportunity includes an offer to provide a television advertisement and / or an advertisement embedded in a television program.

  In some embodiments of the invention, examples of pre-specified conditional offers may include, but are not limited to: lowest acceptable price, unacceptable set of ads, acceptable advertiser set, acceptable A set of ad unit types, a set of acceptable ad unit sizes, an acceptable minimum sales volume, an opportunity parameter, an advertiser type, and an ad rating.

  In some embodiments of the invention, examples of transactions may include, but are not limited to, purchases, sales, trades and barters.

  In some embodiments of the present invention, the system includes a database system that accesses bids and pre-specified condition offers associated with audience derivatives, bids and available advertising effectiveness opportunities, and pre-specified condition offers. And a cross engine system that establishes a three-way matching between the two and prioritizes them. The step of establishing matching is based at least in part on the properties of the advertising effectiveness opportunity once the advertising effectiveness opportunity becomes available. This allows successful bidders to be identified for pre-specified conditional offers. The cross engine system is connected to the database system. In this embodiment, the predesignated condition offer is characterized by a predesignated condition offer parameter and an associated predesignated condition offer parameter value. Preferably in this embodiment, the system allows transactions related to audience derivatives related to advertising effectiveness opportunities. Audience derivatives include contract agreements related to buying futures for advertising effectiveness opportunities.

  In one embodiment of the present invention, the system may further include an advertising information exchange system that manages financial transactions related to matching and enables successful bidders to own audience derivatives. The advertisement information exchange system is connected to the cross engine system. In some cases, the advertising information exchange system may further provide an advertising redirection service to allow successful bidders to consume advertising effectiveness opportunities.

  In one embodiment of the present invention, the advertising effectiveness opportunities may include parameterized advertising effectiveness opportunities. A parameterized advertising effectiveness opportunity may be characterized by an opportunity parameter and an associated opportunity parameter value.

  In one embodiment of the invention, the bid may be a parameterized bid.

  In one embodiment of the invention, the cross engine may use one or more algorithms to select successful bidders.

FIG. 1 illustrates an example of advertising effectiveness opportunity exchange according to an embodiment of the present invention. FIG. 2 is a flowchart illustrating an example of advertising opportunity exchange according to an embodiment of the present invention. FIG. 3 shows an example of an advertising space purchase transfer system according to an embodiment of the present invention. FIG. 4 is a flowchart showing an example of the advertising space purchase transfer method. Table 1 of FIG. 5 is a table that lists a pre-specified condition offer parameter and a potential set of pre-specified condition offer parameter values that may be defined in connection with one embodiment of the present invention. Table 2 of FIG. 6 is a table that describes bid parameters that can be defined in connection with one embodiment of the present invention and a potential set of associated bid parameter values. Table 3 of FIG. 7 is a table that describes an opportunity parameter that may be defined in connection with one embodiment of the present invention and a potential set of associated opportunity parameter values.

  FIG. 1 shows an example of an advertisement effect opportunity exchange system 100 according to an embodiment of the present invention. In this example, the advertising effectiveness opportunity exchange system 100 can use data comprising pre-designated conditional offers in transactions such as sales, purchases and / or exchanges of advertising audience derivatives related to advertising effectiveness opportunities. It becomes. In one embodiment, the audience derivative includes an offer that allows access to multiple effect opportunities, or an offer that multiple media can be used in a given usage condition. In one embodiment, the audience derivation includes a first data set that characterizes the messaging means with potential usage conditions, where the usage conditions include data regarding the receiving user of the means. Pre-designated conditional offers are made by or on behalf of the owner or controller of the advertising audience derivative, selling one or more advertising effectiveness opportunities, registering options, bartering, or Includes an offer to exchange. In one embodiment, the pre-designated conditional offer includes data such as price, preferred / disliked buyers, in which case the intention to accept the price or being listed is generally outgoing It is described as “property” to be satisfied by the user. In one embodiment, the pre-specified condition offer includes a second data set related to the properties that the calling user must satisfy to access the means in the first set of audience derivatives. Pre-designated conditional offers are made before the relevant actual advertising effectiveness opportunities become available. According to one embodiment, the advertising audience derivative is a contract offer related to future buying, option buying, use or consumption of advertising effectiveness opportunities. For example, according to some embodiments of the present invention, contracts related to the sale, purchase, option purchase or exchange of advertising effectiveness opportunities may be sold, purchased and / or exchanged as advertising audience derivatives in the exchange of advertising opportunities. It can also be offered. A contract for an option to purchase an advertising effectiveness opportunity is an example of an advertising audience derivative. For example, according to some embodiments of the present invention, the option of purchasing advertising effectiveness opportunities from a particular website or set of websites may be offered as available for sale, purchase and / or exchange. In some embodiments of the present invention, a futures market for advertising effectiveness opportunities may be established. In some embodiments of the present invention, advertising opportunity exchanges may support trading by advertising effectiveness opportunities associated with individual exposures and / or dealing with advertising effectiveness opportunities in bundles.

  In some embodiments of the present invention, advertising effectiveness opportunities may or may not include parameterized advertising opportunities. A parameterized advertising effectiveness opportunity is characterized by one or more opportunity parameters and one or more opportunity parameter values. In this case, some or all of the criteria established by the contractual agreement of the audience derivative may be based on the opportunity parameter and the associated machine parameter value. For example, for an end user browsing an article on a travel website that includes the keyword “Florida Keys” in March, and a male user aged 18 to 25 who is browsing from a location in New York City Opportunities for providing pop-up advertisements include opportunity parameters such as “advertising type”, “publisher type”, “content keyword”, “browsing date”, “gender”, “age range”, “browsing position”, etc. obtain. Corresponding opportunity parameter values may be “pop-up advertisement”, “travel website”, “Florida Keys”, “March”, “male”, “18 to 25 years old” and “New York”. In some cases, the monetary transaction associated with the purchase of the advertising audience derivative may or may not occur concurrently with the purchase, use, or consumption of the advertising audience derivative. In some cases, the properties of an advertising audience derivative may include one or more entities (eg, but not limited to, the owner or controller of the advertising audience derivative), one or more requirements for advertising opportunity exchange, and / or Or, it may or may not be defined, identified, estimated, inferred, cross-referenced, calculated or characterized by one or more entities accessed through an advertising opportunity exchange.

