KR20000050255A - Internet broadcasting system and method using the technique of overlayed playing video contents and dynamically combined advertisement - Google Patents

Abstract

PURPOSE: An internet broadcasting system for adapting a duplicate screening technique of an advertisement dynamically coupled to video contents and method for the same are provided to increase an advertisement effect, by screening advertisement information dynamically searched and coupled to a video display panel area where the video contents are displayed when they are selected. CONSTITUTION: Clients(110,120) are equipped with a media player which includes the function for reproducing the video contents with a web browser and stream type. An internet broadcasting server(150) is connected to the clients(110,120) via a communication network, and supplies the video contents with the stream type. When the internet broadcasting server(150) receives a request for the video contents from a user via the web browser at the clients(110,120), it supplies the clients(110,120) with advertisement contents that are duplicately displayed or reproduced on a screen where the video contents are displayed, while the video contents are reproduced at the clients(110,120). The clients(110,120) makes a control module which is downloaded from the server(150) control the media player, and thereby display the advertisement contents.

Description

Internet broadcasting system and method using the technique of overlayed playing video contents and dynamically combined advertisement}

TECHNICAL FIELD The present invention relates to internet broadcasting, and more particularly, to an internet broadcasting system and method using a technique of overlapping or displaying a dynamically selected advertisement on a video content to be played.

The existing internet broadcasting method simply transmits multimedia contents requested by a user using a stream technology. In other words, when a user requests a specific content, it provides "static data" that already exists in a file format.

On the other hand, a service provider (hereinafter referred to as an Internet broadcaster) that provides an Internet broadcasting service, in order to create a revenue model through the Internet broadcasting service itself, in addition to the advertising revenue model through a web page for the Internet business, Various attempts have been made to combine content and advertising provided by.

For example, while the user is viewing the video content, there is a method of providing an advertisement in a separate window window or an area other than the portion where the actual content is displayed on the video display window window where the content is displayed. However, since this method provides an advertisement where the user's gaze is less concentrated, it is difficult to expect a high advertising effect.

In another example, an advertisement is inserted in advance at an appropriate playing time (front, middle, or rear) of each content, and reconstructed / manufactured into content including an advertisement (that is, one file), and when the user requests a specific content, There is a method of providing the content to the user to include. Similarly, there is a method of including additional advertising content in advance in a stream meta file corresponding to each content. However, this method is a method in which a predetermined "static" advertisement is added to specific content, and the same advertisement is always added and transmitted to a user who requests the same content.

A similar example is a method of pre-encoding a logo of a specific company or a product (for example, a banner advertisement) at a specific position of a part where the content is displayed at the time of generating the content (hereinafter referred to as a duplicate advertisement method). . Since this method also adds a predetermined static advertisement to the content, the same advertisement is always added and transmitted to the user who requested the same content, so that one-to-one advertisement suitable for the user or an advertisement according to the needs of an internet broadcaster can be provided. There is no limit.

In addition, according to the conventional overlapping advertising method, if you want to change the advertisement for a specific content, you have to take the hassle of having to re-create the content combined with the new advertisement, the same content combined with multiple advertisements Difficulties in content management due to their existence also occur.

In addition, in the duplicate advertisement, the advertisement information is displayed on a specific portion of the screened content, so that the portion where the advertisement is displayed obscures the content of the content that the user wants to see. Therefore, for desirable duplicate advertisements, it is desirable to be able to freely move the display position of the duplicate advertisements when there is the main information to be provided by the content in the part hidden by the duplicate advertisements. In addition, when a user is interested in an advertisement displayed overlapping the content screening part and wants additional information, it may be desirable to provide a function of accessing a related site that provides detailed information of the corresponding advertisement by a mouse click. .

The technical problem to be solved by the present invention is to solve the above problems, the video content of the advertisement that is dynamically combined with the video content to perform Internet broadcasting by dynamically searching / combining the advertisement to be duplicated or displayed on the video content requested by the user The present invention provides an internet broadcasting system and method using a redundant screening technique.

Another technical problem to be solved by the present invention is to dynamically search / combine an advertisement to be inserted and inserted into a front, middle or rear end of a video content requested by a user, and to dynamically reproduce an advertisement to be duplicated or displayed on the played video content. In addition, the present invention provides an Internet broadcasting system and method for performing Internet broadcasting by searching / combining.

1 schematically shows an internet broadcasting system according to an embodiment of the present invention.

2 and 4 are flowcharts conceptually illustrating an internet broadcasting method according to an embodiment of the present invention.

3A to 3C and 5A to 5C are flowcharts illustrating an internet broadcasting method using a stream technique according to an embodiment of the present invention.

6A, 6B, 7A, and 7B illustrate examples of dynamically generated web documents and stream meta files in embodiments of the present invention.

6C shows an example of an operation screen of the embodiment of the present invention.

In order to solve the above technical problem, according to an aspect of the present invention, the Internet broadcasting method provides a video content through the Internet.

(a) receiving a video content request from a user;

(b) searching for advertisement content to be displayed or reproduced in duplicate while on the screen on which the video content is played while the video content is being played; And

(c) transmitting the video content requested in step (a) and the advertisement content retrieved in step (b),

While the video content is playing on the client, the advertisement content is displayed or reproduced in duplicate on the screen on which the video content is played.

Also, the step (b) may search for advertisement content according to a predetermined advertisement content selection rule, or refer to at least one of personal information of the user, interest information of the user, or history information of the advertisement content transmitted to the user. It is desirable to search the advertising content.

In addition, the step (b),

It is preferable to search the advertisement content by referring to the type of video content requested in step (a).

The position where the advertisement content is displayed or played may be changed by a user on the screen where the video content is played.

In addition, when the user clicks on the advertisement content, it is preferable to access a website according to link information connected to the advertisement content through a separate window.

In addition, the step (c),

and (c1) transmitting a controller module which provides a function of displaying or playing the advertisement content in duplicate on the screen on which the video content is played while the video content is being played.

In addition, the Internet includes a wireless Internet through a mobile communication terminal.

According to another aspect of the present invention, there is provided an internet broadcasting method comprising: providing an internet broadcasting content through a internet using a stream technique for real-time transmission of multimedia data;

(a) receiving a video content request from a user;

(b) generating and transmitting a meta file in which the stream reproduction order of the video content requested in step (a) and the advertisement content to be displayed or reproduced are duplicated on the screen on which the video content is played while the video content is being played; Doing; And

(c) transmitting the requested content from the client according to the meta file transmitted in step (b);

While the video content is playing on the client, the advertisement content is displayed or reproduced in duplicate on the screen on which the video content is played.

In addition, the step (b),

(b1) searching for advertisement content to be displayed or reproduced in duplicate while on the screen on which the video content is played while the video content is being played;

(b2) generating a meta file in which the stream reproduction order of the video content requested in step (a) and the advertisement content retrieved in step (b1) are designated; And

(b3) preferably, transmitting the meta file generated in step (b2).

In addition, the step (b2) is to generate a web document including information about the meta file,

Step (b3),

(b31) transmitting the web document generated in the step (b2);

(b32) The client according to the web document if the controller module is not installed in the client that provides a function of displaying or playing the advertisement content in duplicate on the screen on which the video content is played while the video content is being played. Sending the controller module in response to a request from the; And

(b33) transmitting the metafile in response to a request from a client according to the web document,

The controller module transmitted in the step (b32) is preferably installed automatically in the client.

In addition, the step (b33) may transmit the advertisement content and the meta file retrieved in the step (b1) in response to a request from the client according to the web document.

In addition, the step (c),

(c1) receiving a video content stream transmission request from a client according to the meta file transmitted in step (b);

(c2) transmitting the video content requested in step (c1); And

(c3) Preferably, during the transmission of video content in the step (c2), transmitting the advertisement content in response to a request from a client.

