KR20000049687A - Method for providing advertisement using of sports game, system and computer-readable medium recording the method - Google Patents

Abstract

PURPOSE: A method for advertising by sport games, is provided to execute advertisement, by using the sport games, which result of the games is various according to whether to solve quiz, after being inserted advertisement-styled quiz during playing the games. CONSTITUTION: A method for advertising by sport games through a computer system, which has over one user computer and a server computer connected via a computer network, comprises the steps of: including a sport game program being progressed according to a quiz database the quiz is stored and user's character operation, by using advertising contents supplied from supporting sides; making a team, by selecting at least one team member, after being determined batting amount by the user; supplying the quiz over one time to the user during playing game, by participating in games according to the sport game program; and accumulating cyber-money related to the team batting amount for the wined team's user.

Description

Method and providing advertisement using of sports game, system and computer-readable medium recording the method}

The present invention relates to a method and system for performing an advertisement using a sports game, and a computer-readable recording medium recording the method. More specifically, an advertising quiz is inserted during a sports game. The present invention relates to a method and system for performing an advertisement using a sports game in which the result of the game is different according to the solution, and a computer-readable recording medium recording the method.

The Internet consists of a huge number of computers and computer networks that interconnect these computers through communication links.

Interconnected computers exchange information using a variety of services, such as e-mail, gophers, and the World Wide Web. The world wide web allows a server computer system (eg a web server or website) to send graphical web pages of information to a remote client computer system.

Such a remote client computer system may display a web page of various screens received from a server computer.

On the other hand, with the rapid development of the Internet, games in cyberspace are becoming very diverse, and among them, online games that many users can simultaneously participate in the spotlight.

In particular, mud games that can enjoy soccer, basketball, and baseball online are gaining attention due to the popularity of sports.

However, such a sports game using a computer network is programmed to perform only the functions of the game, and provides the user with the pleasure of simply manipulating the characters in the game.

Therefore, the developer of the game does not continually bring up the interest of the game to the user, the user had to buy expensive game programs or have to pay the game fee.

On the other hand, the conventional advertising method using a computer network is difficult to be active advertising mainly because the user has to wait only to click on the banner advertisement, there is a problem that the content of the advertisement is not easily imprinted on the user due to the indifference of the user.

An object of the present invention for solving the above problems is to create a revenue structure through a quiz-type advertising through sports games to provide a continuous game enjoyment to the operator and the user, and at the same time, cyber money or prizes, items, etc. And the system, and the sponsors can use the sports game to maximize the effectiveness of the advertisement by encouraging the user to read the contents of the advertisement and to imprint. In providing a recording medium.

1 is a conceptual diagram showing a system for performing an advertisement using a sports game according to an embodiment of the present invention.

FIG. 2 is a conceptual diagram illustrating an exchange between an operator, a sponsor, and a user of FIG. 1.

3 is a block diagram showing a method of performing an advertisement using a sports game of the present invention.

4 is a flowchart illustrating a method of performing an advertisement using a sports game according to an exemplary embodiment of FIG. 3.

5 is a flowchart illustrating the game selection and sponsor selection step of FIG. 4 in more detail.

6 and 7 are diagrams showing an advertising quiz.

8 is a diagram illustrating an advertising item.

9 to 16 are diagrams illustrating an example of a screen provided to a user according to a method of performing an advertisement using a sports game of the present invention.

In order to achieve the above object, a method of performing an advertisement using a sports game of the present invention comprises: a method of performing an advertisement using a computer system having at least one user computer and a server computer connected through a computer network. And providing a sports game to the user through the computer network, providing an advertising quiz during the sports game, and providing a benefit to the user through the game depending on whether the quiz is solved.

In addition, a method for performing an advertisement using a sports game of the present invention for achieving the above object, a method for performing an advertisement using a computer system having at least one user computer and a server computer connected through a computer network The server computer may include a quiz database in which advertising quizzes are stored using advertisement contents provided by a sponsor, and a sports game program that proceeds according to a user's character manipulation. (A) A user connected to the server computer. Causing the player to determine a bet amount, select at least one team member to form a team, (b) participate in a game according to the sports game program, and at least once during the game, the ad quiz Providing (c) the amount of the team bet to users of the winning team. Including the step of earning the cyber money that is characterized in that formed.