  The opportunity parameter may be associated with the target recipient of the advertising effectiveness opportunity (or advertising effectiveness opportunity target). For example, the target time zone in the example list below indicates the time zone associated with the target recipient of the advertising effectiveness opportunity. Examples of opportunity parameters include but are not limited to: Internet Protocol (IP) address, domain name, proxy usage, keywords, search keywords, keyword phrases, target geographical location, target country, target city, Installed in target longitude coordinates, target latitude coordinates, target time zone, target organization, target date, target time, target browser language, target operating system, target internet browser program, target access system Toolbar, target visit depth, target page browsing time, target connection speed, target screen resolution, target site size, target online frequency , Click location coordinates on target screen, target click pattern data, target current or predicted weather, target current, recent or planned event or holiday related to geographic region, target credit rating, target credit report , Target demographic profile, target gender, target education level, target household income range, target personal income range, target ethnic classification, target classification by third party means (eg psychographics, etc.), cookies Stored target information, target history, target court record, target managerial status, target bankruptcy, target public record, target asset record, target reputation, target Theft of tax collateral, business type of target, business scale of the target, title on the duties of the target, the length of the target of his tenure, and the target of job classification. These may be used alone or in combination.

  Examples of advertising effectiveness opportunities include, but are not limited to: advertising by sentences, search result lists, web RP articles, embedded content, listing on search results lists, listing on hot lists, gap ads, instants Messages, SMS (Simple Message Service) messages, pop-up ads, floating ads, mouse-over ads, animations, applets, pop-under ads, banner ads, ads embedded in content streams, ads embedded in TV programs, between TV programs Ads, music embedded ads, web page embedded ads, computer game embedded ads, online game embedded ads, network game embedded ads, audio ads, video ads, multimedia Tell, video communications and E-mail advertising.

  In some cases, one or more opportunity parameter values associated with an actual advertising effectiveness opportunity may not be determined until the advertising effectiveness opportunity becomes available. According to some embodiments of the present invention, a spot market of advertising effectiveness opportunities can be provided by using parameterized advertising effectiveness opportunities. In some cases, the opportunity parameter value is determined, inferred, estimated, based on one or more resources (such as, but not limited to, external data sources, packet header content, cookies, profiles and / or historical data). Cross reference and / or calculation may be performed. In some cases, the opportunity parameter and the associated opportunity parameter value may characterize the target of the advertising effectiveness. Examples of parameters include but are not limited to: IP address, domain name, proxy usage, keywords, search keywords, keyword phrases, target geographical location, target country, target city, target longitude coordinates , Target latitude coordinates, target time zone, target organization, target date, target time, target browser language, target operating system, target internet browser program, toolbar installed on target access system, target Visit depth, target page view time, target connection speed, target screen resolution, target site size, target online frequency, target screen Location coordinates, target click pattern data, target current or predicted weather, target current, current or recent events or holidays related to a geographic region, target credit rating, target credit report, target population Statistical profile, target gender, target education level, target income range (both household and individual), target ethnic classification, target classification by third party means (eg psychographics), target stored in cookies Information, target history, target court record, target managerial status, target bankruptcy, target public record, target asset record, target reputation, and target tax collateral.

  A bid for purchase control of an audience derivative is characterized by one or more characteristics. For example, bidding for audience derivative purchase control may depend on characteristics associated with the target of the relevant advertising opportunity. According to one embodiment, a bid for the purchase of an audience derivative includes a collection of “property” of potential buyers or originating users that match the “property” requested in the offer. According to one embodiment, a bid for the purchase of one or more audience derivatives includes a third data set relating to the properties satisfied by the originating user who wishes to access the vehicle with the desired terms of use. In some cases, bids are characterized by bid parameters and associated bid parameter values. Examples of bid parameters include but are not limited to: highest bid value, initial bid value, bid algorithm, bid increment, bid currency, minimum bid lot size, maximum bid lot size, bid activation date, bid deadline Day, bid premium, and bidder identity. In some cases, the price associated with a bid may be characterized by a currency unit (eg, but not limited to US dollars or euros). In some cases, the price associated with a bid may be characterized by a scrip or credit. In some embodiments of the invention, the price associated with a bid may be characterized by a defined currency amount, scrip or credit. For example, the bid amount for a future purchase of a specific advertisement effect opportunity may be $ 2 ($ 2). In some cases, the price associated with a bid may be fixed to a certain extent. For example, a bid for a future purchase of a particular advertising effectiveness opportunity may be a price of “up to $ 2” with the expectation that it will match a price of up to $ 2 but not more than $ 2. However, some embodiments of the invention may support indefinite or parameterized bid prices. For example, the bid value may be determined by a bid algorithm, and may depend on one or more criteria (for example, but not limited to the actual parameter value of the advertising effectiveness opportunity). The actual parameter value may or may not be known before the actual advertising effectiveness opportunity becomes available. For example, an advertiser may bid to offer to purchase an advertising opportunity at a price proportional to the cross-referenced credit rating of the advertising opportunity target. In some cases, the bid price may be dominated by a complex function. In some cases, bid prices may be based on advertising effectiveness opportunities and / or characteristics associated with the target. Advertising effectiveness opportunities and / or targets may be represented by or related to one or more opportunity parameters, opportunity parameter values and / or other information related scores, fitness values, statistics or certainty Also good.

  According to one embodiment of the present invention, the price associated with a contract price for a designated price or advertising audience derivative may be based at least in part on a price associated with a successful bid associated with buying futures for advertising effectiveness opportunities. . However, the designated price or the price related to contract agreement is not necessarily the same as the bid price. For example, depending on the exchange operation, the designated price or the price associated with the contract agreement may or may not include additional charges, fees and / or credits. Further, the amount paid by the purchaser may or may not be the same as the bid price, designated price or price associated with the contract agreement.

In some embodiments of the invention, audience derivatives may be resold. For example, in some cases, option resale may be supported. In some cases, the option owner may choose to resell the option even after an advertising effectiveness opportunity becomes available. For example, an option owner may own an option to purchase an advertising effectiveness opportunity that is characterized by a first set of opportunity parameters and associated opportunity parameter values or ranges. Depending on the options, once an advertising effectiveness opportunity is available, the advertiser may be able to preview it but not need to purchase it. This gives the advertiser the right to refuse. Thereafter, depending on the embodiment of the invention, the option owner may have one or more options. In some embodiments of the present invention, the options given to the option owner may include:
1) consume or use advertising effectiveness opportunities;
2) Sell, trade or barter options, allowing another entity to purchase a “second” veto;
3) Sell, trade or barter advertising effectiveness opportunities, and / or 4) Expire the option period.
In some cases, when an advertising effectiveness opportunity is available that matches a first set of opportunity parameters and associated opportunity parameter values or ranges, the option owner is offered additional information about the available advertising effectiveness opportunities. Also good. In some cases, advertising opportunity exchange may impose some restrictions on the resale of options associated with available advertising effectiveness opportunities. For example, in one embodiment of the present invention, advertising opportunity exchange may limit the amount of time an option can exist in the market after an advertising effectiveness opportunity becomes available. This is done to minimize the delay between when the advertising effectiveness opportunity becomes available and when the advertising effect is provided or delivered to the target.