In accordance with another aspect of the present invention, there is provided an internet broadcasting method comprising: providing an internet broadcasting content through a internet using a stream technique for real-time transmission of multimedia data;

(a) receiving a video content request from a user;

(b) searching for the advertisement content to be displayed or reproduced on the screen on which the video content is reproduced while the video content requested in step (a) is reproduced;

(c) generating a web document including a stream reproduction order of the video content and a meta file to which the advertisement content found in step (b) is designated and information on the meta file;

(d) transmitting the web document generated in step (c);

(e) a client according to the web document if the controller module is not installed in the client that provides a function of displaying or playing the advertisement content in duplicate on the screen on which the video content is played while the video content is playing. Sending the controller module in response to a request from the;

(f) if the controller module is not installed in the client, the controller module transmitted in step (e) is automatically installed in the client;

(g) transmitting the meta file generated in step (c) in response to a request from a client according to the web document;

(h) receiving a video content stream transmission request from a client according to the meta file transmitted in step (g);

(i) transmitting the video content requested in step (h);

(j) during the video content transmission in step (i), transmitting the advertisement content retrieved in step (b) according to a request from the client; And

(k) while the video content is playing on the client, under the control of the controller module, the advertisement content is repeatedly displayed or reproduced on the screen on which the video content is played;

The position where the advertisement content is displayed or played can be changed by the user on the screen where the video content is played.

When the user clicks on the advertisement content, the user accesses the website according to the link information connected to the advertisement content through a separate window.

According to another aspect of the present invention, there is provided an internet broadcasting method comprising: providing an internet broadcasting content through a internet using a stream technique for real-time transmission of multimedia data;

(a) receiving a video content request from a user;

(b) searching for the advertisement content to be displayed or reproduced on the screen on which the video content is reproduced while the video content requested in step (a) is reproduced;

(c) generating a web document including a stream reproduction order of the video content and a meta file to which the advertisement content found in step (b) is designated and information on the meta file;

(d) transmitting the web document generated in step (c);

(e) If a client module is not installed in the client that provides the function of displaying or playing the advertisement content in duplicate on the screen on which the video content is played while the video content is playing, the client requests a request from the client. Transmitting the controller module accordingly;

(f) if the controller module is not installed in the client, the controller module transmitted in step (e) is automatically installed in the client;

(g) transmitting the advertisement content retrieved in step (b) and the meta file generated in step (c) according to a request from the client according to the web document;

(h) receiving a video content stream transmission request from a client according to the meta file transmitted in step (g);

(i) transmitting the video content requested in step (h); And

(j) while the video content is reproduced in a client, the advertisement content is repeatedly displayed or reproduced on a screen on which the video content is reproduced under the control of the controller module;

The position where the advertisement content is displayed or played can be changed by the user on the screen where the video content is played.

When the user clicks on the advertisement content, the user accesses the website according to the link information connected to the advertisement content through a separate window.

In order to solve the other technical problem, the Internet broadcasting method according to an aspect of the present invention, in the Internet broadcasting method for providing video content over the Internet,

(a) receiving a video content request from a user;

(b) the first advertisement content to be combined and reproduced at least one of a predetermined position within the front end, the rear end, or the inside of the video content requested in step (a) and the video content being played while the video content is being played. Searching for second advertisement content to be duplicated or displayed on the screen; And

(c) transmitting the video content requested in step (a) and the first advertisement content and the second advertisement content retrieved in step (b),

In the client, the first advertisement content is combined and played at least one of a predetermined position in front, rear end, or inside of the video content, and the second advertisement content is played while the video content is played. The display is reproduced or reproduced on the screen.

In addition, the step (b) may search for the first advertisement content or the second advertisement content by referring to at least one of personal information of the user, interest information of the user, or history information of the advertisement content transmitted to the user. It is preferable to.

In addition, the step (b) is to search for the appropriate number of the first advertisement content by referring to the playback time of the video content requested in the step (a),

In the step (c), the first advertisement content searched in the step (b) is preferably transmitted in such a manner that it can be combined with the proper position of the video content requested in the step (a).

According to another aspect of the present invention, there is provided an internet broadcasting method comprising: providing an internet broadcasting content using a stream technique for real-time transmission of multimedia data through the internet;

(a) receiving a video content request from a user;

(b) the first advertisement content to be combined and reproduced at least one of a predetermined position within the front end, the rear end, or the inside of the video content requested in step (a) and the video content being played while the video content is being played. Searching for second advertisement content to be duplicated or displayed on the screen;

(c) defining a stream playback order including the video content and the first advertisement content, and generating a meta file to which the second advertisement content is designated;

(d) transmitting the meta file generated in step (c); And

(e) transmitting the requested content from the client according to the meta file transmitted in step (d);

In the client, the first advertisement content is combined and played at least one of a predetermined position in front, rear end, or inside of the video content, and the second advertisement content is played while the video content is played. The display is reproduced or reproduced on the screen.

In addition, the step (c) is to generate a web document including information about the meta file,

In step (d),

(d1) transmitting the web document generated in step (c);

(d2) If the client module is not provided with a controller module that provides a function of displaying or playing the second advertisement content in duplicate on the screen on which the video content is played while the video content is being played, Sending the controller module in response to a request from a client according to the invention; And

(d3) transmitting the metafile in response to a request from a client according to the web document,

The controller module transmitted in the step (d2) is preferably installed automatically in the client.

The step (d3) may transmit the second advertisement content and the meta file retrieved in the step (b) according to a request from the client according to the web document.

In addition, the step (e),

(e1) receiving a stream transmission request of video content or the first advertisement content from a client according to the meta file transmitted in step (d);

(e2) transmitting the video content requested in step (e1) or the first advertisement content; And

(e3) Preferably, during the transmission of the video content in the step (e2), transmitting the second advertisement content in response to a request from the client.

In accordance with another aspect of the present invention, there is provided an internet broadcasting method comprising: providing an internet broadcasting content through a internet using a stream technique for real-time transmission of multimedia data;

(a) receiving a video content request from a user;

(b) the first advertisement content to be combined and reproduced at least one of a predetermined position within the front end, the rear end, or the inside of the video content requested in step (a) and the video content being played while the video content is being played. Searching for second advertisement content to be duplicated or displayed on the screen;

(c) defining a stream reproduction order including the video content and the first advertisement content, and generating a web document including a meta file to which the second advertisement content is designated and information about the meta file;

(d) transmitting the web document generated in step (c);

(e) if the client does not have a controller module installed on the client that provides a function of displaying or playing the second advertisement content in duplicate on the screen on which the video content is played while the video content is playing; Sending the controller module in response to a request from a client according to the invention;

(f) if the controller module is not installed in the client, the controller module transmitted in step (e) is automatically installed in the client;

(g) transmitting the meta file generated in step (c) in response to a request from a client according to the web document;

(h) receiving a stream transmission request of video content or the first advertisement content from a client according to the meta file transmitted in step (g);

(i) transmitting the video content or the first advertisement content requested in step (h);

(j) during the transmission of video content in step (i), transmitting the second advertisement content retrieved in step (b) in response to a request from a client; And

(k) while the video content or the first advertisement content is played on the client, the second advertisement content is displayed or reproduced on the screen on which the video content is reproduced under the control of the controller module. and,

The position at which the second advertisement content is displayed or played may be changed by a user on a screen where the video content is played.

When the user clicks on the second advertisement content, the user connects to a website according to link information connected to the advertisement content through a separate window.