In addition, the advertisement type quiz in the step (b) is preferably made to include the name of the sponsor, the brand name of the sponsor, or the advertising content of the sponsor so that the advertisement content is delivered to the user through the quiz.

In addition, in the step (b), a chat between the user computer and the user computer may be enabled to enable communication between users.

In addition, the profit structure of the operator is preferably made by further comprising the step of informing the supporter computer of the fact that the advertising quiz provided in the step (b), the payment of the advertisement from the supporter.

Also, preferably, in order to add to the enjoyment of the game, the server computer may assign a name or a brand name of a sponsor to an item such as food, clothing, shoes, accessories, or equipment that the character of the user may wear or improve. The method may further include storing the imaged advertisement item in an item database and providing the advertisement item to a user according to whether or not the quiz is solved in step (b).

In addition, in order to give the viewers the benefits of the game, in step (a), the game is played by other users according to the user's selection, and the cyber money corresponding to the betting amount is earned to the user who predicts the winning team. It may further comprise the step.

In addition, in order to further increase the effect of the advertisement in the step (b) in addition to the advertising quiz and general common knowledge quiz, the supporter computer through the supporter computer so that the user can guess the correct answer of the advertising quiz It may further include a step of providing a hint stored in, and if the failure to solve the advertising quiz or common sense quiz, by providing a set of expected quiz questions containing the correct answer or the correct answer to be familiar with.

On the other hand, a system for performing an advertisement using a sports game of the present invention for achieving the above object, the computer system comprising at least one user computer and a server computer connected via a computer network for performing the advertisement, The server computer includes a quiz database in which advertising quizzes are stored using advertisement contents provided by a sponsor, and a sports game program that is performed according to a user's character manipulation. The server computer allows a user who accesses the server computer to determine a bet amount. Select at least one team member to form a team, participate in the game according to the sports game program, provide the advertising quiz to the user at least once during the game, and bet the team betting amount to the user of the winning team. To earn cyber money It characterized by comprising a program control unit.

On the other hand, a computer-readable recording medium recording a method of performing an advertisement using the sports game of the present invention for achieving the above object, the advertisement includes at least one user computer and a server computer connected via a computer network A computer-readable recording medium recording a method of performing the above method, wherein the server computer uses a advertisement content provided by a sponsor to create a quiz database in which an advertising quiz is stored and a sports game program that is performed according to a user's character manipulation. (A) allowing a user accessing the server computer to determine a bet amount, selecting at least one team member to form a team, and (b) participating in a game according to the sports game program. To the user at least once during the game Step to the ball and (c) made by a user of a winning team comprising earn a cyber money for the team bet.

Hereinafter, a method and a system for performing an advertisement using a sports game according to an embodiment of the present invention will be described in detail with reference to the accompanying drawings.

First, as shown in FIG. 1, a system for performing advertisement using a sports game of the present invention is composed of a user computer, a network, and a server computer.

Here, the server computer is a computer provided in the company that performs the advertisement using the sports game of the present invention.

In addition, the user computer is connected to the server computer to form a team, determine the bet amount, run the game and solve the general common sense quiz or advertising quiz provided during the game, and proceed to the game advantageously with the items obtained In case of victory, it is the computer of the person who receives cyber money or prizes from the server computer.

The server computer and the user computer are connected to each other via the network. User computers connected to the network have an Internet browser (Netscape, Internet Explorer, etc.) capable of displaying web content in the form of HTML, XML, and the like.

On the other hand, the server computer includes a database for storing a program and quiz information, item information, hint information, problem collection information, user information, etc. necessary for realizing a method of performing an advertisement using a sports game according to the present invention .