  In some cases, a standard set of opportunity parameters and associated opportunity parameter values and / or ranges may be established for use with the advertisement exchange. This can improve the accuracy and efficiency of the advertisement exchange operation. For example, in some cases, the process of matching advertising opportunities, offers, and bids may be improved by providing a standard way to characterize advertising opportunities. In some cases, a system that uses a standard set of opportunity parameters and associated opportunity parameter values and / or ranges supports the sale and / or resale of options and relates to the advertising effectiveness when an advertising effectiveness opportunity becomes available. Additional information may be provided to option holders. In some cases, some or all of the additional information may include non-standard parameters and / or non-standard parameter values or ranges, thereby at least partially based on the non-standard parameters and non-standard parameter values or ranges. To support advertisers' ability to select advertising effectiveness opportunities. However, in another embodiment of the present invention, additional information regarding the advertising effectiveness opportunity when it becomes available may include standard parameters, standard parameter values and / or descriptive text fields. .

  In one embodiment of the invention, advertisers and / or advertising content may be surveyed in advance. For example, in some cases, the publisher may have some degree of editorial control over the source and / or content of the advertisement delivered to the target. In some cases, the publisher is one or more criteria (e.g., advertisers, keywords and / or products in the advertisement and / or type of service provided and / or specific ad creator and / or message, etc.). The advertisement may be accepted or rejected based on (but not limited to).

  FIG. 1 shows an embodiment of the present invention. Advertising opportunity exchange 100 stores bids and pre-designated conditional offers associated with audience derivatives of advertising effectiveness opportunities and / or accesses them, database system 100 pre-designated with audience derivatives and bids And a cross-engine system 120 that allows matching between the condition offer and identification of successful bidders. In this embodiment, the cross engine system supports a plurality of matches. However, in some cases, the cross engine system may support multiple matching prioritization alone or in cooperation with inputs and / or systems external to the cross engine system 120 and / or the opportunity exchange 100. For example, in some embodiments of the present invention, prioritization of multiple matches may be supported in whole or in part by an optional prioritization system. The prioritization system may be wholly or partially within the cross engine 120, may be external to the cross engine 120, but may be present within the opportunity exchange 100, and / or external and opportunity outside the cross engine 120. It may exist outside the exchange 100. In this embodiment, an optional advertising information exchange system 130 manages the financial transactions associated with matching and allows successful bidders to own audience derivatives. In some cases, an optional advertising information exchange system may allow successful bidders to consume advertising effectiveness opportunities. For example, in some cases, an advertising information exchange may provide advertisers with the ability to provide advertisements to end users by providing a redirection service. In some cases, the information exchange may provide advertisement delivery and provision services.

  A pre-specified condition offer is characterized by one or more pre-specified condition offer parameters and an associated pre-specified condition offer parameter value or parameter range. Predesignated conditional offers include advertising effectiveness opportunities or audience derivatives based on advertising effectiveness opportunities and offer them to be offered before the advertising effectiveness opportunities become available. Examples of conditional offer parameters may include, but are not limited to: minimum acceptable price, set of unacceptable advertisements, set of acceptable advertisers, minimum acceptable sales volume, set of acceptable ad unit types, acceptable A set of ad unit sizes, opportunity parameters, advertiser type, and ad rating. In some cases, database system 110 may be a local, remote or distributed system. According to some embodiments of the present invention, database system 110 is connected to cross engine system 120 to provide cross engine system 120 access to pre-specified condition offers. In some cases, database system 110 may interact with other external database systems and / or systems such as external database system 270. For example, in some cases, database system 110 may support interchange and / or trade-through transactions by interacting with remote databases and / or systems. In some cases, the database system 110 may store both bids and pre-specified conditional offers. However, in some embodiments of the invention, the pre-specified condition offer is another local or remote source (eg, another local or remote database, program or system such as an external system 280, etc. (Not limited to these) may be received by the cross engine system 120.

  According to some embodiments of the present invention, the cross-engine system 120 is connected to the database system 110 and the advertising information exchange system 130. The cross-engine system 120 accesses or receives data related to audience derivatives and bids and pre-specified conditional offers related to the audience derivatives, and is designated as an audience derivative by a matching algorithm. Identify a 3-way matching between a conditional offer and a bid. In FIG. 1, an optional matching algorithm 121 is shown in the cross engine system 120. However, in other embodiments of the invention, the matching algorithm may be distributed across more than one system. In some cases, the matching algorithm may be supported in whole or in part by an external or remote system. Depending on the structure of embodiments of the present invention, data may be received and / or accessed by various internal resources (such as, but not limited to, database system 110 and / or external resources). . External resources include, but are not limited to, external databases, programs and / or external systems. According to one embodiment of the present invention, the predesignated cross engine supports the identification of multiple matches for each predesignated condition offer. A variety of different matching algorithms can be used with various embodiments of the invention. For example, in some cases, the cross engine system 120 may determine the priority order of matching using the order in which matching is identified. In some cases, the first matching identified by the cross engine system 120 may be used to complete the exchange transaction. However, in other embodiments of the invention, multiple matches may be identified and then prioritized by various criteria. For example, in some cases, bids and / or offers may be prioritized based on a time stamp associated with the start of the bid and / or offer. In some cases, based at least in part on the number of pending bids and / or offers associated with the entity (eg, but not limited to an advertiser, market entrant or publisher) during the exchange. A priority order may be determined. In some cases, additional information (eg, but not limited to publisher profiles, market entrant profiles, and advertiser profiles) may be used to determine the priority order. It should be noted that in some cases, multiple matches may be identified and priority order may be determined, but in some embodiments of the invention, not all possible bids and offers are evaluated. That is.

  According to embodiments of the present invention, various example matching algorithms may be constructed to optimize various conditions. For example, in some cases, a matching algorithm may be constructed to maximize the revenue of one or more entities (eg, but not limited to publishers and / or advertising opportunity exchange operators). In another example, an advertiser may have multiple concurrent advertising campaigns and register multiple bids associated with various advertising campaigns. In this case, multiple matches may be established between a single bidder associated with the audience derivative and a pre-specified conditional offer. In this case, the matching algorithm may be constructed to optimize any parameters related to and / or constructed by the advertiser. Examples of possible parameters in this case include but are not limited to: the historical exposure of the target for each advertising campaign (ie the number of times the target has been exposed to the ad content set), the due date associated with the bid, For each advertising campaign, the estimated number of future advertising opportunities related to a specific target, for each advertising campaign, the estimated number of future advertising opportunities related to other new targets, for each advertising campaign, the estimated future values related to other known targets Number of advertising opportunities, and campaign account balance.

