TWI512663B - Online to offline electronic commerce system and method thereof - Google Patents

Description

Online to offline e-commerce system and method thereof

The present invention is an electronic commerce system, and more particularly to an online to offline electronic commerce system and method thereof.

Generally speaking, when people and customers want to handle civil servant administration, finance (banking), and telecommunications-related businesses, they can use the Internet in addition to personally visiting the franchise agencies, financial (banks), and telecom operators. Fill in the application form. However, some of the businesses are for the public and customers to complete the application process after completing the application online, and still need to carry the double certificate to the citizen camp or related service center for verification. In the above-mentioned way, for some people or customers, because they need to go to work or class during the week, it is quite inconvenient to take special leave to go to the citizen camp or related service center for handling related business.

In view of the above problems of the prior art, the object of the present invention is to provide an e-commerce system (a two-way conversation through a video connection system, a communication application) and a method thereof to solve the public, customers or users. All business needs to go to the public camp Or the inconvenience of handling related service centers.

According to an aspect of the present invention, an online to offline e-commerce system is provided, including a touch-operated operating platform, a server, and a remote service system. The touch-based operating platform includes at least one image capturing unit and a display unit. The display unit is a display interface for providing a user with a video communication remote service system for two-way conversation and communication on the operation interface. Inquiring, applying for a business or selecting a business project by means of a web application process, the user performs image capturing steps according to the business project to generate image data, provide authentication data, check and confirm the application data, and use the display unit to perform the signature step to generate The signature data is used to complete the entire service flow process, and the touch-operated operation platform is wired or wirelessly for two-way video communication, and transmits image data, authentication data, application materials and signature data respectively. The server receives and transmits image data, authentication data, application materials and signature data. The remote service system is operated by the customer service personnel, wherein the remote service system is connected to the server via the two-way video in a wired or wireless manner, and receives the image data, the authentication data, the application data and the signature data transmitted by the server, so that the customer service The person can instantly compare the application materials with the received image data, authentication data, application materials and signature materials, and confirm the identity and signature information of the user, so that the user does not need to visit the public camp institution or related services. The center can complete the application and service of the business project. The invention can also record, for example, all the images and sounds of all operations and transaction processes, and store them in the server for later retrieval, query and tracking.

Preferably, the touch platform of the online to offline e-commerce system of the present invention may be, for example, a computer, a handheld device, a MOD terminal device, or a television having a digital television box.

Preferably, the image capturing unit of the online to offline e-commerce system of the present invention can further add, for example, a transparent file sleeve having a surface with a protected text for the user to use the image when capturing the image of the document. The protection text is branded on the image of the document to generate image data, or the image capturing unit can be built, for example, with a surface having a protected text. The document file set, the user does not need to additionally put the document into the transparent file sleeve during use, and the software design can realize the image effect of directly protecting the watermark text directly onto the document, wherein the document can be, for example, an ID card. , car driver's license, locomotive driver's license or universal health insurance card.

Preferably, the remote service system of the online to offline e-commerce system of the present invention transmits the business project required application form to the touch operation platform according to the business item selected by the user, and displays it on the display unit. And for the user to use the display unit to sign the application form to generate signature data.

Preferably, the business item of the online to offline e-commerce system of the present invention can be used for two-way conversation, communication, new application service, account opening business, transaction business, network service, billing service, inquiry service or Value-added services, application form materials or other business services.

Preferably, the number of remote service systems of the online to offline e-commerce system of the present invention is plural, for the user to select the demand according to the selection, or the remote service system is performing the busy service of the service, the use A touch-based operating platform selects a remote service system from a plurality of remote service systems to host the business project or service.

According to another aspect of the present invention, an online to offline e-commerce method includes the following steps: a user uses a touch-operated operating platform to connect to a server via a network; and the user performs video via a touch-operated operating platform. Two-way communication and communication, bidding for various services, or operation interface to select the business and service items provided by the network; the user performs corresponding image capturing steps according to the selected business items on the operation interface to generate image data; The applied or selected business items are signed on the application form to generate signature data; the touch operation platform respectively transmits image data, authentication data, application form data and signature data to the server; the server receives and further transmits the image Data, authentication data, application form information and signature information to the remote service system selected by the user; The system receives image data, authentication data, application form information and signature information to confirm the identity of the user and confirm that the signature information has been signed to complete the application of the business project and meet the service requirements.

Preferably, the image capturing unit of the online to offline e-commerce method of the present invention can further add, for example, a transparent file sleeve having a surface with a protected text, so that the user can use the image when capturing the image of the document. The protection text is branded on the image of the document to generate the image data, or the image capturing unit can, for example, have a transparent file cover having a surface with a protected text, and the user does not need to additionally attach the document when using the document. Into the transparent file set, through the software design can achieve the protection of the watermark text directly imprinted to the image on the document, which can be for example ID card, car driver's license, locomotive driver's license or universal health insurance card.

