JPH0876706A - Electronic advertisement method and device - Google Patents

Abstract

PURPOSE: To make it possible to make effective advertisement by adopting a constitution to transmit electronic advertisements only to the moving bodies near stores. CONSTITUTION: The respective moving bodies 2 of an advertisement signal reception mode periodically detect their own positions by using GPS 4 for position detection and transmit their position information to a movement management center 3. This movement management center 3 detects the changes in the positions by each of the registered moving bodies 2 and detects present areas, progression routes (roads) and progression directions. The movement management center 3 classifies the obtd. information by each road and area and manages the information table together with the telephone numbers of the moving bodies. The movement management center 3 informs the corresponding registered stores 1 of the ID information (telephone numbers, kinds of vehicles, etc.) of the approaching moving bodies 2 meeting the previously assigned conditions. Further, the registered stores 1 transmit the electronic advertisement information (store names, prices, service features, navigation map information, etc.) to the moving bodies 2 successively approaching their own stores by signal transmission using the previously obtd. IDs.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION The present invention is directed to advertising sources such as
The present invention relates to a method of transmitting information from a store to a moving body approaching the store. INDUSTRIAL APPLICABILITY The present invention can be applied, for example, to transmitting advertisement information of a store to a person who has a mobile terminal and passes by in front of the store, or to a vehicle approaching the store along a road.

[0002]

2. Description of the Related Art Conventionally, as a method of transmitting advertisement information by communication, a method has been used in which a customer inquires to a store or a store specifies a telephone number or a personal number regardless of the position of a moving body.

Therefore, it has not been possible to communicate from the store only to the effective partner who sent the advertisement, that is, to the mobile unit near the store or the mobile unit approaching the store.

[0004]

SUMMARY OF THE INVENTION An object of the present invention is to solve the above-mentioned conventional problems, to detect a moving body approaching a store, and to transmit an electronic advertisement from the store to the moving body. To provide.

[0005]

A feature of the present invention for achieving the above object is to detect the position of the mobile body in an electronic advertisement method for transmitting advertisement information from the advertisement source to the mobile body, The detected position information is used to detect the identification number of the mobile object within a predetermined distance from the advertisement source, and the advertisement information is wirelessly transmitted to the mobile object based on the identification number from the advertisement source. In the electronic advertisement method, the mobile body transmits the advertisement information, receives the advertisement information, and transmits the advertisement information only to the mobile body within a predetermined distance from the advertisement transmission source. It should be noted that the term "advertisement" as used herein means not only advertisement for advertising and sales but also general information transmission.

[0006]

The present invention provides means for detecting a moving body approaching a store from the change in the position information and the movement route (road) information in the electronic advertisement service for electronically transmitting the advertisement information from the store. By using the ID (telephone number) to know the ID and electronically advertising only to the mobile object, the advertisement is more effectively performed.

By periodically collecting the position information of the moving body, the moving direction of the moving body can be obtained. The moving route can be obtained from the position and moving direction of the moving body and the road map information. The moving body approaching the store and its communication ID can be known from the movement route and the position information of the store. By transmitting the electronic advertisement only to the moving body approaching the store, it becomes possible to carry out effective advertisement.

[0008]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS FIG. 1 is a schematic configuration of a system in one embodiment. Reference numeral 1 is a store for transmitting advertisements, 2 is a mobile body capable of receiving advertisements (reception can be rejected depending on the mode), 3 is a mobility management center, and 4 is a location detecting infrastructure such as GPS.

FIG. 6 shows a detailed system configuration in the embodiment. In FIG. 6, reference numeral 1 denotes a store, which has a communication device and an electronic advertisement transmitting device. 2 is a moving body, a position detecting device,
It has an electronic advertisement receiving device (having a reception enable / disable mode) and a mobile communication device. A mobile management center 3 has a store database, a mobile management database, an approaching mobile detection device, and a communication device.