  According to the embodiment of the present invention, the matching priority order may be determined using a matching algorithm. For example, in some embodiments of the present invention, the cross engine uses and / or accesses a matching algorithm to identify and / or prioritize three-way matching. In order to maintain responsiveness within the system, the matching process must be automated and rapid. However, in some embodiments of the present invention, various entities may limit and / or monitor various processes to ensure that a particular configuration does not lead to undesired results. Sometimes. In some cases, this may involve reporting and analyzing various reports using a reporting module (eg, matching algorithm configuration, publisher profile, advertiser profile, exchange operator profile, and / or market entrant profile). Etc., but not limited to these). In other cases, market entrants may choose to adjust conditional bids and / or pre-specified conditional offers. In some cases, an optional automatic monitor may be used to run the system and / or detect, report and / or respond to various conditions. For example, when an advertiser purchases an advertising opportunity over a month, he may want to secure a bid related to the advertising campaign results for that month. In this case, a monitor may be constructed to detect that the daily quota has been met. In some cases, when the daily quota conditions are met, the automated system may inform the advertiser to set the campaign bid priority very low and / or deactivate the campaign-related bid until the next day. Good.

  According to some embodiments of the present invention, an optional advertising information exchange system 130 is connected to the cross-engine system 120. Optional advertising information exchange system 130 allows successful bidders to own the audience derivative by allowing them to determine the financial transaction associated with the matching. For example, in some cases, the optional advertising information exchange system 130 may allow advertisers to consume advertising effectiveness opportunities, resulting in exposure. In some cases, the exposure may be delivered over the Internet using certain versions of Internet Protocol (IP), such as but not limited to IP version 4 and IP version 6. For example, the advertisement information exchange system 130 may transfer the explanation for accessing the purchased advertisement effect opportunity from the publisher to the advertiser. In some cases, the advertising information exchange system 130 receives data related to matching (eg, a specified price associated with matching, or a price associated with contract agreement associated with matching) from a successful bidder. Appropriate transfer of funds, credits or resources to entities that offer parameterized advertising effectiveness opportunities may be initiated.

  It should be noted that in some embodiments of the invention, advertising effectiveness opportunities and / or associated audience derivatives may be sold and resold. Thus, an entity offering a parameterized advertising effectiveness opportunity may or may not be the publisher associated with the opportunity. For example, it is common for publishers to price and / or sell advertising opportunities at “fee per 1000 listings”, also known as CPM. In this scheme, the publisher may sell large blocks of over 1000 opportunities. In some cases, these opportunities are not well characterized. For example, an online newspaper may sell a large block of advertising opportunities related to sports pages related to a particular period of online publications (eg, May). Another entity, such as a market entrant, may purchase this large block and split it for resale or option. As advertising opportunities become available, they may be characterized by parameters and associated parameter values and are offered for sale and / or optional registration. For example, in this case, market entrants who have purchased a large block of advertising opportunities can use various resources, such as cookies received when advertising opportunities become available, user agents, and hypertext transfer protocol (http) requests. Parameter values related to various parameters may be accessible and may be estimated or inferred based on (but not limited to). In other cases, optional internal and / or external elements of various embodiments of the present invention identify parameters and associated parameter values for partially or uncharacterized advertising opportunities. You may participate in steps and / or manage this. Similarly, internal and / or external optional elements of various embodiments of the present invention may delete, add and / or delete parameters and / or parameter values associated with parameterized advertising opportunities and / or audience derivatives. You may participate in or manage the step of changing. In this arrangement, advertising opportunities and / or futures of advertising opportunities associated with an publisher may be exchanged in an advertising exchange (an embodiment of the present invention), in which case the publisher needs to change the business process or technology platform. There is no.

  Embodiments in accordance with the present invention may support operations related to targets that have not been known or identified before. For example, an unregistered, previously unknown or uncharacterized end user may visit an advertiser's website using an Internet browser. In one embodiment of the present invention, a transaction involving an advertising effectiveness opportunity associated with exposure to an end user may be performed without previously knowing the end user, the advertising effectiveness opportunity target. In this example, no pre-registration is required, so some embodiments of the present invention can accommodate users who visit a website without notice.

  In some cases, various systems may be connected to embodiments of the present invention. In FIG. 1, several exemplary systems are connected to an embodiment of the present invention via the Internet 230. However, it should be noted that the system may have other mechanisms (eg, intranet, local area network (LAN), wide area network (WAN), optical network, synchronous connection, asynchronous connection, local cabling, telephone line, and / or server back. It may be connected to the embodiment of the present invention via a plane or the like.

  An ordering system may be connected to some embodiments of the present invention. For example, in FIG. 1, an optional ordering system 290 is connected to the advertisement exchange 100 via the Internet 230. In this example, the ordering system receives an audience derivative related order (eg, a bid and / or offer) and registers with the advertisement exchange 100, and a related table is stored in the database system 110 and / or other related systems. Works so that it can be updated. In some cases, user interfaces may be available to entities (such as, but not limited to, advertiser 200, publisher 210, and market entrant 300). This allows these entities to build and submit bids and / or offers. In some cases, an entity may be able to review, monitor, change and / or delete bids and / or offers via an ordering system. In some cases, the ordering system may allow the option owner to execute the option. In some cases, entities (such as, but not limited to, advertiser 200, publisher 210, and market entrant 300) may use available profiles and / or in connection with some embodiments of the present invention. Or it may be possible to establish business rules.

  According to some embodiments of the present invention, an optional management system may be connected to the advertisement exchange. In FIG. 1, an optional management system 230 is connected to the advertisement exchange 100 via the Internet 230. However, in some other embodiments of the invention, some or all of the management system may be locally connected to the advertisement exchange, may be remote to the advertisement exchange, and / or May be distributed at positions. In some cases, the management system may include various modules. Various modules include, but are not limited to: a building module that builds and / or rebuilds one or more elements of ad exchange, a security module that prevents unauthorized access and / or fraud, and ad exchange Maintenance modules that are proactively managed, monitoring modules that identify hardware, networking and / or software problems, and / or backup, rollover or redundant modules.

  An optional reporting system may be connected to some embodiments of the present invention. In FIG. 1, an optional reporting system 260 is connected to the advertisement exchange 100 via the Internet 230. In some other embodiments of the present invention, the reporting system may allow the generation of reports (such as but not limited to per-entity transaction status reports). Entities include, but are not limited to, publishers, advertisers, market entrants and / or advertising opportunity targets. In some cases, the content and / or availability of the report may also reflect the configuration of other entities, including but not limited to security modules and / or profiles. Good. In some cases, a system-wide report may be generated. In some cases, a report may reflect data related to multiple entities. For example, in some cases, the report may document completed exchange transactions classified by price paid by the advertiser, designated price, or price associated with the contract agreement.

  According to some embodiments of the invention, the replacement operator may benefit from its operation. For example, advertising opportunity exchanges present various mechanisms (eg, price paid by advertiser, specified price or percentage depending on percentage of price associated with contract agreement, uniform price per completed transaction, bid and / or offer For example, but it is not limited to this, a fee may be charged according to a uniform fee or a time-based fee. Depending on the embodiment, the entity that registers the bid and / or offer may or may not know the actual cost and / or value of the successful bid. For example, in one arrangement, a bidder may bid $ 1.50 ($ 1.50) for a parameterized advertising opportunity. The cross engine can match this bid with an offer available for $ 1. This allows the exchange operator to satisfy both entities and earn 50 cents ($ 0.50). In this arrangement, the exchange operator may or may not publish the actual value associated with the transaction.