In accordance with another aspect of the present invention, there is provided an internet broadcasting method comprising: providing an internet broadcasting content through a internet using a stream technique for real-time transmission of multimedia data;

(a) receiving a video content request from a user;

(b) the first advertisement content to be combined and reproduced at least one of a predetermined position within the front end, the rear end, or the inside of the video content requested in step (a) and the video content being played while the video content is being played. Searching for second advertisement content to be duplicated or displayed on the screen;

(c) defining a stream reproduction order including the video content and the first advertisement content, and generating a web document including a meta file to which the second advertisement content is designated and information about the meta file;

(d) transmitting the web document generated in step (c);

(e) if the client does not have a controller module installed on the client that provides a function of displaying or playing the second advertisement content in duplicate on the screen on which the video content is played while the video content is playing; Sending the controller module in response to a request from a client according to the invention;

(f) if the controller module is not installed in the client, the controller module transmitted in step (e) is automatically installed in the client;

(g) transmitting the second advertisement content retrieved in step (b) and the meta file generated in step (c) according to a request from a client according to the web document;

(h) receiving a stream transmission request of video content or the first advertisement content from a client according to the meta file transmitted in step (g);

(i) transmitting the video content or the first advertisement content requested in step (h); And

(j) while the video content or the first advertisement content is played on the client, the second advertisement content is duplicated on the screen on which the video content is played or displayed or reproduced under the control of the controller module. and,

The position at which the second advertisement content is displayed or played may be changed by a user on a screen where the video content is played.

When the user clicks on the second advertisement content, the user connects to a website according to link information connected to the advertisement content through a separate window.

In order to solve the other technical problem, the Internet broadcasting system according to an aspect of the present invention, in the Internet broadcasting system for providing video content through the Internet,

A client equipped with a web browser and a media player having a function of playing video content in a stream format; And

A server connected to the client through a communication network and providing a video content in a stream format,

When the server receives a video content request from the user through a web browser on the client, the video content is duplicated on a screen on which the video content is reproduced or reproduced while the video content is played on the client along with the video content. Provide the client with advertising content to be

In the client, the controller module downloaded and automatically installed from the server controls the media player so that the advertisement content is displayed or reproduced on the screen where the video content is reproduced while the video content is played. It is done.

In order to solve the above another technical problem, the Internet broadcasting system according to an aspect of the present invention, in the Internet broadcasting system for providing video content through the Internet,

A client equipped with a web browser and a media player having a function of playing video content in a stream format; And

A server connected to the client through a communication network and providing a video content in a stream format,

When the server receives a video content request from a user through a web browser at the client, the server may be coupled to at least one of a front end, a rear end, or a predetermined position of the video content together with the video content to be played. While the content and the video content are playing, providing the client with the second advertisement content to be displayed or reproduced in duplicate on the screen on which the video content is played;

In the client, a controller module downloaded and automatically installed from the server controls the media player so that the second advertisement content is displayed or reproduced on the screen where the video content is played while the video content is played. It is characterized by.

Hereinafter, with reference to the accompanying drawings will be described in detail a preferred embodiment of the configuration and operation of the present invention. 1 schematically shows an internet broadcasting system according to an embodiment of the present invention.

According to the present invention, in an internet broadcasting system that provides multimedia contents, particularly video contents, using a stream technique over the Internet, an advertisement is duplicated in a portion where the contents on the video display panel are displayed while the user watching the internet broadcasting is viewing the video contents. To display or play back.

Here, the Internet is a term representing a general communication network and is used as a concept including an intranet, which is an internal network of a company or a specific group. In addition, the present invention can be equally applied to the wireless Internet through a mobile communication terminal. However, in the case of the wireless Internet, characteristics of the mobile communication terminal (particularly, display size and allocated bandwidth, etc.) should be considered together. Therefore, a broadcast service through the Internet and a broadcast service through the wireless Internet are generally operated separately. Hereinafter, the term Internet is used as a concept including an intranet and a wireless internet.

Of course, the video content may include audio or text data. Such video content may include all contents provided in existing cable TV broadcasts such as movies, dramas, sports broadcasts, game broadcasts, animations, Go games, news, advertisements, and the like.

In addition, the Internet broadcast according to an embodiment of the present invention preferably uses a stream technology that supports real-time transmission of multimedia data. In the conventional transmission service method of video content (file extension mpeg, etc., hereinafter referred to as non real-time technique), the corresponding content is played after the entire file is downloaded through the Internet. The term file is used to refer to the content). In this case, there is an inconvenience that the user has to wait until the entire file is downloaded, which causes many problems when the file size is large. In addition, such a non-real-time technique has a limitation that it is difficult to apply in the case of relay broadcasting.

Stream technology starts playback when a part of the file is downloaded but not the whole file, and continuously downloads the file during playback. To this end, the client side manages a memory buffer of a predetermined size together. In addition, in the non-real-time technique, the downloaded file is cached to the client computer, but since the stream technology uses a memory buffer, there is no copyright problem due to caching of the downloaded file.

In stream technology, it is common to use a stream meta file. The stream meta file is a file that defines the real-time stream transmission and stream playback order of multimedia content. Using stream metafiles, seamless stream switching is possible even when downloading multiple files.

A stream transmission method using a stream meta file will be briefly described. First, when a user requests content, a meta file including information about the content is first transmitted to the client. When the stream transmission request according to the meta file is received from the client, the actual content is transmitted to the client through the stream technique and reproduced in real time. Of course, the stream transfer request according to the meta file at the client is automatically performed by the stream player, transparently to the user. So far, stream descriptions and meta files have been briefly described. The present invention is preferably based on the stream description, but is not limited to the stream description or meta file.

In the embodiment of the present invention, the "duplicate advertisement" that is dynamically searched and combined is generally an image file in the form of a banner advertisement (hereinafter, the term duplicate advertisement means a duplicate advertisement according to an embodiment of the present invention, Duplicate ads in a static manner are listed separately). Such image files include animated image files (eg, "animated gif" format, etc.). However, depending on the application field, a duplicate advertisement may be provided in the form of a video, and various techniques for achieving the maximum advertisement effect may be used.

In addition, the present invention is not a static form of pre-encoding the duplicate advertisements into the video content, but rather "dynamically" combining, so that when there is a video content request from the user, the duplicate advertisements are dynamically retrieved and duplicated. A stream meta file containing information about the advertisement is dynamically generated. Here, the duplicate advertisement may be searched or selected in two ways.

One method is to search for an appropriate advertisement for each user (hereinafter referred to as one-to-one technique) in consideration of member information (personal information, interest information, transmission history information, etc.) of each user and the type of video content.

The other is to select duplicate advertisements according to a certain rule and timing (hereinafter referred to as rule-based technique), that is, according to the needs of Internet broadcasters or advertising policies. For example, a method of sequentially selecting advertisements using an algorithm such as round-robin is possible. In addition, it may be possible to perform event-based advertising for a certain period of time. In addition, a method of selecting an advertisement in a random form is possible, and the advertisement number may be adjusted according to the importance or cost of the advertisement so that the advertisement is selected. Even in rule-based techniques, the type of video content may be considered together. This is because an advertisement that has nothing to do with the type of content may cause distrust to the user.

The present invention provides a technique for controlling a stream player and extending its function through a plug-in solution such as "Actvie-X Control" in order to provide duplicate advertisements on the content display portion on the video display panel while the actual video content is being displayed. It is preferable to use it (Active-X Control provides automatic download and installation). Of course, the above technique may be implemented using JavaScript or a general programming language, or may be implemented by various other methods (hereinafter, the software for enabling the above technique is referred to as a "controller module"). . In the embodiment of the present invention, the controller module must be installed in the client, and for this purpose, the server needs to download the controller module to the client.