Preferably, the number of remote service systems of the online to offline e-commerce method of the present invention is plural, for the user to select according to his needs, or the remote service system is performing the busy service of the bidding service, and uses A remote service system is selected from a plurality of remote service systems by a touch-based operating platform to undertake business projects or services.

In summary, the online to offline e-commerce system and method of the present invention have the following advantages:

(1) The image capturing unit of the present invention can perform an image capturing step, and the image capturing unit further has a transparent file sleeve with a protected text on the built-in surface for the user to insert the document into the transparent file sleeve. In order to capture the image of the document, the personal protection watermark text is branded on the document to generate the image data, or the image capturing unit may include the file sleeve, for example, and the user does not need to additionally use the file. The ID card is inserted into the transparent file sleeve, and the software design can be used to directly protect the text of the text to display the image of the watermark on the document. This personal protection text can be, for example, "limited to the application for the use of the civic business, limited to the application for the use of Chunghwa Telecom" or "limited to the application for banking services" to protect the users. Human data is not leaked or abused.

(2) The remote service system of the present invention transmits an application form required for the business item according to the business item that the user wants to apply for or selects and displays on the display unit of the touch-operated operation platform, so that the user does not need to You can use the touch-sensitive platform to apply for application, confirm the application, verify, choose to pay or pick up the goods (or apply for form information) and complete it directly in the application form displayed on the display unit. Signature procedures.

(3) The customer service personnel receive the image data, application data, authentication data and signature data transmitted by the server through the remote service system, and immediately perform image data, application materials, authentication data and signature data of the user. The purpose of confirming the identity of the user is to achieve the effect of the remote service system completing the business application or service request.

10‧‧‧Touch operating platform

11‧‧‧Capture unit

12‧‧‧Display unit

20‧‧‧Server

30‧‧‧Remote Service System

S10~S70‧‧‧Steps

S201~S207‧‧‧Steps

1 is a system block diagram of a first preferred embodiment of an online to offline e-commerce system and method thereof.

2 is a system block diagram of a second preferred embodiment of the online to offline e-commerce system and method thereof.

Figure 3 is a flow chart of the online to offline e-commerce method.

Figure 4 is a flow chart of the business project of the online to offline e-commerce method.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, preferred embodiments of the present invention will be described with reference to the related drawings. It is to be understood that the same elements in the following embodiments are denoted by the same reference numerals.

Please refer to FIG. 1 , which is a block diagram of a system according to a first preferred embodiment of the present invention. The online to offline e-commerce system of the present invention comprises a touch-operated operating platform 10, a server 20 and a remote service system 30. The touch-type operating unit 10 can be, for example, a computer, a handheld device, a MOD terminal device, or a television with a digital television box or other device that can be touch-operated by a user, and the setting position is not limited. It can be located, for example, in the user's home or in other public places, such as a civic camp, a school, and the like. The touch operating platform 10 includes at least one image capturing unit 11 and a display unit 12 . The display unit 12 can be used, for example, to display a split screen of the operation interface and the image for the user to connect to the remote service system 30 through the two-way video interface on the operation interface of the touch operation platform 10, and the user can The remote service system 30 selects the appropriate remote service system 30 for service, and the split screen is used to display the remote service system 30 (customer service personnel) and/or the user's screen for hosting the business item. The virtual reality of the front panel is created by the virtual video, and the user can experience the problem of directly consulting and applying for the customer service personnel by dividing the screen. In the above manner, the present invention can record, for example, the entire image and sound of all operations and transaction processes between the user and the customer service personnel, and store them in the server for later retrieval, query and tracking. The above-mentioned business items may be, for example, a transaction business, a network service, a new application service or an account opening business, a billing business, an inquiry service, an application form service, or a value-added service, and may be changed according to actual conditions. The image capturing unit 11 can further include, for example, a camera, a speaker, and a microphone (not shown), so that the user can directly communicate with the customer service personnel through the camera, the speaker, and the microphone of the touch-operated operating platform 10, Application or business consulting. Then, the user performs an image capturing step on a document according to the selected business item to generate image data, application materials, authentication data, and a signature step for generating an application form to generate signature data, and the touch operation platform 10 can transmit image data, application materials, authentication data, and signature data, for example, by wired network or wireless network. In addition, the image capturing unit 11 described above can further add or build a table, for example. The transparent document sleeve having a protected text for the user to insert the aforementioned document into the transparent document sleeve to imprint the protection text on the image of the document when the image of the document is captured, to generate image data. Alternatively, the image capturing unit 11 may include, for example, a file sleeve, and the user does not need to additionally insert the document into the transparent file sleeve during use, and the software design can achieve the protection of the watermark text directly to the document. The effect of the image. The text of this protection can be, for example, "limited to the application for the use of the business of the civic business, limited to the application for the use of the China Telecom business" or "limited to the application for banking business", etc., there is no limit, and may be subject to actual conditions. change. The above-mentioned documents may be, for example, an ID card, a driver's license, a locomotive driver's license or a universal health insurance card, etc., which can prove the identity of the user, and are not limited thereto.