  In some embodiments of the invention, the exchange may or may not vary. For example, in some cases, an exchange may establish a match between entities. However, some embodiments of the present invention may not support the purchase or sale of audience derivatives for themselves. In this case, the exchange does not absorb the risks associated with owning the inventory of audience derivatives. However, in other embodiments of the invention, the exchange may support the purchase and / or sale of audience derivatives for itself. For example, in this case, the exchange may purchase an audience derivative with the intention of selling, trading or bartering the audience derivative to another entity. Depending on the ability of the exchange to dispose of the audience derivative inventory and subsequent trading conditions, the exchange may or may not benefit from the ability to maintain the inventory. For example, in some cases, a trade between a bidder and an offer provider may be performed as a single transaction between two entities, in which case the exchange finalizes the transaction. However, in other embodiments of the present invention, the trade between the bidder and the offer provider may be performed as two trades: an exchange with the bidder and an exchange with the offer provider. For example, the exchange may first purchase an audience derivative from the publisher and then resell it to the advertiser. If the purchase price associated with the audience derivative differs from the selling price, the exchange may or may not benefit from taking the risk. In addition, audience derivatives are time sensitive and may expire. For example, in some cases, audience derivatives (such as but not limited to futures options) may have an expired time stamp that identifies when the owner is obligated to purchase a portion of unused inventory. May be included. If the exchange maintains inventory, it may incur losses due to expired audience derivatives.

  According to some embodiments of the present invention, advertising opportunity exchange may be performed in various ways (eg, but not limited to, auction, reverse auction, Dutch auction, English auction, shield auction, triumph auction, and / or proxy auction). Not).

  FIG. 2 is a flowchart illustrating an example of an advertising opportunity exchange method according to an embodiment of the present invention. The method begins when an advertising opportunity exchange accesses a property associated with an advertising effectiveness opportunity (step 250). Once the advertising effectiveness opportunity is available, some or all of the properties are accessible. In some cases, one or more properties may have been accessed or made available before the advertising effectiveness opportunity becomes available. Advertising effectiveness opportunities may be characterized in part or in whole. In some cases, the advertising effectiveness opportunity may be characterized by an opportunity parameter and an associated opportunity parameter value. The characterization of the advertising effectiveness opportunity may be made based in part on the targeting and / or conditions of the advertising effectiveness opportunity and may or may not be inferred, estimated, calculated and / or cross-referenced. Advertising opportunity exchanges may access properties related to advertising effectiveness opportunities in various ways and / or from various sources. For example, in some cases, data may be retrieved from and / or received from one or more local and / or remote databases and / or systems.

  The method continues with the ad opportunity exchange accessing a pre-specified conditional offer associated with the audience derivative (step 255). Audience derivatives include contractual agreements on buying futures for advertising effectiveness opportunities. In some cases, the contract agreement may specify one or more advertising effectiveness opportunities and / or optional futures sales, barters, exchanges and / or purchases associated with the one or more advertising effectiveness opportunities. Pre-designated conditional offers include offers to sell, option register, barter, or exchange one or more advertising effectiveness opportunities. The pre-designated conditional offer is designated or characterized at least in part before an advertising effectiveness opportunity becomes available. The pre-specified condition offer is characterized based at least in part on the pre-specified condition offer parameter and the associated pre-specified condition offer parameter value. In some cases, pricing-related pre-specified condition offer parameters (such as, but not limited to, offer price, initial offer price, and / or minimum offer price) may be indeterminate and / or Or it may be parameterized. In some cases, pricing-related pre-specified condition offer parameter values are based, in part or in whole, on various variables (eg, but not limited to opportunity parameters and associated opportunity parameter values). It may be evaluated.

  The method continues by accessing the property associated with the one or more bids that the advertising opportunity exchange purchases one or more audience derivatives (step 260).

  The method continues with the cross engine identifying a three-way match between the advertising effectiveness opportunity, the bid, and the pre-specified conditional offer (step 265). In some cases, matching may be based in part or in whole on opportunity parameters and associated opportunity parameter values, and / or pre-specified condition offer parameters and associated pre-specified condition offer parameter values. In some examples, the cross engine may be constructed with and / or utilize a matching algorithm to identify matching and / or prioritize matching.

  The method then continues to prioritize matching (step 270). In some cases, the prioritizing step may be supported in part or in whole by the cross engine. However, in other cases, the prioritizing step may be supported, in part or in whole, by entities external to the cross-engine and / or advertising opportunity exchange. Various algorithms can be used in the prioritizing step.

  If necessary, the method continues with the advertising information exchange managing the financial transactions associated with the matching so that successful bidders can own the audience derivative (step 275). In some cases, the advertising information exchange agency may allow successful bidders to consume advertising effectiveness opportunities by providing an advertising redirection service.

Examples of Advertising Opportunity Exchanges For illustrative purposes, an example of a transaction supported by advertising opportunity exchanges, one embodiment of the present invention, is described below. Suppose a primary advertiser is willing to pay a high price for Internet advertising opportunities specifically targeting ice hockey fans in San Jose, California. Second advertisers are generally interested in targeting American sports fans, and already have online sports websites that post articles about various sporting events that typically take place in various American sports facilities. Relatedly, suppose you purchase a large amount of advertising opportunities for a specific period. The second advertiser pays $ 1 ($ 1) per advertising opportunity and owns a large inventory of partially characterized advertising opportunities. The second advertiser wants to sell a portion of their inventory, but only if the resale price is twice the purchase price, ie, more than $ 2 per advertising opportunity ($ 2). In connection with an embodiment of the present invention, as shown in Table 1 of FIG. 5, the second advertiser can specify a pre-specified condition offer, a pre-specified condition offer parameter, and an associated pre-specified condition offer. It can be defined by parameter values. In connection with embodiments of the present invention, the first advertiser can define a bid to purchase an audience derivative, as shown in Table 2 of FIG. When an advertising opportunity owned by the second advertiser becomes available, the online sports magazine may provide that opportunity to the second advertiser. The second advertiser may choose to offer that opportunity, identified in the pre-designated conditional offer by the example of advertising opportunity exchange according to embodiments of the present invention. In some cases, some of the properties associated with the advertising opportunity (eg, but not limited to, advertising type, date stamp, viewer IP address, and cookie information) may be communicated by the publisher. According to some embodiments of the present invention, opportunity parameters and associated opportunity values may be accessed, inferred, cross-referenced, calculated and / or estimated in whole or in part based on available properties. In some cases, this frees the publisher and / or the second advertiser from the burden of characterizing advertising opportunities, and the current technology, operating mechanism, and / or operational flow and various aspects of the present invention It may be easy to integrate with the embodiments. Table 3 of FIG. 7 illustrates a potential set of opportunity parameters and associated opportunity parameter values that may describe available advertising effectiveness opportunities in connection with one embodiment of the present invention. In some cases, some of the opportunity parameters may not be available until an advertising effectiveness opportunity is available. For example, in this case, the booster club database may include a list of booster club members associated with a San Jose based hockey team. The member list may be cross-referenced with a cookie or viewer ID associated with the target recipient of the advertising effectiveness opportunity. For example, the results of cross-referencing by booster club database with a viewer ID until an advertising opportunity is available and a target cookie or target viewer ID is available to further assist in characterizing the advertising opportunity. It may not be available. In one example, an embodiment of the present invention may identify pre-designated conditional offers associated with available advertising opportunities and access properties associated with one or more bids. In this example, the cross engine identifies and prioritizes three-way matching between pre-specified conditional offers and one or more bids associated with available advertising opportunities. In this example, the advertising opportunity exchange works with the automatic auction mechanism, and the step of identifying matching is to manage the automatic auction between the bidder based on the initial bid, the bid increment, and the highest bid defined by the bidder. Including.

