KR20010074095A - A method of providing and managing an advertisement service on the Internet, and an advertisement service providing and management system on the Internet for implementing the method. - Google Patents

Abstract

PURPOSE: A method for providing and managing an advertisement service on the Internet and a system for providing and managing an advertisement service on the Internet are provided to offer a target advertisement to a user being connected to a specific web site and offer user's log-on file information to an advertiser. CONSTITUTION: An Internet user connects to a specific web site using a user computer(S10). The Internet user is identified for a membership(S20). If the Internet user is a member of the specific web site, an advertisement adapted to the user's registered information is transmitted(S30). If the Internet user is a member of the specific web site, an advertisement is transmitted based on previous web site connection information(S40). If the Internet user moves to other web site and discontinues the Internet search, log-on file information recorded in the specific web site is collected(S50). The transmitted advertisement is stored in a database based on the information being recorded in the collected log-on file(S60). An analysis report with respect to the advertisement stored in a database is prepared(S70). The prepared report is transmitted to an advertiser(S80).

Description

A method of providing and managing an advertisement service on the Internet, and a system for providing and managing an advertisement service on the Internet for implementing the method {omitted}

The present invention relates to a method and a providing / management system for providing and managing an advertisement service on the Internet, and more particularly, provides a website visitor with a target advertisement suitable for his or her tendency, and provides an advertiser with various analysis reports on the provided advertisement. The present invention relates to a method of providing / managing an advertisement service and providing / managing system on the Internet that can satisfy both a visitor and an advertiser by creating and providing.

At present, the Internet through the network is growing exponentially due to the exponentially increasing number of users, and the possibility of future development is also very high. Therefore, the advertising market via the Internet, which can grow into a huge demand market, is also expanding.

Currently, various advertisements such as banner advertisements, video advertisements, child window advertisements, and mail advertisements are used for advertisements through the Internet. Also, in addition to the method of providing uniform advertisements according to predetermined rules, the age of the visitor, Various target advertisement techniques are used to select and provide the most appropriate advertisement in consideration of gender, region, and propensity.

However, the advertisement through the Internet has a weak function of notifying the advertiser and the advertising agency how much the advertisement effect is actually despite various forms for attracting the visitor's attention. As a result, many advertisers and agencies that provide advertisements on Internet websites have difficulty in determining exactly how much advertising effectiveness is provided. As a result, many Internet websites based on advertising revenues Accurate costing for expansion was difficult.

The present invention is to solve the problems of the conventional method of providing the Internet advertisement service as described above, the object of the present invention is to provide the optimum target advertisement to the Internet user accessing a specific website and at the same time After the Internet user has stopped browsing the Internet or moved to another website, the logged-on user can collect information about the logon files recorded on the specific website, and the advertisements provided on the basis of the collected logon file information Advertise on the Internet, which can be provided as a report to advertisers by making DB by star, for example, period, age, region, and time zone, so that both users and advertisers can conveniently provide information and make money. It is to provide a way to provide and manage services.

Another object of the present invention is to provide an advertisement service providing and management system on the Internet that can implement the above method.

1 is a flowchart illustrating an embodiment of a method for providing and managing an advertisement service on the Internet according to the present invention.

2 is a schematic diagram of an advertisement service providing and management system on the Internet according to the present invention.

3 is an embodiment of various analysis reports provided to the advertiser by the present invention,

Figure 3a is the analysis report execution screen for the entire advertisement

Figure 3b is the analysis report for each of the analysis report for the entire advertisement of 3a

3c is an analysis report by advertisement type

3d is an analysis report by advertisement size

3E is an analysis report by date.

3f is an analysis report for each page.

Hereinafter, with reference to the accompanying drawings showing an embodiment of the present invention will be described in detail the configuration and operation of the present invention.

1 is a conceptual diagram illustrating an embodiment of a method of providing and managing an advertisement service on the Internet according to the present invention.

The method of providing and managing the advertisement service provided by the present invention is characterized by consisting of the following steps.

An internet user accessing a specific website using a user computer (S10);

Determining whether the Internet user is a member of the specific website (S20);

If the Internet user is a member of the specific website, recognizing registered user register information and transmitting an advertisement suitable for the registered user register information (S30);

If the Internet user is not a member of the specific website, the contents of the specific website to be accessed, the IP of the connected user, the user's previous website access information using cookie information, etc. are recognized. Transmitting an advertisement according to a preset rule (S40);

Collecting information of a logon file recorded on the specific website of the Internet user when the Internet user moves to another website or stops searching the Internet (S50);

Database (S60) the advertisement sent based on the information recorded in the collected logon file;

Creating an analysis report for the databased advertisement (S70);

Transmitting the created analysis report to an advertiser and an advertising agency (S80);

Characterized in that consists of.