Here, the program constitutes a control unit, and the control unit includes a main program for operating the entire program, a sports game program for executing a sports game, a quiz program for executing an advertising quiz, and an item for each type given to a user when solving a quiz. If the user selects the item program to perform the function of the item, the betting program that adds or subtracts the cyber money corresponding to the bet amount according to the game result, the watching program to watch the game of other users and the communication between the users Chat programs;

In addition, the database is a quiz database for storing advertising quizzes provided by sponsors and operators, an item database for storing images and functions provided by sponsors as item objects, and a hint database for storing solutions provided by sponsors or operators. , A collection of problem books that store expected collections of problems provided by sponsors or operators, and data such as user IDs, passwords, personal information, possessed characters, possessed items, accumulated cyber money, past game scores, odds, and honorary titles. User database;

As a result, the server computer includes a control unit and a database and is implemented in the form of a website to a user on a network such as the Internet.

Therefore, when the user contacts the server computer through the user computer and executes the main program, the user can solve the advertising quiz stored in the quiz database according to the quiz program while executing the sports game program. When solved, the item program is executed, for example, the probability of scoring such as making a strong shot in a sports game such as soccer is increased, and betting programs are earned by cyber betting or prizes or other games according to the game results. You will be able to enjoy the game or be given the name of 'great player'.

At this time, the user can watch other users' games by watching the game without directly participating in the game, and if the expected team wins, they also earn bets with cyber money, win prizes, or enjoy other games The provider will be given the name.

In addition, by allowing users to connect to the sponsor company computer including the hint database and the problem collection database by using a computer network, the advertisement may be naturally contacted to the sponsor company computer to further enhance the advertisement effect.

Therefore, as shown in Figure 2, according to the system for performing advertisements using the sports game of the present invention, the support structure including the operator by creating a revenue structure, advertising opportunities and free games as a quiz-type advertising through the sports game As beneficial to both users, the operator provides the user with the benefits of gaming and cyber money, the user gives the operator the opportunity to advertise, and the user knows the sponsor's advertisements. The user may be provided with a hint or a problem book in order to play the game advantageously.

In addition, the operator can provide a new medium of advertising to the sponsor, and can receive the advertising fee in proportion to the effect.

Therefore, according to the system for performing advertisements using the sports game of the present invention, it is possible to give not only simple game functions but also new pleasures to play the game advantageously while solving quizzes, and to continuously provide users with interest in the game. It has the advantage of being aroused, free or inexpensive to play.

In addition, in order to allow the user to proceed in favor of the game to receive the cyber money and prizes, the opportunity and honor to proceed with other games, the user must actively watch the advertisement and stamp the contents thereof, thereby maximizing the advertisement effect.

On the other hand, as shown in Figure 3, when the method of performing the advertisement using the sports game of the present invention in order, the method of performing the advertisement using the sports game of the present invention comprises a computer and the computer network Providing a sports game to the user through, provides an advertising quiz during the sports game, and performs the advertisement by using the sports game, characterized in that the benefit to the user through the game according to the resolution of the quiz A step (S1) of constructing a server computer for providing an advertising quiz largely through a sports game program, a step (S2) of a user connecting to the server computer, and a step (S3) of providing a sports game to the user; To provide the user with an advertising quiz (S4), the user solving the quiz (S5) and the game through the user It includes a step (S6) that the benefits are granted.

Here, in the step (S1) of configuring the server computer, an advertisement quiz or an advertisement item is provided by a sponsor or an operator directly creates an advertisement quiz or an advertisement item and periodically stores the quiz database in the quiz database. Periodically stores the collection of hints or pre-answers to solve the type quiz in the hint database and the problem collection database. A quiz program, an item program, a betting program, a spectator program for observing another user's game, and a chat program that enables conversation between team members during the game so that the main program can utilize the information stored in each database. Step to build it.

A more specific embodiment of performing an advertisement using a server computer built after the server computer building step is illustrated in FIG. 4.

As shown in Figure 4, when the user is connected to the server computer established in the above step (S2), when the user enters the ID and password, the user's identity, possessed character, possessed items, the amount of cyber money accumulated, Past game scores, odds, honor titles, etc. are certified (S21).

When the user is authenticated, basic cyber money is given to the first authenticated user, and the server computer asks the user to join the game (S22) or to watch the game (S23). At this time, the user can select whether to play as a player or to watch as a spectator.