Example of Advertising Space Purchase Transfer System FIG. 3 illustrates an example of an advertising space purchase transfer system 310 according to an embodiment of the present invention. The advertising space purchase transfer system is a limited example of exchanging advertising opportunities. According to one embodiment of the present invention, the advertising space purchase transfer system 310 enables transactions between advertising space purchasing accounts (eg, trading, purchasing or advertising availability opportunities available between two advertising space purchasing accounts). Allows you to exchange). According to one embodiment of the present invention, an advertising space purchase account includes a set of advertising effectiveness opportunities that were purchased prior to being available, where the advertising space purchase account is owned by one or more assignees. In the example shown in FIG. 3, the advertisement space purchase transfer system 310 includes a database system 311, an advertisement space purchase transfer cross engine 312 connected to the database system 311, and an optional advertisement connected to the advertisement space purchase transfer cross engine 312. And a space purchase transfer information exchange system 313.

  According to one embodiment of the present invention, the database system 311 may provide data and / or relationships related to an advertising space purchase account (eg, an advertising space purchase assignee, an advertising space purchase asset, an advertising space purchase account balance, and / or an advertisement). (Such as, but not limited to, space purchase account profiles). The ad space purchase transfer cross-engine 312 receives information about the available ad effectiveness opportunities associated with the ad space purchase account and identifies a match between the available ad effectiveness opportunity and the ad space purchase account for potential reassignment. To do. Optional advertising space purchase transfer information exchange system 313 manages money and credit transactions associated with the retransfer operation.

  In one embodiment of the present invention, the advertising space purchase assignee is not limited to the advertising space purchase transfer system for transactions (eg, sales, purchase and / or exchange of advertising opportunities between different advertising space purchase accounts, etc.). May be allowed to optimize advertising campaigns. In some cases, certain restrictions may be imposed on these exchanges. For example, in some cases, only transactions between accounts owned or jointly owned by the same assignee may be permitted. In other embodiments of the present invention, only trading of advertising opportunities related to the same publisher, issue, website, and / or web page may be allowed. In some cases, transactions between assignee sets identified as competitors may be prohibited.

  According to one embodiment of the present invention, an advertising space purchase management system receives information regarding available advertising opportunities associated with a first advertising space purchase account and evaluates the available advertising opportunities to obtain a second advertising space. Decide if you should transfer it back to the purchasing account. If necessary, the system may perform a reassignment so that the transferee associated with the second advertising space purchase can consume the advertising opportunity.

  In one embodiment of the present invention, the advertising space purchasing system may manage a monetary account associated with the reassignment of advertising opportunities. For example, in some cases, advertising opportunities may be characterized by a value, and the advertising space purchasing system may manage credits and debits based on reassignments associated with that value. In some cases, the value of the advertising effectiveness opportunity may be represented by credits and / or currency. Allowing account balances to fluctuate based on both advertising effectiveness opportunity trading and advertising effectiveness opportunity consumption may allow for asynchronous exchange of advertising effectiveness opportunities between advertising space purchase accounts. In some cases, the advertising space purchase transfer system may track multiple balances for each advertising space purchase account. For example, in one embodiment of the present invention, the advertising space purchase transfer system may track one or more of the following balances per advertising space purchasing account: the total number of advertising effectiveness opportunities purchased, of the advertising effectiveness opportunities consumed. Total number, total number of ad effectiveness opportunities reassigned from the account, total number of ad effect opportunities reassigned to the account, total value of ad effect opportunities purchased, total value of ad effect opportunity consumed, each value consumed Individual values of ad effectiveness opportunities, total value of ad effectiveness opportunities reassigned from the account, individual values of each ad effect opportunity reassigned from the account, total value of ad effectiveness opportunities reassigned to the account, and An individual value for each advertising effectiveness opportunity reassigned to an account. A simple embodiment of the present invention may support advertising space purchase accounts, in which case each advertising space purchase account maintains the rest of the advertising effectiveness opportunities, and trading may be conducted by advertising effectiveness opportunities. For example, as a result of reassigning an advertising effectiveness opportunity from a first advertising space purchase account to a second advertising space purchase account, a single advertising effectiveness opportunity may be decremented from the balance of the second advertising space purchase account. In some cases, more complex transactions may be possible.

  In some embodiments of the present invention, various advertising space purchase account balances may be monitored, account status may be used in part to evaluate advertising opportunities for reassignment, and And / or prioritization of potential reassignments. In some cases, it may be desirable to prevent too many advertising effectiveness opportunities from being reassigned from a particular account. For example, if a particular advertising campaign has a deadline, reassigning too many advertising effectiveness opportunities from the account near the deadline date will result in an account with more advertising opportunities remaining at the deadline date. This does not achieve the purpose of the advertising campaign. Similarly, reassigning too many advertising opportunities to an account early in the advertising campaign can deplete the advertising effectiveness early and will not meet the advertising campaign's goal of exposing for a period of time. obtain. In some cases, various mechanisms (e.g., building an ad space purchase transfer cross engine, building an ad space purchase transfer cross engine and / or a selection algorithm associated with the profile, and / or parameters established by the ad space purchase transferee ) Can correct this.

  In some embodiments of the invention, evaluating the available advertising opportunities may include characterizing the available advertising opportunities. For example, available advertising opportunities may be characterized by accessing opportunity parameters and associated opportunity values and / or characterization of available advertising opportunities. For example, in some cases, opportunity parameter values may be determined, accessed, and / or estimated within or outside of embodiments of the present invention. In some cases, the characterization may describe the target of available advertising opportunities.