The controller module creates and places a separate container that can display advertisement information (for image ads) or play (for video ads) on the video display panel of the stream player, and place a web document or stream metafile. Read the advertisement information defined in the, and display or play the advertisement, such as the logo of the company or product in the container. In order to allow duplicate advertisements of various advertisement contents, it is preferable that a web browser itself is used as an advertisement container, and a plurality of such advertisement containers may be configured according to the needs of an application field.

In addition, according to an embodiment of the present invention, since the advertisement container located on the video display panel of the stream player can be freely repositioned by the user at any time by using a mouse in the video display panel area, the overlapping advertisement causes You can solve the problem of the main part being hidden. When the user clicks on the advertisement information, a function for accessing a website providing detailed information about the advertisement through a separate window is provided.

The present invention not only provides a simple form (hereinafter, the first embodiment) that duplicately displays or plays advertisements dynamically searched on the video content requested by the user, but also dynamically at appropriate positions in the front, rear, or middle of the video content requested by the user. In addition to combining the searched advertisements (hereinafter referred to as interstitial advertisements), the duplicate advertisements may also be provided (hereinafter, referred to as a second embodiment).

First, the configuration of the Internet broadcasting system according to the embodiment of the present invention will be described first with reference to FIG. 1.

As shown in FIG. 1, an internet broadcasting system according to an exemplary embodiment of the present invention includes clients 110 and 120 and an internet broadcasting server 150 connected to each other through a communication network.

The clients 110 and 120 may be computers 110 connecting to the Internet broadcasting server 150 through the Internet or an intranet, or may be mobile communication terminals (PCS phones, cellular phones, PDAs, etc.) 120 connected through the wireless Internet. Can be. And although not shown in Figure 1, Web TV may also be a client in an embodiment of the present invention. Of course, the user requests content through a computer or a mobile communication terminal and views the content received from the computer or the mobile communication terminal. Hereinafter, the term client may be used interchangeably with the term user. However, as described above, the meta file used in the stream description is transparent to the user (meaning to operate without the user's request).

Clients 110 and 120 according to an embodiment of the present invention should be equipped with a web browser (wireless web browser) and a media player having a function of playing content in a stream format. In addition, by controlling the media player and extending its function, a controller module for supporting duplicate advertisements according to the present invention can be displayed or reproduced on the screen on which video content is played while video content is being played (server It needs to be downloaded from and installed).

The internet broadcasting server 150 is connected to the clients 110 and 120 through a communication network, and provides the user with multimedia content including video content through a stream technique. In addition, in order to provide a duplicate advertisement according to the present invention, the controller module has a function of automatically downloading to the client (110, 120). Of course, one Internet broadcasting server 150 may provide a broadcast service through the Internet / Internet and wireless Internet together, but it is already desirable to build a separate wireless Internet broadcasting server for a wireless Internet through a mobile communication terminal As we have seen.

As shown in FIG. 1, the Internet broadcast server 150 includes three function servers, namely, a database server 152, a web server 154, and a stream server 156. It will be understood by those skilled in the art that each functional server may be configured as a separate computer system, or may exist as functional blocks within one computer system.

The database server 152 manages the member DB and the content DB. The member DB includes personal information such as member ID, password, name, social security number, gender, income level, marital status, and occupation, information about personal interests such as hobbies and interests, and historical information on service use. Managed, this information is used as a material for one-to-one advertising content search suitable for the user in the present invention. Contents DB includes basic information about video content and advertising content (such as content ID, file location, type, storage location, size, and playback time), transmission frequency and history information (when and to whom). Managed. Of course, the member DB and the content DB may be built as an independent DB, may be managed in common in one DB, integrated management of each DB in one database server 152, each DB in a separate database It will be understood by those skilled in the art that the present invention may be managed by a server.

Web server 154 is a front-end that performs a primary interface with clients 110 and 120 over the Internet. That is, the user first accesses the Internet broadcasting server 150 according to the embodiment of the present invention through the web server 152 to perform a user authentication process and a content request. Of course, the web server 154 interacts with the database server 152 during the user authentication process.

The stream server 154 accesses a video content store that stores video content provided by a broadcast service according to an embodiment of the present invention, reads the content, and provides a stream service for the video content to the clients 110 and 120. It performs the function. That is, stream requests according to stream meta files from clients 110 and 120 are processed at stream server 154.

In the first and second embodiments, when the image file is used as the advertisement content for the duplicate advertisement, the advertisement content for the duplicate advertisement is not necessarily provided based on the stream technique, and the video is the advertisement content for the duplicate advertisement. If a file is used, it would be desirable to base the stream technique. In addition, since the advertisement content for the interstitial advertisement in the second embodiment is generally provided as video content, it may be desirable to be served based on the stream technique.

The configuration of the Internet broadcast server 150 described above has been described an example, and it will be understood by those skilled in the art that the specific configuration method can be variously modified.

When the Internet broadcast server 150 receives a request for video content from the user, the Internet broadcasting server 150 provides the user with a duplicate advertisement dynamically searched for the video content requested by the user (first embodiment), or a duplicate searched dynamically with the video content requested by the user. Provide advertisements and interstitial advertisements to the user (second embodiment), and in the client 110, 120, duplicate advertisements are displayed on the screen where the video contents are reproduced while the video contents are reproduced under the control of the controller module. The operation method of the Internet broadcasting system according to the embodiment of the present invention will be described with reference to the accompanying drawings. First, the case of the first embodiment will be described first.

2 is a flowchart conceptually illustrating an internet broadcasting method (first embodiment) according to an embodiment of the present invention.

First, a video content request is received from a user accessing a web server according to an embodiment of the present invention (step 210). As described above, the video content request may be performed through the Internet (including an intranet) or the wireless Internet.

Next, while the video content is being played back, the video content is duplicated on the screen on which the video content is played to search for "dynamically" advertisement content to be displayed or played (step 220). Here, the term "dynamically" is intended to emphasize that the duplicate advertisement content according to the embodiment of the present invention is not pre-encoded in the video content. The duplicate advertisement content may be searched according to the "one-to-one technique" referring to the user's personal information, the user's interest information, or the transmission history information of the advertisement content transmitted to the user. As described above, it may be searched based on the "rule-based technique" according to the selection rule. However, in detail, a method of searching for advertisement content may be various, and those skilled in the art may understand that various parameters for selecting advertisement content may be set. In addition, it has already been described that the type of content requested from the user is considered together.

Next, the video content requested in step 210 and the advertisement content retrieved in step 220 are transmitted to the user (step 230), and the advertisement content in the client is duplicated and displayed on the screen where the video content is played while the video content is played. Or playback. Duplicate playback of the advertising content at the client is performed under the control of the controller module. If the controller module is not installed in the client, the controller module may need to be transmitted in step 230 as well.

In addition to the duplicate advertisement function, the controller module provides a function of changing a position (ie, a container) where the advertisement content is displayed or played by the user on the screen where the video content is played (hereinafter, simply referred to as a position change function). It is preferable. In addition, when the user clicks on the advertisement content, it is preferable to provide a function (hereinafter, simply referred to as a link function) for connecting to a related website according to link information connected to the advertisement content through a separate window.

The basic concept of the first embodiment has been described so far, and then, an example of a specific operation scheme of the first embodiment implemented using the stream technique will be described. 3A to 3C are flowcharts illustrating an internet broadcasting method using a stream technique according to an embodiment of the present invention. Embodiment of the present invention to be described below can be applied to the Internet (including intranet) or the wireless Internet together as in FIG.

First, when a user connected to an internet broadcasting server (preferably a front-end web server) according to an embodiment of the present invention is not a registered member, member registration is induced (step 310, step 312, and step 314). In order to support the "one-to-one technique", the Internet broadcasting service according to the embodiment of the present invention is preferably restricted to be used only by subscribing to a web server. This is because various data input from the user during the registration process are used as parameters for searching for one-to-one advertisements. However, in the case of the "rule-based technique", it is not necessary to provide the Internet broadcasting service only to registered members.