In other words, the server 20 of the present invention is connected to the touch-operated operating platform 10, for example, by a wired network or a wireless network, to receive and transmit the image data and signature data. The remote service system 30 is, for example, located in a citizen camp or related service center and operated by a customer service personnel. Similarly, the remote service system 30 is connected to the server 20 by a wired network or a wireless network, and Receiving the image data, the application data, the authentication data and the signature information transmitted by the server 20, the customer service personnel can immediately perform the image data and application of the user by using the received image data, the application data, the authentication data and the signature data. The information is compared to confirm the identity of the public, the customer or the user and confirm that they have signed the application form and signature information mentioned above, so that the remote service system can complete the application of the business project and achieve the service demand. The remote service system 30 can transmit the corresponding application form required for the business item to the touch operation platform 10 according to the user's needs and the selected business item, and display the application form on the touch. The display unit of the controlled operation platform is configured for the user to sign the application form directly to the touch display unit, so that the signature of the user is combined with the application form to generate the signature data. The application form described above may be, for example, one or two or more sheets, and is not limited thereto, and may vary depending on the business item actually applied for.

Furthermore, please refer to FIG. 2, the second embodiment of the present invention and the first implementation The difference between the examples is that the number of remote service systems 30 of the present invention may also be plural, and the remote service systems may be distributed in the same or different administrative areas or business units. Wherein, when the touch-operated operating platform 10 is connected to the server 20, the server 20 selects one of the appropriate distances in the plurality of remote service systems 30 by the user according to the demand or the remote service system is busy. End service system 30 to host business projects or services. The manner of the above selection may be, for example, according to whether the remote service system is in the busy line 30, whether it is suitable for hosting the service or according to the user's selection requirement, or according to the number of the remote service system 30 or according to the user's location. The location of the adjacent area is connected, and there is no limit here, which may vary depending on the actual situation of the public institution or the operator providing the service. For example, if the number of remote service systems is ten and the numbers are 1~10, when the remote service system with numbers 1~3, for example, the existing service is in progress and cannot be connected to the server, this The server will select the remote service system that can be connected to the number 4 remote service system or select another remote service system according to the needs of the user to undertake the business project or service. For another example, if the remote service system in the location of the user is unable to connect or cannot host the service item or service, the server will automatically select the remote service system in other areas, or according to the user's needs. Choose another remote service system to host this business project or service, so that users do not have to wait for the remote service system in the region to undertake the business project or service.

Referring to FIG. 3 and FIG. 4, the online to offline e-commerce method of the present invention is applicable to the foregoing e-commerce system, and includes the following steps: a user can utilize a touch-operated operating platform and via a wired network or The wireless network is connected to the server (S10). Then, the user can make a two-way video connection through the touch-operated operation platform, so that the user can negotiate with the customer service personnel, communicate and complete the application process according to the user's needs, or the user can select the service interface provided by the network customer service center. The business item (S20), wherein the business item of the present invention is exemplified by the newly applied mobile phone number of the telecommunication industry, and the business item of the newly applied mobile phone number further includes the following steps: the user can access the network through the touch operation platform Customer Service Center learned about good deals and promotional news (S201), and then enters the carrier website (S202), at which time the user needs to select the individual customer or the enterprise customer to further understand the preferential information or the generation and service (S203), and after completing the above step S203, the user service network can be accessed. The road chooses to apply for the business, and then enters the online customer service center page (S204), selects the newly applied business item, then selects the reserved mobile phone number (S205), enters the mobile phone number number query, and completes the selection and reservation (S206) ). Enter the mobile phone to make an appointment to purchase the mobile phone, and select the mobile phone model and the mobile phone rate (S207).