  In some embodiments of the present invention, the assignee of the advertising space purchase may establish a focus parameter and an associated focus parameter value. The focus parameter and associated focus parameter value may be used to identify a particularly desired advertising opportunity. Focus parameters and associated focus parameter values characterize elements such as, but not limited to, ideal target audience, ideal publisher, advertising campaign, and / or ideal conditions for ad delivery. It may or may not be established on an advertising space purchase account basis. In some cases, using focus parameters and associated focus parameter values, elements (e.g., but not limited to target audiences, individual targets, and / or publishers) can be associated with their history or future appointments. You may evaluate. For example, a specific advertiser wants to evaluate the desirability of advertising opportunities based on past exposure to ads per individual target or an estimated level of future opportunities to serve ads to individual targets. obtain.

  In some embodiments of the present invention, the advertising space purchase transfer cross engine 312 may evaluate available advertising opportunities to identify, prioritize and / or validate potential reassignment matches. May be. In some cases, more than one potential reassignment match may be identified. In some cases, once multiple reassignment matches are identified, an embodiment of the invention may prioritize potential reassignment matches. In some cases, the step of identifying and / or selecting a potential reassignment match may be performed based at least in part on a selection algorithm. In some cases, the step of identifying and / or selecting a potential reassignment may include various requirements (eg, ad space purchase assignee preferences and / or ad space purchase transfer system administrator preferences, etc.). May be considered). For example, in some cases, the advertising space purchase transfer system may impose limits and / or restrictions on the advertising space purchase assignee account and / or consider due dates associated with advertising space purchases and / or campaigns.

  In some embodiments of the invention, restrictions may be placed on valid exchanges between advertising space purchase accounts. For example, in one embodiment of the present invention, it is contemplated that advertising space purchase exchanges may be limited to exchanges between advertising space purchase accounts owned or co-owned by a single assignee. In this embodiment of the invention, a single assignee may own or co-own multiple advertising space purchase accounts. In this example, an embodiment of the present invention may assist in optimizing the use of individual assignee's advertising space purchase assets across multiple advertising space purchase accounts. In other embodiments of the invention, advertising space purchase exchanges may be limited to exchanges between trusted assignee sets. In another embodiment of the present invention, the reassignment transaction may be limited to a transfer repurchase of an assignee's advertising space that has an advertising effectiveness opportunity associated with the same publisher. For example, in this case, an advertising space purchase account in which the advertising effectiveness opportunity given to a particular publisher, website and / or web page includes an advertising effectiveness opportunity associated with the same particular publisher, website and / or web page You may trade between.

  FIG. 4 is a flowchart illustrating an example of the advertising space purchase transfer method according to an embodiment of the present invention. The method begins when the advertising space purchase transfer system receives information on available advertising effectiveness opportunities associated with an advertising space purchase account (step 350). The advertising space purchase transfer system evaluates available advertising effectiveness opportunities for retransfer to another advertising space purchase account (step 352). If necessary, the advertising space purchase transfer system changes the advertising space purchase account associated with the available advertising effectiveness opportunity according to the result of step 352 (step 354). If necessary, the advertising space purchase transfer system manages the monetary transactions associated with changing the advertising space purchase account so that the new advertising space purchase account assignee can consume the available advertising effectiveness opportunities. (Step 356).

  The order of the steps of the method according to the present invention is not intended to limit the present invention, and the order of the steps may be changed.

  The above description of the invention has been made to illustrate the invention. The invention is not limited to the detailed form described. In particular, the functional implementation of the invention described herein may be equally implemented in hardware, software, firmware, and / or other available functional components or building blocks. The network may be wired, wireless, or a combination of wired and wireless. Other modifications and embodiments are possible in light of the above teaching. Accordingly, the scope of the invention is not limited to the above detailed description, but only by the following claims.

Claims (33)