In order to register a user, the user inputs personal information and interests, etc. according to a designated form (step 312). If it is determined that there is no error in the member information input by the user, the member information input in step 312 is stored in the member DB (step 314), and the user is provided with a guide screen indicating that the registration is successful. In some cases, if a time is required in the process of checking member information, a guide screen may be provided to the user.

If the existing member is a user authentication process (step 320). The user authentication process can be performed in a general way of checking the user ID and password.

Next, the user selects the video content that he / she desires and makes a video content request (step 330).

When the web server receives the video content request from the user, the web server generates and transmits a meta file to which the duplicate advertisement content is dynamically searched / combined with the stream playback order of the requested video content in step 330 (step 340). Referring to FIG. 3B, the detailed steps of step 340 will be described in detail. FIG. 3B is a flowchart for explaining the detailed steps of step 340 in FIG. 3A.

First, while the video content is reproduced, the advertisement content for the duplicate advertisement to be displayed or reproduced by being duplicated on the screen where the video content is reproduced is searched (step 341). As described above, the advertisement content may be selected according to the one-to-one technique or the "rule-based" technique, and the type of video content is preferably considered together.

Next, the transmission and playback order of the video content requested in step 330 is defined, and a stream meta file in which the duplicate advertisement is designated is dynamically generated (step 342). In addition, in order to provide an automatic download function of the controller module according to an embodiment of the present invention, a web document (for example, an HTML document) including information on the controller module and information on a dynamically generated stream meta file is generated. It is desirable to create together in step 342. The web document may be assigned to operate a video display panel inside a web browser. In addition, the web document may optionally include information about the advertising content for duplicate advertisements.

6A and 6B show examples of dynamically generated web documents and stream meta files in the embodiment of the present invention (first embodiment). The web document illustrated in FIG. 6A includes information on meta files and information on duplicate advertisements, and shows that automatic download of the controller module is included. In addition, the meta file illustrated in FIG. 6B indicates that duplicate advertisements are designated (which may be designated by URL) and link information is included. In FIG. 6B, "mms: // .." indicates that the media player and the stream server communicate using the mms protocol (the web service uses http).

Next, in step 342, the dynamically generated web document is transmitted (step 343).

Next, if the controller module is not installed in the client, the client automatically requests the download of the controller module according to the web document, and the downloaded controller module is automatically installed in the client (step 344).

Finally, in response to the request from the client according to the web document, the meta file dynamically generated in step 342 is transmitted to the client (step 345). In operation 345, corresponding advertisement content may be selectively transmitted according to advertisement content information selectively included in the web document.

So far, the described steps 342 to 345 assume a case based on a plug-in solution such as Active-X Control, and when providing a controller module in another manner, a web document generation and transmission process may be unnecessary, and step 344 It will be understood by those skilled in the art that the process of may be performed as an independent process rather than a process of requesting video content. Subsequently, the following process in FIG. 3A will be described.

In step 345, when the client receives the meta file, a stream transmission of video content according to the meta file is performed (step 350). In addition, transmission of duplicate advertisement content may be selectively performed. That is, the advertisement content for the actual duplicate advertisement may be transmitted according to a web document or a meta file. However, even when transmitted according to the web document, the meta file must indicate that the advertisement content uses the one specified in the web document. In the client, the duplicated advertisement content is duplicated to be displayed or reproduced on the screen on which the video content is played while the video content is played under the control of the controller module. Referring to 3c, the detailed step 350 is described in detail. Explain. FIG. 3C is a flowchart for explaining the detailed steps of step 350 in FIG. 3A.

First, an Internet broadcast server (specifically, a stream server) receives a stream transmission request for video content defined in a meta file from a client (step 351).

Next, the Internet broadcasting server reads the video content requested from the client from the content repository and transmits the video content to the client in real time using a stream technique (step 352), and the transmitted video content is played back in real time after a certain buffering time at the client. Will be.

After the client requests the video content (during transmission of the video content), the client may selectively request the advertisement content for the duplicate advertisement, and in this case, the Internet broadcasting server transmits the corresponding advertisement content. In some cases, the request for advertisement content may be requested first, and then a stream transmission request for video content may be performed.

However, the metafile may be specified to use what is set in the web document as duplicate advertisement content, in which case no separate advertisement content request occurs (since the advertisement content sent in step 345 is used for duplicate advertisement). You may not. In addition, the meta file according to an embodiment of the present invention may be designated as a selection not to perform duplicate advertisements, or may be specified as a selection for performing duplicate advertisements with advertisement content unique to the controller module. Even if the option is specified, a separate advertisement content request does not occur.

The advertisement content for the duplicate advertisement transmitted through the processes is displayed or reproduced on the screen on which the video content is reproduced while the video content is reproduced on the client under the control of the controller module. The desirability of providing a change function and / or a link function has already been described. 6C shows an example of an operation screen of the embodiment of the present invention.

Next, transmission history information on which video content or advertisement content is transmitted to which member is stored (step 353). The transmission history information stored in step 353 may be used as data for advertisement search in the next access of the member. In FIG. 3C, step 353 is shown after step 352. However, depending on the transmission history information management policy, step 353 may be executed before step 352.

When the transmission of one content is completed, the client continuously requests the next content according to the meta file (step 354), which is repeated until the transmission of all the contents included in the meta file is completed. However, steps 351 to 354 may be suspended if a separate request is received from the user. For example, while a specific content is being played on the client, a new content request may be generated from the user. In this case, the transmission of the ongoing content is stopped, and the steps 330 to 350 of FIG. 3A are performed for the new content. This is done. Subsequently, the following process in FIG. 3C will be described.

In a state in which the stream transmission started by the user requesting specific content is completed in step 330, the user may request new content again, in which case, the process of step 330 or less is repeated (step 360).

The operation of the first embodiment has been described so far, and a second embodiment that simultaneously supports interstitial and duplicate advertisements will be described. 4 is a flowchart conceptually illustrating an internet broadcasting method according to the second embodiment.

First, a video content request is received from a user accessing a web server according to an embodiment of the present invention (step 410). As described above, the video content request may be performed through the Internet (including an intranet) or the wireless Internet.

Next, the interstitial advertisement content to be combined with the front end, the rear end, or the proper position of the video content requested in step 410 and the duplicate advertisement to be duplicated or displayed on the screen where the video content is played while the video content is played Dynamically retrieve the content (step 420). Here, the meaning of the term “dynamically” indicates that the interstitial and / or duplicated advertisement content according to the embodiment of the present invention is not pre-encoded and included in the video content. Ad content for interstitial and / or duplicate ads may be searched according to the "one-to-one technique" or may be searched based on the "rule-based technique". In addition, it has already been described that the type of content requested from the user is referred to together.

However, interstitial advertising is a video content such as video, duplicate advertising is a difference in the aspect that the general image file. In the case of interstitial advertising content, it may be desirable to search for an appropriate number of advertising contents with reference to the playing time of the video contents requested by the user in step 410. In addition, when the interstitial advertisement is provided in the form of an intermediate advertisement inside the video content, duplicate advertisement contents to be duplicated in each of the video contents separated by the interstitial advertisement may be different. In this case, the corresponding number of duplicate advertisement contents will have to be searched. Depending on the application, duplicate advertisement content may be provided over the interstitial content.

Next, the video content requested in step 410 and the interstitial advertisement content and the duplicated advertisement content retrieved in step 420 are transmitted to the user (step 430), and the interstitial advertisement content in the client is placed at an appropriate position in front of, behind, or inside the video content. The duplicate advertisement content is reproduced in combination with the back and the like, and the duplicate advertisement content is displayed or reproduced on the screen where the video content is reproduced while the video content is reproduced.