At this time, when the user participates in the game, the sports game program is driven so that the user first selects the type of game, for example, soccer, baseball, volleyball, basketball, dodgeball, table tennis, badminton or football, The sponsors, for example, Nike, Anycall, Sony, etc. are selected (S24).

The selection of such sponsors can be made by calculating the profit and loss of the user according to whether or not to provide cyber money, prizes, or items that can advantageously proceed with the game.

Here, the step of selecting the game and the sponsors (S24) will be described in more detail, as shown in FIG. 5, the user's already specified characters in the game are authenticated (S241), and the user can select various characters (for example, Among the players with good strength, players with good endurance, players with excellent skills, fast players, etc., the characters in the game are set (S242).

Subsequently, another user enters his or her own room as a team member by entering one of the pre-made rooms or a plurality of newly created rooms, and the user can chat with each other to form a game team with mutual consent (S243). .

Subsequently, when the game team is formed, the sponsors of the team are selected (S244), the sponsor's logo is displayed on the character (S245), and the basic advertisement type items provided by the sponsors are given (S246). At this time, each sponsor can provide items that perform a unique function in the game, allowing the user to select items that are strategically necessary.

Here, a simple example of such advertising items is shown in FIG.

As shown in FIG. 8, the presented advertisement item is not limited to the drawing, but may be an item such as food, drink, clothing, shoes, accessories, or equipment that the character in the game eats and drinks. Image names or trade names can be imaged to promote the company or product indirectly.

The selection results of these users are notified to the sponsor company computer through a separate communication network such as a computer network or a LAN (S247), and the sponsor company calculates an advertisement effect according to the provision of such an advertisement item and pays an advertisement fee to the operator.

At this time, the sponsor may accumulate the cyber money according to the number of times the user selects it, thereby maximizing the advertisement effect by inducing users to continuously select the company.

Subsequently, the user information about the selected team, the character, and the advertisement-type item of the user is updated (S248).

Here, as shown in FIG. 9, the information of my team and the information of the opposing team are simultaneously displayed on the screen of the user computer, so that the opponent's ability can be judged and the confidence that the game can be won. Each bet is determined accordingly (S25).

Then, as shown in FIG. 10, for example, a grass field (standard field), a bare ground field (a field in which all characters are inferior), a dome field (a field without wind influence), a rain field field (wind's You can select a field with very high impact, and use the Spacebar, Enter, +/- keys, function keys, mouse, or joystick to move the ball back and forth, or to pass the ball.

At this time, each character can add more fun to the game by inserting elements such as power drop as the movement moves more or the course of the ball is influenced by the wind. To be able.

If such a critical moment during the game is shot near the goal, as shown in Figures 11 and 12, a quiz window appears before the ball is flying, the general common sense quiz or advertising quiz is provided (S4).

Here, the advertisement quiz, as shown in Figures 6 and 7, because the content is to allow the user to recognize the content desired by the sponsor, the user has to know the content of the sponsor's or sponsor's advertising content to solve the quiz It should be understood that the advertising effect is really great.

Here, if the user is already familiar with the collection of problems provided by the sponsor, it is easy to solve the ad quiz, and such a collection of problems can be popular enough to give and obtain expensive cyber money, so the operator or sponsor can provide the user with such collection of problems. You can see a bigger advertising effect.

In addition to such an advertising quiz, the general quiz, sports quizzes, current affairs quiz, and the like can be a variety of forms, which can be modified and changed by those skilled in the art.

Subsequently, when the user corrects the answer, as shown in FIG. 13, an opportunity to use an advertisement item already provided by the sponsor is obtained (S5).

Here, using the advertising items of FIG. 8, one more time to move a shot, dodge a tackle, knock down a defender, blow a flame shot that flies away, or a whirlwind that flies zigzag, As shown in FIG. 14, the user may score, such as flying a bullet shot flying straight or without being affected by the wind (S51).

At this time, it is important to cooperate with team members centered on the team leader by chatting between team members before correct answer or using the advertising item.

In addition, if the user does not correct the correct answer to provide a hint to guess the correct answer to allow the correct answer (S52), if still not correct answer deprived of the opportunity to use the advertising items, and take the ball to the opposing team Continue the game (S53).