The step (S10) of the Internet user accessing a specific website using a user computer may include a web using a computer on which an Internet access program is installed so that a user who wants to use the Internet may use a personal PC, an office PC, and the Internet. It is a step of running a browser and accessing a specific website on which the advertisement service of the present invention is provided. As a means for the user to access a specific website, not only a computer but also a WAP phone, a wireless Internet phone, a PDA, a web TV, and various wireless information communication terminals may be used.

The step of determining whether the Internet user is a member of the specific website (S20) is a step of determining whether the Internet user who recognizes the connection in the web server is a member of the specific website. A method of determining by inputting an ID and password of an accessor may be used. In this case, the Internet user must register the name, address, age, interest, ID and password in advance in the member registration column of the specific website before accessing the specific website. Of course, in addition to the member judgment through the ID and password, it is possible to determine the presence or absence of the member through the accessor's IP by presetting a specific visitor IP as the member IP.

When the Internet user is a member of the specific website, the step (S30) of recognizing registered user register information and sending out an advertisement suitable for the registered user register information may determine or specify the ID and password as described above. If it is determined that the visitor is a member through the IP judgment, the step of selecting an advertisement based on the member registration information created when the visitor is registered as a member and displaying the advertisement on the specific web page. The member registration information is information such as a member's name, age, address (region), interests, and the like. Advertisements provided by advertisers are stored in a DB, and these advertisements are selected and provided to the specific member by selecting the most suitable advertisement for the member registration information. For example, women interested in fashion in their twenties may be selected for fashion information ads, clothing sales advertisements, etc. If a teenager is interested in music, music sales ads, performance information ads, etc. may be selected. In addition, the provided advertisement may be provided with a banner advertisement, a video advertisement, a protruding advertisement.

If the Internet user is not a member of the specific website, the contents of the specific website to be accessed, the IP of the connected user, the user's previous website access information using cookie information, etc. are recognized. By providing an advertisement according to a predetermined rule (S40), if the visitor is not a member, rather than providing an advertisement at random, the content of the specific website, IP or cookie information of the specific website provided with the advertisement service according to the present invention It is a step of providing the optimum advertisement by analyzing the propensity of the accessor using the.

The specific website may have various site characteristics such as a car, fast food, and clothing. The advertisement service according to the present invention may be provided by selecting an advertisement most suitable for the characteristics of the specific website. For example, when the specific website is an automobile site, advertisements related to car repair, sale, racing, etc. may be provided, and when the specific website is an clothing site, advertisements related to clothing sale, fashion information, etc. may be provided. Can be.

In addition, the advertisement service according to the present invention can be provided by analyzing the accessor's IP. This can be effectively used in the case of a general home PC or an office PC having a fixed user. After analyzing the visitor's previous Internet search site through the visitor's IP, if the visitor's IP is related to a programmer working in a computer-related company, he can provide advertisements related to the computer. As it is determined that the Internet is mainly searched during the day, advertisements related to home appliances or hobbies may be provided.

In addition, the advertisement service according to the present invention may be provided by analyzing the cookie information of the accessor. Cookie is a technique that stores the user's specific information supported by the HTTP protocol. When a visitor accesses a specific site, the access information of the site remains on the web server and the user's PC for a certain period of time. By analyzing the cookie information of the visitor, it is possible to provide the most interesting class of advertisements to the visitor in the same manner as the advertisement provided by the IP analysis as described above. Similarly, it can be effectively used for internet access through a home PC or an office PC with a fixed user.

In addition, in the present invention, by analyzing the keyword used by the visitor can select and provide the most suitable advertisement for the keyword.

When the Internet user moves to another website or stops searching the Internet, the step of collecting information of a logon file recorded on the specific website of the Internet user (S50) may be performed by the Internet user of the specific website. After stopping the search, collecting information of the logon file of the Internet user in order to analyze the effect of the provided advertisement. When an Internet user accesses a website through the Internet, a trace of what site the user searches for, that is, a logon file, is left. The access information of the accessor recorded in the logon file may be collected and used as a criterion for selecting and providing an advertisement when the accessor next accesses the specific website through the Internet.

Databaseing the advertisement sent based on the information recorded in the collected logon file (S60) is a logon file of the visitor collected in the step (S50) to create a report on the advertising effect to advertisers and advertising agencies Comprising a DB by comparing the information recorded in the provided advertisement and the response of the visitor to the provided advertisement. Advertisement information provided for the access information of various types of accessors recorded in the logon file, for example, access time (night or day), access place (home, work or public place), access site characteristics (clothing, sports, etc.) Compared to the number of clicks, for example, the number of clicks or exposure time, etc. This step is to make a DB. For example, if the 20 users who access the specific website at work during the day click twice on the provided advertisement, the DB for the number of clicks by time of day (day) / place (work) / age (20) It will be possible. This is not limited to the above, but may be extensively DBd by the age of the visitor, by region, by interest, by access time, by the type of advertisement provided, and by the size of the advertisement.