In order to combine the video content requested in step 410 with the interstitial advertisement content, it is first necessary to determine a position to insert an advertisement in the video content, and to specify the advertisement content to be inserted at each position. In general, a front end ad or a post end ad of a video content will be utilized. In the case where the playing time of the video content is long, the intermediate advertisement may be performed at a predetermined position inside the video content, and the position may be selected in consideration of the playing time and story development.

The duplicate advertisement content is displayed or played under the control of the controller module in the client. If the controller module is not installed in the client, the controller module may also need to be transmitted in step 430. It has already been seen that the controller module preferably provides a position change function and / or a link function.

The basic concept of the second embodiment has been described so far, and then, an example of a specific operation scheme of the second embodiment implemented using the stream technique will be described. 5A to 5C are flowcharts illustrating an internet broadcasting method using a stream scheme according to the second embodiment.

First, when the user accessing the Internet broadcasting server according to the embodiment of the present invention is not a registered member, member registration is induced (steps 510, 512, and 514), and in the case of an existing member, a user authentication process is performed ( Step 320) is the same as in the first embodiment.

Next, the user selects the video content that he / she desires and makes a video content request (step 530).

When the web server receives the video content request from the user, the web server defines a stream playback order of the interstitial advertisement content that is dynamically searched / combined with the video content requested in step 530, and the meta-specified duplicate advertisement content that is also dynamically searched / combined is specified. A file is generated and sent to the user (step 540). Referring to FIG. 5B, the detailed steps of step 540 will be described in detail. FIG. 5B is a flowchart for explaining the detailed steps of step 540 in FIG. 5A.

First, the advertisement content for an interstitial advertisement to be played in conjunction with the front end, the rear end, or an appropriate position of the video content requested in step 530, and the video content is duplicated on the screen where the video content is played while the video content is being played or displayed. The advertisement content for the duplicate advertisement to be searched is searched (step 541).

The advertisement contents of interstitial and / or duplicate advertisements may be selected according to a one-to-one technique or a "rule-based" technique, and it has been previously described that the types of video contents are considered together. In addition, the interstitial advertisement is a video content such as a video, and the duplicate advertisement is an image file. In the case of the interstitial advertisement content, an appropriate number of advertisement contents are searched for by referring to the playing time of the video content requested by the user in step 530. It is also preferred as already discussed. As described above, depending on the application field, duplicate advertisement content may be provided on the interstitial advertisement content.

Next, the transmission and playback order of the video content requested in step 530 and the interstitial content searched for in step 541 are specified, and a stream meta file in which duplicate advertisements are designated is dynamically generated (step 542). In order to provide an automatic download function of the controller module according to an embodiment of the present invention, it is preferable to generate a web document including information on the controller module and information on the dynamically generated stream meta file in step 542. As described above, the web document may be designated such that the video display panel operates within the web browser, and optionally, may include information about advertisement content for duplicate advertisements.

7A and 7B show examples of web documents and stream meta files that are dynamically generated in the second embodiment. Similar to FIG. 6A, the web document illustrated in FIG. 7A includes information about meta files and information about duplicate advertisements, and includes information about automatic download of the controller module. In the meta file illustrated in FIG. 7B, three contents, that is, the first half of the video content, the interstitial content, and the second half of the video content are illustrated, duplicate advertisements in the video content are designated (it may be designated by a URL), Link information is also included. However, it can be seen that the duplicate advertisement in the interstitial advertisement is specified to display or not to play.

Next, in step 542, the dynamically generated web document is transmitted (step 543), so that the automatic installation of the controller module (step 544) and the transfer of the meta file occur (step 545). similar. In addition, in step 545, corresponding advertisement content may be selectively transmitted according to advertisement content information selectively included in the web document, as in the first embodiment. Subsequently, the following process in FIG. 5A will be described.

In step 545, when the client receives the meta file, a stream transmission of video content or interstitial advertisement content according to the meta file is performed (step 550). In addition, it is similar to that in the first embodiment that the transmission of the duplicate advertisement content may be performed selectively. However, in the second embodiment, transmission of advertisement content for duplicate advertisement in interstitial advertisement may occur in some cases. Subsequently, the detailed steps of step 550 will be described in detail with reference to FIG. 5C. 5C is a flowchart for explaining the detailed steps of step 550 in FIG. 5A.

First, the Internet broadcast server receives a stream transmission request for video content or interstitial content from a client (step 551).

Next, the Internet broadcasting server reads the video content or interstitial content requested from the client from the content repository, and transmits the content to the client in real time using a stream technique (step 552). It will be played in real time. As described above, the client may selectively request the advertisement content for the duplicate advertisement after the video content request. As described above, the request for the advertisement content may be performed first, and then a stream transmission request may be performed for the video content, and transmission of the duplicate advertisement may not occur after step 552 according to various options. However, in the second embodiment, transmission of duplicate advertisement content to be displayed or played on the interstitial advertisement content may occur.

The interstitial advertisements transmitted through the above processes are reproduced in combination with the video contents according to the definition of the meta file, and the duplicate advertisement contents are reproduced while the video contents are reproduced in the client under the control of the controller module. As already described above, it is preferable that the screen is duplicated or displayed or reproduced on the screen, and the controller module provides a position change function and / or a link function.

The process of storing the transmission history information next (step 353) and the request of the next content (step 354) are similar to those in the first embodiment. Subsequently, the following process in FIG. 5C will be described.

In a state in which the stream transmission started by the user requesting specific content is completed in step 530, the user may request new content again, in which case, the process of step 530 or less is repeated (step 560).

So far, the present invention has been described with reference to the preferred embodiment (s). Those skilled in the art will appreciate that the present invention can be implemented in a modified form without departing from the essential features of the present invention. Therefore, the disclosed embodiments should be considered in descriptive sense only and not for purposes of limitation. The scope of the present invention is shown in the claims rather than the foregoing description, and all differences within the scope will be construed as being included in the present invention.

According to the present invention, when Internet users select video content that they want to watch, advertisement information dynamically searched / combined is overlaid on the video display panel area where the video content is displayed. As you can increase your concentration, you can maximize your advertising effectiveness. In addition, it is possible to further enhance the advertising effect by combining the ad dynamically searched to the appropriate position of the front, rear or middle of the video content requested by the user, and at the same time providing the duplicate advertisement.

In addition, by dynamically searching / combining advertisement contents for duplicate advertisements, it is possible to economically and effectively carry out one-to-one advertisements or policy advertisements of Internet broadcasters according to user characteristics. In addition, since the user can freely change the position of the duplicate advertisement at any time by using the mouse, it is possible to solve the problem that the main portion of the video content is hidden due to the duplicate advertisement. In addition, when the user clicks on the advertisement information, a function is provided to access a website that provides detailed information about the advertisement through a separate window.