A method that allows a calling user to gain access to a means of communicating a message to a selected receiving user, comprising:
Establishing at least one first data set characterizing at least one of a plurality of messaging means in at least one of a plurality of potential usage conditions, wherein the usage conditions are data relating to a receiving user of the means A process including:
To obtain access to at least one of the plurality of means of at least the first data set, at least one second data set associated with a plurality of properties to be satisfied by at least one of a group of originating users. Establishing a process;
Establishing at least one third data set relating to a plurality of properties fulfilled by at least one originating user desiring to gain access to at least one of the plurality of means in a desired use condition;
Once the at least one of the plurality of means is used, accessing data associated with at least one actual usage condition of the plurality of means;
Accessing at least one of the second data sets;
Accessing at least one of the third data sets;
A plurality of properties to be satisfied by at least one of a group of originating users to gain access to at least one of the plurality of means in a potential use condition; and at least one actual use condition of the plurality of means; Identifying a three-way matching between a plurality of properties satisfied by at least one calling user who desires to gain access to at least one of the plurality of means in a desired use condition among a group of calling users;
Whether at least one of the plurality of message transmission means matches at least one of the plurality of means in the usage conditions desired by at least one of the group of outgoing users in the actual usage conditions, and said group of outgoing users Determining at least one matching priority according to a predetermined rule to determine whether at least one matches the property for obtaining access to the at least one of a plurality of means in actual use conditions; ,
Including methods.   The method according to claim 1, wherein at least one use condition of at least one of the plurality of message transmission means allows the receiving user to individually transmit the message.   The second data set is associated with a collection of the two or more messaging means in a potential usage condition that allows each of the two or more messaging means to individually communicate a message to the receiving user. The method according to claim 1.   The method of claim 1, comprising characterizing the at least one of a plurality of message delivery means and the usage conditions of the means with an opportunity parameter and an associated opportunity parameter value.   One property to be satisfied by at least one of a group of originating users to gain access to the at least one of the plurality of means comprises accepting at least an offer price, wherein the offer price is one or more 5. The method of claim 4, wherein the method varies depending on the opportunity parameters and associated opportunity parameter values.   An option for acquiring access to at least one of the plurality of means in a potential use condition is the property that at least one of a group of originating users must satisfy to gain access to at least one of the plurality of means The method of claim 1, comprising accepting an option contract related to futures payments.   The method of claim 1, wherein at least one usage condition of at least one message delivery means for delivering a message to a receiving user comprises an inferred demographic profile of the receiving user.   The method of claim 1, wherein at least one usage condition of at least one of a plurality of message delivery means for delivering a message to a receiving user comprises a known demographic profile of the receiving user.   The property satisfied by at least one of the group of originating users to gain access to at least one of a plurality of means in a desired usage condition is characterized by one or more bid parameters and one or more associated bid parameter values. The method of claim 1, comprising the submitted bid data.   One or more bid parameters are the highest bid value, initial bid value, bid algorithm, bid increment, bid currency, minimum bid lot size, maximum bid lot size, bid activation date, bid expiration date, bid premium, and bidder's The method of claim 9, wherein the method is selected from a list of identities.   At least one first data set characterizing at least one of the plurality of messaging means in at least one of the plurality of potential usage conditions includes a futures contract, the futures contract comprising at least one of the plurality of potential usage conditions Including contract agreements related to making necessary future purchases at a specified price for accessing at least one of a plurality of messaging means in one, wherein said means and said terms of use meet one or more criteria The method of claim 1. The agreement agreement
A request to buy futures for inventory, comprising making multiple accesses to at least one of a plurality of messaging means in at least one of a plurality of potential usage conditions that meet one or more criteria When,
An expiration timestamp that identifies when the obligation for a specified price occurs for a portion of the inventory that is associated with the contract agreement and that is unused when the expiration timestamp expires;
12. The method of claim 11 comprising:   Characterizing at least one of the plurality of messaging means in at least one of the plurality of potential usage conditions by at least one pre-specified condition offer parameter and an associated pre-specified condition offer parameter value; The method of claim 1.   The price associated with the contract agreement of the first data set varies depending on at least one pre-specified condition offer parameter and an associated pre-specified condition offer parameter value. Method.   The method of claim 1, wherein the matching is characterized by a fitness value.   The method of claim 15, wherein a price associated with the contract agreement of the first data set varies depending on a fitness value.   The method of claim 1, wherein a price associated with the contract agreement of the first data set is evaluated once the at least one of a plurality of message delivery means is used.   One or more opportunity parameters and associated opportunity parameter values are associated with each target recipient user using at least one of the plurality of means parameterized, and the at least one of the plurality of messaging means is once 5. The method of claim 4, wherein when used, at least one of the opportunity values can be identified.   One or more opportunity parameters are Internet Protocol (IP) address, domain name, proxy usage, keyword, search keyword, keyword phrase, target geographical location, target country, target city, target longitude coordinate, target latitude Coordinates, target time zone, target organization, target date, target time, target browser language, target operating system, target internet browser program, toolbar installed on target access system, target visit depth, Target page browsing time, target connection speed, target screen resolution, target browsing history, target site size, target online frequency, The coordinates of the click position on the target screen, the target click pattern data, the target's current or predicted weather, the target's current, recent or planned events or holidays related to the geographic region, the target's credit rating, the target's credit report, Target demographic profile, target gender, target education level, target household income range, target personal income range, target ethnic classification, target classification by third party means, target information stored in cookies, Target history, target court record, target managerial position, target bankruptcy, target public record, target asset record, target reputation, target tax collateral, target business tie , Business scale of the target, title of the duties of the target, the length of the target of tenure, and are selected from the target job classification method of claim 18.   The method of claim 4, wherein one or more opportunity parameter values are estimated, estimated or calculated.   At least one of a plurality of message transmission means is a sentence advertisement, a search result list, a web RP article, embedded content, a search result list posting, a hot list posting, a gap advertisement, an instant message, an SMS (simple message) Services) Messages, pop-up ads, floating ads, mouse-over ads, content feeds, animations, applets, pop-under ads, banner ads, ads embedded in web pages, ads embedded in computer games, embedded in online games Ads, ads embedded in content streams, ads embedded in music, ads embedded in network games, audio ads, video ads, multimedia ads, video communications and Including a user interface provided to handle one of the mail advertising method according to claim 1.   The method of claim 1, wherein at least one of the plurality of messaging means enables advertising content to be delivered to individual advertising effectiveness opportunity targets over the Internet.   The method of claim 1, wherein at least one of the plurality of messaging means enables advertising content to be delivered to individual target recipient users over the network using Internet Protocol (IP).   The method of claim 1, wherein at least one of the plurality of message delivery means provides one or more elements selected from a set of television advertisements and advertisements embedded in a television program. The property that at least one of the group of originating users must satisfy to gain access to at least one of the plurality of means characterized in the at least one first data set;
Accepting the minimum offer price, not being part of the set of unacceptable advertisers, being part of the set of unacceptable advertisers, accepting a set of ad unit types, accepting a set of ad unit sizes, The method of claim 1, comprising one or more of accepting a minimum sales volume, following a predetermined parameter, following a predetermined advertiser type, and following a predetermined advertising rating.   2. Obtaining access to at least one of a plurality of message delivery means comprises purchasing, selling, trading or bartering a right to deliver a message to the target recipient user using the message delivery means. The method described in 1.   27. A system that enables a calling user to gain access to a means for communicating a message to a selected receiving user by performing the method of any one of claims 1 to 26. 28. The system of claim 27, wherein
A database,
At least one first data set characterizing at least one of a plurality of messaging means in at least one of a plurality of potential usage conditions, wherein the usage conditions comprise data relating to a receiving user of the means; 1 data set,
At least one second data set associated with a plurality of properties to be met by at least one of a group of originating users to obtain access to at least one of the plurality of means of the first data set; ,
A database storing at least one third data set associated with a plurality of properties satisfied by at least one calling user who desires to gain access to at least one of the plurality of means in a desired use condition;
A cross engine connected to the database,
Once the at least one of the plurality of means is used, to access data associated with at least one actual usage condition of the plurality of means;
Accessing at least one of the second data sets;
Accessing at least one of the third data sets;
A plurality of properties to be satisfied by at least one of a group of originating users to gain access to at least one of the plurality of means in a potential use condition; and at least one actual use condition of the plurality of means; Identifying a three-way match between properties fulfilled by at least one calling user who wishes to gain access to at least one of the plurality of means in a desired use condition among a group of calling users;
Whether at least one of the plurality of message transmission means matches at least one of the plurality of means in the usage conditions desired by at least one of the group of outgoing users in the actual usage conditions, and said group of outgoing users To prioritize matching according to a predetermined rule to determine whether at least one matches the property for obtaining access to the at least one of a plurality of means in actual use conditions; ,
With the cross engine installed in
Including the system.   An advertising information exchange system, wherein a selected calling user who manages a money transaction related to matching and matches a property for accessing the at least one of a plurality of means in actual use conditions is used by an actual use An advertising information exchange system that allows a message to be transmitted by the at least one of a plurality of message transmission means in a condition, or allows a right to be transmitted by the means to be discarded, wherein the cross 30. The system of claim 28, further comprising an advertising information exchange system connected to the engine system.   30. The system of claim 28, wherein at least one of the plurality of messaging means is parameterized in at least one of the plurality of potential usage conditions and is characterized by an opportunity parameter and an associated opportunity parameter value.   The property satisfied by at least one of the group of originating users desiring to gain access to at least one of a plurality of means in a desired usage condition is characterized by one or more bid parameters and one or more associated bid parameter values. 29. The system of claim 28, comprising providing tagged bid data.   The selected user who matches the property for accessing the at least one of a plurality of means in the actual use condition by the advertisement information exchange agency providing the advertisement redirection service, 30. The system of claim 28, wherein at least one of a plurality of message delivery means is capable of delivering a message. 30. The system of claim 28, wherein the cross engine uses one or more algorithms to select an originating user that matches a property for accessing the at least one of a plurality of means in actual use conditions.

Images