Thereafter, when the scoring opportunity is repeated several times and the predetermined time is reached (S54), as shown in FIG. 15, the cyber money is earned or a prize is given to the winner according to the result of the game (S6). .

The user information is updated by storing the result of the game in the user information database, and a player with a good odds of victory is given honors such as "excellent player" and "best player".

On the other hand, the losing user reduces the bet amount in the user's cyber money.

Subsequently, user information, including the game result, is updated (S61) and notified to the sponsor computer (S62), and the sponsor may give another benefit, such as cyber money, prizes, or information use, to an excellent player.

In addition, an advertisement of a sponsor may be inserted in the middle of the game, for example, half time, operation time, or break time, as shown in FIG. 16.

On the other hand, if another user chooses to watch the game according to the user's choice, the user expects the team that is likely to win (S26), and then bets a portion of his cyber money to the selected team (S27). ).

Subsequently, the user becomes a third party to watch the game (S28), and during the game, an opportunity to solve the spectator advertising quiz or the advertising quiz that the players misses is given (S4).

At this time, if the user corrects the correct answer is also given to the giveaway or cyber money, and conversely, the score of the team supported by the user may be raised.

Therefore, the player and the spectators are mixed together to solve the advertising quiz, if not matched, it can give more fun to the opposing player or spectator to return the opportunity.

Therefore, the advertising effect is great not only for users who participate in the game as players but also for users who watch as a spectator.

Thereafter, when such a scoring opportunity is repeated several times and the predetermined time is reached (S54), the cyber money is earned or a prize is given to the user who selects the winning team according to the result of the game (S6).

The user information is updated by storing the result of the game in the user information database, and the audience with a good hit rate is given an honor such as, for example, "good predicted value" and "best predicted value".

Subsequently, user information, including the game result, is updated (S61), and such information is notified to the sponsor computer (S62), and the sponsor may give another excellent benefit such as cyber money, giveaways, or use of information to the excellent predictor. The operator may pay cyber money or giveaways to those who are given the “best anticipated” or “best anticipated” title, and provide or view other users with information about the expected outcome.

On the other hand, the user who chooses the losing team cuts the bet amount in the user's cyber money.

Through the above process, users (netizens) can enjoy sports games and quizzes as a team play on a network such as the Internet, and familiarize themselves with the advertisements. You can run a server computer.

The invention can also be embodied as computer readable code on a computer readable recording medium.

The computer-readable recording medium includes all kinds of recording devices in which data that can be read by a computer system is stored.

Examples of computer-readable recording media include ROMs, RAMs, CD-ROMs, magnetic tapes, floppy disks, optical data storage devices, and the like, which are also implemented in the form of carrier waves (for example, transmission over the Internet). Include.

The computer readable recording medium can also be distributed over network coupled computer systems so that the computer readable code is stored and executed in a distributed fashion.

The present invention is not limited to the above-described embodiments, and of course, modifications may be made by those skilled in the art without departing from the spirit of the present invention.

For example, in an embodiment of the present invention, the two teams face each other, but one team or a single user may face the virtual team of the server computer while setting up an advertising quiz while playing a sports game.

In addition, in the embodiment, although soccer is taken as an example, it may be applied to various sports or recreational games such as wrestling and horse racing, as well as ball games such as basketball and baseball, and even shooting games such as gel lugs and puzzle games such as tetris. It can be applied to all games such as

Therefore, the scope of the claims in the present invention will not be defined within the scope of the detailed description, but will be defined by the following claims and the technical spirit thereof.

As described above, according to the method and system for performing an advertisement using the sports game of the present invention and a computer-readable recording medium recording the method, a revenue structure is created by a quiz type advertisement through a sports game, including an operator. It provides users with continuous game enjoyment, free of charges such as cyber money, prizes, and items, and sponsors can help users maximize the effectiveness of advertisements by making them familiar with the contents of advertisements. To have.