Claims (40)

In the Internet broadcasting method for providing video content through the Internet, (a) receiving a video content request from a user; (b) searching for advertisement content to be displayed or reproduced in duplicate while on the screen on which the video content is played while the video content is being played; And (c) transmitting the video content requested in step (a) and the advertisement content retrieved in step (b), While the video content is playing on the client, the advertisement content is displayed or reproduced in duplicate on the screen on which the video content is played. The method of claim 1, In the step (b), the advertisement content is searched according to a predetermined advertisement content selection rule. The method of claim 1, In step (b), the advertisement content is searched for by referring to at least one of personal information of the user, interest information of the user, and history information of the advertisement content transmitted to the user. The method of claim 3, wherein step (b) comprises: And searching for the advertisement content by referring to the type of video content requested in step (a). The method of claim 1, The position at which the advertisement content is displayed or played can be changed by the user on the screen where the video content is played. The method of claim 1, And when the user clicks on the advertisement content, the user accesses a website according to link information connected to the advertisement content through a separate window. The method of claim 1, wherein step (c) comprises: and (c1) transmitting a controller module which provides a function of displaying or playing the advertisement content in duplicate on a screen on which the video content is played while the video content is being played. The method of claim 1, The Internet includes a wireless Internet via a mobile communication terminal. In the Internet broadcasting method for providing video content through the Internet, (a) receiving a video content request from a user; (b) the first advertisement content to be combined and reproduced at least one of a predetermined position within the front end, the rear end, or the inside of the video content requested in step (a) and the video content being played while the video content is being played. Searching for second advertisement content to be duplicated or displayed on the screen; And (c) transmitting the video content requested in step (a) and the first advertisement content and the second advertisement content retrieved in step (b), In the client, the first advertisement content is combined and played at least one of a predetermined position in front, rear end, or inside of the video content, and the second advertisement content is played while the video content is played. Internet broadcasting method characterized in that the duplicated on the screen to be displayed or reproduced. The method of claim 9, In the step (b), the first advertisement content or the second advertisement content is searched for by referring to at least one of personal information of the user, interest information of the user, and history information of advertisement content transmitted to the user. Internet broadcasting method characterized in that. The method of claim 9, In step (b), a suitable number of pieces of the first advertisement content are searched for by referring to the playing time of the video content requested in step (a). In the step (c), the first advertisement content retrieved in the step (b) is transmitted so that it can be combined and played in the proper position of the video content requested in the step (a). The method of claim 9, The position at which the second advertisement content is displayed or played may be changed by a user on a screen where the video content is played. And when the user clicks on the second advertisement content, the user accesses a website according to link information associated with the second advertisement content through a separate window. The method of claim 9, wherein step (c) comprises: (c1) transmitting the controller module providing a function of displaying or playing the second advertisement content in duplicate on a screen on which the video content is played while the video content is being played. Way. The method of claim 9, The Internet includes a wireless Internet via a mobile communication terminal. An internet broadcasting method for providing video content through the internet using a stream technique for real-time transmission of multimedia data. (a) receiving a video content request from a user; (b) generating and transmitting a meta file in which the stream reproduction order of the video content requested in step (a) and the advertisement content to be displayed or reproduced are duplicated on the screen on which the video content is played while the video content is being played; Doing; And (c) transmitting the requested content from the client according to the meta file transmitted in step (b); While the video content is playing on the client, the advertisement content is displayed or reproduced in duplicate on the screen on which the video content is played. The method of claim 15, wherein step (b) comprises: (b1) searching for advertisement content to be displayed or reproduced in duplicate while on the screen on which the video content is played while the video content is being played; (b2) generating a meta file in which the stream reproduction order of the video content requested in step (a) and the advertisement content retrieved in step (b1) are designated; And (b3) transmitting the meta file generated in the step (b2). The method of claim 16, In step (b1), the advertisement content may be searched according to a predetermined advertisement content selection rule, or may be referred to at least one of personal information of the user, interest information of the user, or history information of the advertisement content transmitted to the user. Internet broadcasting method for searching the advertising content. The method of claim 16, In step (b2), the web document including the information about the meta file is generated together. Step (b3), (b31) transmitting the web document generated in the step (b2); (b32) The client according to the web document if the controller module is not installed in the client that provides a function of displaying or playing the advertisement content in duplicate on the screen on which the video content is played while the video content is being played. Sending the controller module in response to a request from the; And (b33) transmitting the metafile in response to a request from a client according to the web document, The controller module transmitted in the step (b32) is automatically installed on the client, characterized in that the Internet broadcasting method. The method of claim 18, In the step (b33), the advertisement content and the meta file retrieved in the step (b1) are transmitted in response to a request from the client according to the web document. The method of claim 15, wherein step (c) is (c1) receiving a video content stream transmission request from a client according to the meta file transmitted in step (b); (c2) transmitting the video content requested in step (c1); And (c3) during the transmission of video content in the step (c2), transmitting the advertisement content according to a request from a client. The method of claim 15, The position where the advertisement content is displayed or played can be changed by the user on the screen where the video content is played. And when the user clicks on the advertisement content, the user accesses a website according to link information connected to the advertisement content through a separate window. The method of claim 15, The Internet includes a wireless Internet via a mobile communication terminal. An internet broadcasting method for providing video content through the internet using a stream technique for real-time transmission of multimedia data. (a) receiving a video content request from a user; (b) searching for the advertisement content to be displayed or reproduced on the screen on which the video content is reproduced while the video content requested in step (a) is reproduced; (c) generating a web document including a stream reproduction order of the video content and a meta file to which the advertisement content found in step (b) is designated and information on the meta file; (d) transmitting the web document generated in step (c); (e) a client according to the web document if the controller module is not installed in the client that provides a function of displaying or playing the advertisement content in duplicate on the screen on which the video content is played while the video content is playing. Sending the controller module in response to a request from the; (f) if the controller module is not installed in the client, the controller module transmitted in step (e) is automatically installed in the client; (g) transmitting the meta file generated in step (c) in response to a request from a client according to the web document; (h) receiving a video content stream transmission request from a client according to the meta file transmitted in step (g); (i) transmitting the video content requested in step (h); (j) during the video content transmission in step (i), transmitting the advertisement content retrieved in step (b) according to a request from the client; And (k) while the video content is playing on the client, under the control of the controller module, the advertisement content is repeatedly displayed or reproduced on the screen on which the video content is played; The position where the advertisement content is displayed or played can be changed by the user on the screen where the video content is played. And when the user clicks on the advertisement content, the user accesses a website according to link information connected to the advertisement content through a separate window. An internet broadcasting method for providing video content through the internet using a stream technique for real-time transmission of multimedia data. (a) receiving a video content request from a user; (b) searching for the advertisement content to be displayed or reproduced on the screen on which the video content is reproduced while the video content requested in step (a) is reproduced; (c) generating a web document including a stream reproduction order of the video content and a meta file to which the advertisement content found in step (b) is designated and information on the meta file; (d) transmitting the web document generated in step (c); (e) If a client module is not installed in the client that provides the function of displaying or playing the advertisement content in duplicate on the screen on which the video content is played while the video content is playing, the client requests a request from the client. Transmitting the controller module accordingly; (f) if the controller module is not installed in the client, the controller module transmitted in step (e) is automatically installed in the client; (g) transmitting the advertisement content retrieved in step (b) and the meta file generated in step (c) according to a request from the client according to the web document; (h) receiving a video content stream transmission request from a client according to the meta file transmitted in step (g); (i) transmitting the video content requested in step (h); And (j) while the video content is reproduced in a client, the advertisement content is repeatedly displayed or reproduced on a screen on which the video content is reproduced under the control of the controller module; The position where the advertisement content is displayed or played can be changed by the user on the screen where the video content is played. And when the user clicks on the advertisement content, the user accesses a website according to link information connected to the advertisement content through a separate window. An internet broadcasting method for providing video content through the internet using a stream technique for real-time transmission of multimedia data. (a) receiving a video content request from a user; (b) the first advertisement content to be combined and reproduced at least one of a predetermined position within the front end, the rear end, or the inside of the video content requested in step (a) and the video content being played while the video content is being played. Searching for second advertisement content to be duplicated or displayed on the screen; (c) defining a stream playback order including the video content and the first advertisement content, and generating