An outline of the service will be described by taking an example of a gas station advertisement.

The outline of the service as seen from the mobile unit is as follows.

(1) When each mobile object wants to refuel at a gas station, it sets the advertisement receiving device of the mobile object to the advertisement receiving mode (10). (2) Electronic advertisement information is sent to the mobile body using mobile communication from a plurality of gas stations in the traveling route direction of the mobile body. (3) The user of the mobile body selects a gas station that meets the conditions, stops according to the advertisement information, and receives the service.

The flow of operation of the system will be described with reference to FIGS.

FIG. 4 shows the operation of the mobile unit, the mobile management center, and the store, and the flow of information exchanged between them.

FIG. 5 describes the detailed contents of each information shown in FIG.

(1) Each advertisement transmitting store 1 registers its own position, store type, and advertisement target range (area designation, direction designation, vehicle type designation) in the three mobility management centers (12). (2) Each mobile unit 2 registers its own ID (telephone number) in the mobility management center 3 when the user enters the advertisement receiving mode (10). When the reception mode is terminated, the registration will be deleted. (3) Each mobile unit 2 in the advertisement receiving mode periodically detects its own position using 4 (16) and transmits the position information to the mobility management center 3. (4) The movement management center 3 detects a change in position for each registered moving body, and detects the current area, the traveling route (road) and the traveling direction. At this time, depending on the degree of curve of the road, it may be considered that the vehicle is approaching even if it is far from the position coordinates (FIG. 2). (5) The mobility management center 3 classifies the information obtained in (4) for each road and area and manages it in a table together with the mobile phone number (FIG. 3). (6) The mobility management center 3 notifies the corresponding registered store 1 of the ID information (telephone number, vehicle type, etc.) of the approaching moving body that matches the condition specified in (1). (7) Registered store 1 is moving body 2 approaching its own store
, The electronic advertisement information (store name, price, service characteristics, navigation map information, etc.) is transmitted by using the ID obtained in (6).

[0017]

As described above, according to the present invention, since the electronic advertisement is transmitted only to the moving body in the vicinity of the store, effective advertisement can be performed.

[Brief description of drawings]

FIG. 1 shows a schematic configuration of a system according to an embodiment of the present invention.

FIG. 2 shows a relationship between position coordinates and a curve of a road.

FIG. 3 shows management information of a mobile management center.

FIG. 4 shows a flow of operations of the present invention.

FIG. 5 shows detailed contents of each information.

FIG. 6 shows a system configuration according to the present invention.

[Explanation of symbols]

 1 Store 2 Mobile 3 Mobility Management Center 4 Position Detection Means

 ─────────────────────────────────────────────────── ─── Continuation of the front page (72) Inventor Kazuo Sakai 1-1-6 Uchisaiwaicho, Chiyoda-ku, Tokyo Nihon Telegraph and Telephone Corporation

Claims (2)

[Claims] 1. An electronic advertisement method for transmitting advertisement information from an advertisement source to a mobile body, wherein the position of the mobile body is detected, and the detected position information is used to determine a predetermined location for the advertisement source. Detecting the identification number of a mobile object within a distance, wirelessly transmitting advertisement information to the mobile object based on the identification number from the advertisement source, the mobile object receiving the advertisement information, and the advertisement source An electronic advertisement method characterized in that the advertisement information is transmitted only to a moving object within a predetermined distance from. 2. An advertisement source connected to a public communication network and wirelessly transmitting an advertisement to a mobile unit, a mobile unit wirelessly connected to the public communication network and having an identification number, and a position of the mobile unit. It has a position detecting means for detecting and a movement management center for collecting the position of the moving body detected by the position detecting means by transmission from the moving body, and the movement management center has a predetermined distance from the advertisement source. By notifying the advertisement source of the moving body that is within,
The electronic advertisement device, wherein the advertisement source transmits advertisement information to the mobile unit based on the identification number of the mobile unit.