Claims (16)

A method of performing an advertisement using a computer system having at least one user computer and a server computer connected via a computer network, the method comprising: Providing sports games to users through the computer network, providing advertising quizzes during sports games, and providing advertisements to users through games according to whether or not the quiz is resolved. How to do it. A method of performing an advertisement using a computer system having at least one user computer and a server computer connected via a computer network, the method comprising: The server computer includes a quiz database in which an advertising quiz is stored using advertisement contents provided by a sponsor, and a sports game program performed according to a user's character manipulation. (a) allowing a user accessing the server computer to determine a bet amount and selecting at least one team member to form a team; (b) participating in a game according to the sports game program and providing the advertising quiz to a user at least once during a game; And (c) earning cyber money corresponding to the team betting amount to the users of the winning team; Method for performing an advertisement using a sports game comprising a. The method of claim 1, The sports game in the step (b) is football, baseball, volleyball, basketball, dodgeball, ping pong, badminton or football. The method of claim 1, The advertising quiz in step (b) is a method of performing an advertisement using a sports game, characterized in that the contents of the quiz, the name of the sponsor, the brand name of the sponsor, or the advertising content of the sponsor. The method of claim 1, The method of performing an advertisement using a sports game, characterized in that in the step (b) enabling a chat between the user computer and the user computer. The method of claim 1, And informing the fact of providing the advertisement quiz to the supporter computer in step (b), and receiving a payment for the advertisement from the supporter. The method of claim 1, In the step (b), the advertisement quiz is provided to the user at a critical moment in which the score can be obtained during the game, and the scoring probability is increased or the game can be advantageously performed according to the resolution of the advertisement quiz. A method of performing an advertisement using a sports game. The method of claim 1, And in step (a), the user further selects a sponsor of the team. The method of claim 1, The server computer stores in the item database the advertising items that image the name or brand name of the sponsors to the items such as food, clothing, shoes, accessories, equipment that can improve the character's ability when worn or used by the user's character, And (b) providing the advertisement item to the user depending on whether or not the quiz is solved. The method of claim 1, According to the step (a) the user's choice to watch the game of another user, and further comprising the step of earning cyber money corresponding to the bet amount to the user who predicted the team that won the game result How to perform advertising using sports games. The method of claim 1, In the step (b), the general quiz is provided along with the advertising quiz, and the user provides a hint stored in the sponsor computer through a sponsor computer so that a user can guess the correct answer of the advertising quiz, If the quiz or common sense quiz fails to solve, the method of performing an advertisement using a sports game, characterized in that further comprising the step of providing a familiar quiz question book containing the correct answer or correct answer. The method of claim 1, In the step (b), if the user does not solve the advertising quiz, providing an advertisement using a sports game, characterized in that further comprising the step of providing an opportunity to resolve the advertising quiz to the audience watching the game. How to do it. The method of claim 1, Regardless of whether or not the advertising quiz is resolved in step (b), an opportunity or a prize to be won is provided according to the amount of advertisement selected by the user, or an advertisement is performed using a sports game, in which a cyber money is accumulated. How to. The method of claim 1, In accordance with the amount of the cyber money accumulated in the step (c) using the sports game, characterized in that further comprising the step of granting the user benefits such as prizes, honors, exhibitors of other games or use of information How to do advertising. A computer system comprising at least one user computer and a server computer connected via a computer network to perform advertisements, The server computer includes a quiz database in which an advertising quiz is stored using advertisement contents provided by a sponsor, and a sports game program performed according to a user's character manipulation. Allow a user connected to the server computer to determine a bet amount, select at least one team member to form a team, participate in a game according to the sports game program, and at least once during the game, the user Providing a quiz, the computer system for performing an advertisement using a sports game, characterized in that it comprises a control unit programmed to earn cyber money corresponding to the team bet amount to the user of the winning team. A computer-readable recording medium having at least one user computer and a server computer connected through a computer network, the method of performing an advertisement, the computer-readable recording medium comprising: The server computer includes a quiz database in which an advertising quiz is stored using advertisement contents provided by a sponsor, and a sports game program performed according to a user's character manipulation. (a) allowing a user accessing the server computer to determine a bet amount and selecting at least one team member to form a team; (b) participating in a game according to the sports game program and providing the advertising quiz to a user at least once during a game; And (c) earning cyber money corresponding to the team betting amount to the users of the winning team; A computer-readable recording medium recording a method of performing an advertisement using a sports game comprising a.