The step (S70) of creating an analysis report for the databased advertisements is a step of creating a report of DB advertisements by various conditions in step S60 to be sent to advertisers and advertising agencies. This is a step of preparing a report on the response behavior of the visitor's provided advertisements, for example, the visitor's click frequency and click rate for the total number of exposures, by various visitor information and advertisements as described above. In short, this step (S70) is performed by each combination based on one or more of the type of advertisement, the time and duration of the advertisement, the type of advertisement sent, the age, region, and hobbies of the connected Internet users. This is a step in writing a report. In addition, the above analysis report is not produced intermittently but is continuously produced at every time, and if the advertisement with the advertiser is completed, a final analysis report indicating the final advertisement effect is generated.

3 is one embodiment of various analysis reports provided to the advertiser by the present invention.

3A is a screen for selecting an analysis report for the entire advertisement. As shown in the drawing, the analysis item can be analyzed by subdividing by advertisement, by advertisement type, by advertisement size, by date, by time, and the like, so that a specific period can be selected. It is.

FIG. 3B is an analysis report for each advertisement showing a result after selecting and executing an analysis report for each advertisement in the analysis report for the entire advertisement of FIG. 3A. The number of clicks of the visitor with respect to the number of times is recorded, and the advertisement cost can be determined based on the ratio of the number of clicks.

3C is an analysis report for each advertisement type, and as shown in the figure, the number of clicks on the number of exposures is displayed for each advertisement type.

3D is an analysis report for each advertisement size, and as shown in the figure, the number of clicks on the number of exposures is displayed by advertisement size.

FIG. 3E is an analysis report for each date, as shown in the drawing, in which the number of clicks on the number of exposures of a specific date for a specific advertisement is displayed.

FIG. 3f is a page-specific analysis report for displaying the number of clicks on the number of impressions for a particular advertisement for each web page provided with the advertisement.

Sending the created analysis report to the advertiser and the advertising agency (S80) is a step of transmitting the various types of analysis report created in the step (S70) to the advertiser and the advertising agency.

Analysis reports are sent to advertisers and advertising agencies via email, which can be sent on specific days or for certain periods of time, and advertiser-specified ads may reach predetermined exposure times or user clicks. When sent to the advertiser may be sent via email. Similarly, the analysis report may be sent by e-mail when the request of the advertiser or the advertising agency or when the conditions reached by the advertiser and the advertising agency. The analysis report may be used as an advertisement cost calculation standard according to a rule previously determined with the advertiser and the advertising agency based on the number of clicks of the visitor to the total number of impressions of the provided advertisement.

On the other hand, with reference to the accompanying Figure 2 will be described with respect to the advertisement service providing and management system of the present invention.

The Internet user uses the user computer 11 to access a specific website managed by the web server 13 via the network 12.

In this case, the user computer 11 used as a connection means may be used as well as a general PC, a wireless information communication terminal, a WAP phone, a wireless Internet phone, a web TV, and the like.

The web server 13 manages the content, membership management, renewal status, etc. of the specific website on which the advertisement service according to the present invention is provided.

The advertisement DB 14 stores and manages the advertisement provided by the advertiser and interworks with the web server 13 and the advertisement server 15 described later.

The advertisement server 15 interworks with the advertisement DB 14 and manages an advertising agency, an advertiser, and an advertisement on the web, and collects and stores information of a logon file on a specific website accessed by an internet user.

The advertisement service means 16 analyzes the registered register information of the Internet user when the Internet user is a member of a specific website in cooperation with the web server, and when the Internet user is not a member of a specific website. Analyze the contents of the specific website, the user's IP, and the user's previous website access information using cookie information, extract the advertisement suitable for the Internet user, and display it on the web browser. display.

The advertisement monitor means 17 periodically checks the operation of the advertisement service means 16 and notifies the manager of the error when the service is stopped. The report transmitting means 19 generates various types of reports as described above based on the information of the logon file collected by the advertisement server 15, and when the condition or the specific date / specific period requested by the advertiser is reached Provide the report to the advertiser via e-mail on the web.

The final report generating means 18 separates the data of the advertisement publication period and generates a final report based on the data.

When the Internet user accesses the web server 13 which manages the specific website using the user computer 11, the advertisement service means 16 according to the present invention is carried out according to the steps S30 and S40 described above. Among the advertisements stored in the advertisement DB 14, advertisements which are determined to be the most effective for the visitor are selected and provided on the web browser of the user computer. At this time, the type of advertisement provided, the site where the advertisement is provided, registration information of the visitor, whether or not the visitor clicks on the provided advertisement, etc. are recorded in the advertisement server.

When the Internet user moves to another website or stops searching the Internet, the advertisement server 15 collects and stores the information recorded in the logon file of the specific website of the Internet user, and predetermined rules, eg For example, it will be DBized according to rules such as age and time zone.