a meta file to which the second advertisement content is designated; (d) transmitting the meta file generated in step (c); And (e) transmitting the requested content from the client according to the meta file transmitted in step (d); In the client, the first advertisement content is combined and played at least one of a predetermined position in front, rear end, or inside of the video content, and the second advertisement content is played while the video content is played. Internet broadcasting method characterized in that the duplicated on the screen to be displayed or reproduced. The method of claim 25, In the step (b), the first advertisement content or the second advertisement content is searched for by referring to at least one of personal information of the user, interest information of the user, and history information of advertisement content transmitted to the user. Internet broadcasting method characterized in that. The method of claim 25, In step (b), a suitable number of pieces of the first advertisement content are searched for by referring to the playing time of the video content requested in step (a). In the step (c), the internet broadcasting is generated such that the first advertisement content retrieved in the step (b) is combined and reproduced at an appropriate position of the video content requested in the step (a). Way. The method of claim 25, Step (c) is to generate a web document containing information about the meta file, In step (d), (d1) transmitting the web document generated in step (c); (d2) If the client module is not provided with a controller module that provides a function of displaying or playing the second advertisement content in duplicate on the screen on which the video content is played while the video content is being played, Sending the controller module in response to a request from a client according to the invention; And (d3) transmitting the metafile in response to a request from a client according to the web document, The controller module transmitted in the step (d2) is automatically installed in the client, characterized in that the Internet broadcasting method. The method of claim 28, In the step (d3), the second advertisement content and the meta file retrieved in the step (b) are transmitted in response to a request from the client according to the web document. The method of claim 25, wherein step (e) (e1) receiving a stream transmission request of video content or the first advertisement content from a client according to the meta file transmitted in step (d); (e2) transmitting the video content requested in step (e1) or the first advertisement content; And (e3) transmitting the second advertisement content according to a request from a client during the transmission of the video content in the step (e2). The method of claim 25, The Internet includes a wireless Internet via a mobile communication terminal. An internet broadcasting method for providing video content through the internet using a stream technique for real-time transmission of multimedia data. (a) receiving a video content request from a user; (b) the first advertisement content to be combined and reproduced at least one of a predetermined position within the front end, the rear end, or the inside of the video content requested in step (a) and the video content being played while the video content is being played. Searching for second advertisement content to be duplicated or displayed on the screen; (c) defining a stream reproduction order including the video content and the first advertisement content, and generating a web document including a meta file to which the second advertisement content is designated and information about the meta file; (d) transmitting the web document generated in step (c); (e) if the client does not have a controller module installed on the client that provides a function of displaying or playing the second advertisement content in duplicate on the screen on which the video content is played while the video content is playing; Sending the controller module in response to a request from a client according to the invention; (f) if the controller module is not installed in the client, the controller module transmitted in step (e) is automatically installed in the client; (g) transmitting the meta file generated in step (c) in response to a request from a client according to the web document; (h) receiving a stream transmission request of video content or the first advertisement content from a client according to the meta file transmitted in step (g); (i) transmitting the video content or the first advertisement content requested in step (h); (j) during the transmission of video content in step (i), transmitting the second advertisement content retrieved in step (b) in response to a request from a client; And (k) while the video content or the first advertisement content is played on the client, the second advertisement content is displayed or reproduced on the screen on which the video content is reproduced under the control of the controller module. and, The position at which the second advertisement content is displayed or played may be changed by a user on a screen where the video content is played. And when the user clicks on the second advertisement content, the user accesses a website according to link information connected to the advertisement content through a separate window. An internet broadcasting method for providing video content through the internet using a stream technique for real-time transmission of multimedia data. (a) receiving a video content request from a user; (b) the first advertisement content to be combined and reproduced at least one of a predetermined position within the front end, the rear end, or the inside of the video content requested in step (a) and the video content being played while the video content is being played. Searching for second advertisement content to be duplicated or displayed on the screen; (c) defining a stream reproduction order including the video content and the first advertisement content, and generating a web document including a meta file to which the second advertisement content is designated and information about the meta file; (d) transmitting the web document generated in step (c); (e) if the client does not have a controller module installed on the client that provides a function of displaying or playing the second advertisement content in duplicate on the screen on which the video content is played while the video content is playing; Sending the controller module in response to a request from a client according to the invention; (f) if the controller module is not installed in the client, the controller module transmitted in step (e) is automatically installed in the client; (g) transmitting the second advertisement content retrieved in step (b) and the meta file generated in step (c) according to a request from a client according to the web document; (h) receiving a stream transmission request of video content or the first advertisement content from a client according to the meta file transmitted in step (g); (i) transmitting the video content or the first advertisement content requested in step (h); And (j) while the video content or the first advertisement content is played on the client, the second advertisement content is duplicated on the screen on which the video content is played or displayed or reproduced under the control of the controller module. and, The position at which the second advertisement content is displayed or played may be changed by a user on a screen where the video content is played. And when the user clicks on the second advertisement content, the user accesses a website according to link information connected to the advertisement content through a separate window. In the Internet broadcasting system for providing video content through the Internet, A client equipped with a web browser and a media player having a function of playing video content in a stream format; And A server connected to the client through a communication network and providing a video content in a stream format, When the server receives a video content request from the user through a web browser on the client, the video content is duplicated on a screen on which the video content is reproduced or reproduced while the video content is played on the client along with the video content. Provide the client with advertising content to be In the client, the controller module downloaded and automatically installed from the server controls the media player so that the advertisement content is displayed or reproduced on the screen where the video content is reproduced while the video content is played. Internet broadcasting system. The method of claim 34, wherein When the server receives a video content request from the user, Search for the advertisement content according to a predetermined advertisement content selection rule, or search for the advertisement content by referring to at least one of personal information of the user, interest information of the user, or history information of the advertisement content transmitted to the user. Internet broadcasting system, characterized in that provided to the client. The method of claim 34, wherein When the server receives a video content request from the user, Generate a web document including a stream reproduction order of the video content, a meta file to which the advertisement content is designated, and information on the meta file, and transmit the generated web document to the client; Transmit the metafile to the client according to a request from the client according to the web document, And providing the video content or the advertisement content in response to a request from a client according to the meta file. The method of claim 34, wherein When the server receives a video content request from the user, Generate a web document including a stream reproduction order of the video content, a meta file to which the advertisement content is designated, and information on the meta file, and transmit the generated web document to the client; Transmit the meta file and the advertisement content to the client according to a request from the client according to the web document, And providing the video content to the client according to a request from the client according to the meta file. In the Internet broadcasting system for providing video content through the Internet, A client equipped with a web browser and a media player having a function of playing video content in a stream format; And A server connected to the client through a communication network and providing a video content in a stream format, When the server receives a video content request from a user through a web browser at the client, the server may be coupled to at least one of a front end, a rear end, or a predetermined position of the video content together with the video content to be played. While the content and the video content are playing, providing the client with the second advertisement content to be displayed or reproduced in duplicate on the screen on which the video content is played; In the client, a controller module downloaded and automatically installed from the server controls the media player so that the second advertisement content is displayed or reproduced on the screen where the video content is played while the video content is played. Internet broadcasting system characterized in that. The method of claim 38, When the server receives a video content request from the user, Generating and transmitting a web document including a stream reproduction order of the video content and the first advertisement content, a meta file to which the second advertisement content is designated, and information on the meta file, Transmit the metafile to the client according to a request from the client according to the web document, And providing the video content, the first advertisement content, or the second advertisement content in response to a request from a client according to the meta file. The method of claim 38, When the server receives a video content request from the user, Generating and transmitting a web document including a stream reproduction order of the video content and the first advertisement content, a meta file to which the second advertisement content is designated, and information on the meta file, Transmit the metafile and the second advertisement content to the client according to a request from the client according to the web document, And providing the video content or the first advertisement content to the client according to a request from the client according to the meta file.