At this time, it is preferable that at least two advertisement service means are installed so as to distribute the load of accessing the website, and when one side is down or suspended, the other side can compensate for this.

The advertisement monitor means 17 checks the operation of the advertisement service means and informs the advertiser when an abnormality is found, and stops supplying the advertisement to the advertisement service means in which the abnormality is found in conjunction with the advertisement server and the advertisement service means. To help.

Information about the DB effect in the advertising server is sent to the report sending means 19 to produce a report of various types such as step (S70) described above.

In addition, a separate final report preparation means 18 is installed to separately collect data on advertisements for which the term of the contract expires or the advertisement period is completed to prepare a final report.

The completed report and final report will be delivered by email to advertisers and advertising agencies. In this case, the delivery of the report may be performed at a specific date or at a specific time period, and may also be performed at a specific number of clicks or impressions predetermined by the advertiser.

Advertisers will be able to make reasonable assessments of the advertisements they have provided, based on the reports they have received, and the particular website administrator that provides the advertisements will be able to make reasonable agreements with them.

In the above, the method of providing and managing the advertisement service using the Internet and the provision / management system according to the present invention have been described.

It is well known that the technical idea according to the present invention includes a part which can be easily invented by a person skilled in the art without being limited to the above description.

The advertisement service providing and management method and the advertisement service providing and management system according to the present invention can prevent unnecessary spending of advertisement costs by carefully analyzing the registered user's registration information and selecting and providing the most suitable advertisements. By providing a variety of analysis information to advertisers and advertising agencies in various forms, the advertisers and advertising agencies have a structure that can be fully reflected and reflected, thereby maximizing both user convenience and advertiser satisfaction.

Claims (8)

An internet user accessing a specific website using a user computer (S10); Determining whether the Internet user is a member of the specific website (S20); If the Internet user is a member of the specific website, recognizing registered user register information and transmitting an advertisement suitable for the registered user register information (S30); If the Internet user is not a member of the specific website, the contents of the specific website to be accessed, the IP of the connected user, the user's previous website access information using cookie information, etc. are recognized. Transmitting an advertisement according to a preset rule (S40); Collecting information of a logon file recorded on the specific website of the Internet user when the Internet user moves to another website or stops searching the Internet (S50); Databaseting the transmitted advertisement based on the information recorded in the collected logon file (S60); Creating an analysis report for the databased advertisement (S70); Transmitting the created analysis report to an advertiser (S80); Method for providing and managing the advertising service on the Internet, characterized in that consisting of The method of claim 1, The step (S70) of creating an analysis report for the databased advertisement is characterized in that it is analyzed based on the type of advertisement, type of advertisement, date, advertisement size, a combination of one or more of the pages provided with the advertisement. How to provide and manage advertising services on the Internet The method of claim 1 Sending the prepared analysis report to the advertiser (S80) when the advertisement specified by the advertiser reaches a predetermined exposure time or the user clicks the advertisement service on the Internet, characterized in that sent to the advertiser via e-mail How to deliver and manage The method of claim 1 The step (S80) of transmitting the created analysis report to the advertiser is a method for providing and managing an advertisement service on the Internet, characterized in that the advertisement is sent to the advertiser on a specific day or every specific period after the advertisement is displayed. A web server for managing a specific website accessed by an internet user; An advertisement DB storing an advertisement designated by an advertiser; An advertisement server interworking with the advertisement DB, managing an advertisement agency, an advertiser and an advertisement on a web, and collecting and storing information of a logon file on a specific website accessed by an internet user; In connection with the web server, when the Internet user is a member of a specific website, the registered register information of the Internet user is analyzed, and when the Internet user is not a member of a specific website, the specific web accessed Advertising service means for analyzing the contents of the site, the IP of the connected user, the user's previous website access information using cookie information, and extracting the advertisement suitable for the Internet user, and then displaying it on the web browser. ; Advertisement monitor means for periodically checking the operation of the advertisement service means and notifying an administrator of an error when the service is stopped; A report sending means for generating a report based on the information of the logon file collected by the ad server and providing the created report to the advertiser via the web via e-mail when the condition requested by the advertiser is reached; Final report generating means for separating the data of the advertisement period and generating a final report based on the data; Ad service provision and management system on the Internet, characterized in that consisting of The method of claim 5, The report sending means transmits the advertisement service through the e-mail to the advertiser when the advertisement designated by the advertiser reaches a predetermined exposure time or the number of clicks of the user. The method of claim 5, The report sending means is an advertisement service providing and management system on the Internet, characterized in that sent to the advertiser by e-mail every specific day or period after the advertisement is published. The method of claim 5, The advertising service providing and management system on the Internet, characterized in that the two or more advertising service means are installed so that the other service can compensate when one service is down.