After the step S20 is completed, the user performs a corresponding image capturing step (S30) according to the selected business item on the operation interface to generate image data for transmitting the double document for verification via the platform, and the image capturing unit is added. Or a transparent file cover having a protected text on the built-in surface for the user to insert the document into the transparent file sleeve to imprint the personal protection text on the image of the document when capturing the image of the document, or The image capturing unit can include, for example, a text sleeve, and the user does not need to additionally insert the document into the transparent file sleeve during use, and the software design can achieve the effect of protecting the watermark text directly onto the image on the document. To produce image data. The text of this protection can be, for example, "limited to the application for the use of Chunghwa Telecom". The text is not limited and can be changed according to the actual situation. The above-mentioned documents may be, for example, an ID card, a driver's license, a locomotive driver's license or a universal health insurance card, or other documents certifying the identity of the user. After the step S30 is completed, the user then signs the application form on the touch-enabled operating platform according to the selected business item (S40) to generate signature data. For example, the user can directly touch the touch. The display unit of the operating platform reads the application form and signs the user's name on the corresponding position on the application form by the touch-sensitive operation display unit. The application form may be, for example, after the user selects the business item at the beginning, the server sends the application form required for the business item to the touch operation platform for the user to sign the step or after the user completes the application step S30. The server then transmits the application form required for the business project to the touch operation platform for the user to sign.

After completing the above step S30, the touch-operated operating platform will be wired, for example. The network or wireless network method respectively transmits image data, application data, authentication data and signature data to the server (S50), so that the server can receive and further transmit the image data, the application data, the identity verification data and the signature data to use. The remote service system (S60) is selected. In addition, the server may also connect to a plurality of remote service systems in the same administrative area or different administrative areas according to the user's selection requirements or according to the busy status of the remote service system, and on the touch-operated platform screen. In the remote service system, the user selects an appropriate remote service system to undertake the business project or service. Finally, the customer service staff will receive the video data, the application data, the authentication data and the signature information through the operation of the remote service system to instantly compare the user's image data and the application data to confirm the user's identity and confirm the user. The signature information is used to complete the application and service requirements of the business project (S70) with the remote service system. In addition, the e-commerce method of the present invention can further perform subsequent steps, such as selecting a picking method and a payment method. For example, after the user completes the above steps S10 to S70, the user can then select the picking up. Ways and payment methods, pick-up methods can be, for example, pick-up at the store, super-commercial pick-up or mailing (or application form information), home delivery, and payment methods can be, for example, payment for the store, super-payment, postal delivery to payment Or online card payment, when the user chooses to complete the pickup (or application form information) and payment method, the order is established or the service is completed.

In summary, through the online to offline e-commerce system of the present invention (via video two-way conversation, communication as a counter application) and its method of design ingenuity, so that the public, customers or users can The touch-based operating platform carries out online business processing projects, and provides another option for users who cannot go to the civic battalion or related service centers to conduct business projects in person, which is quite convenient.

The foregoing is illustrative only and not limiting. Any equivalent modifications or alterations to the spirit and scope of the invention are intended to be included in the scope of the appended claims.

10‧‧‧Touch operating platform

11‧‧‧Capture unit

12‧‧‧Display unit

20‧‧‧Server

30‧‧‧Remote Service System

Claims (5)

An online to offline e-commerce system includes: at least one touch operating platform, a server, and at least one remote service system; wherein the touch operating platform includes at least one image capturing unit And a display unit, wherein the display unit displays an operation interface for a user to visually connect the remote service system to the touch operation platform, the user and one of the remote service systems The customer service staff makes a two-way conversation, communication, inquiry, application business or selects a business project by using the application procedure and manner provided by the network customer service center, and the user performs an image capturing step according to a business item to generate an image data and provide An authentication data, an application data, and a signing step by the display unit to generate a signature data, wherein the authentication data is a document, and the touch operation platform separately transmits the image data by wire or wirelessly The application data, the authentication data and the signature data, wherein the image capturing unit has a built-in surface having a surface The user protects the text, and the user does not need to additionally insert the document into the transparent file sleeve during use, and the software effect can directly achieve the image effect of directly protecting the watermark text onto the document through the software design, wherein The ID card is an ID card, a driver's license, a locomotive driver's license or a universal health insurance card; the server receives and transmits the image data, the identity verification data, the application data and the signature information; and the remote service system is for the customer service Personnel operation, wherein the remote service system is connected to the server by wire or wirelessly, and receives the image data, the identity verification data, the application data and the signature data transmitted by the server, so that the customer service personnel Instantly receiving the image data, the identity verification The information, the application information and the signature information are compared with the image data of the user and the application data to confirm the identity of the user and confirm that the signature information has been signed to complete the application of the business item and The service requirements are met, wherein the number of the remote service systems is plural, and is displayed on the display unit of the touch-operated operation platform, so that the user selects another remote terminal in the remote service system according to the needs thereof. When the service system is automatically connected to the other remote service system, or the remote service system is performing the service busy status, the user selects from the remote service systems by using the touch operation platform. The other remote service system or the server automatically selects the other remote service system in another region to host the business project or service. For example, the online to offline e-commerce system described in claim 1 is a computer, a handheld device, a MOD terminal device or a television with a digital television box. An online to offline e-commerce system as described in claim 1, wherein the remote service system transmits one of the required business items according to the business item selected by the user. The application form is displayed on the touch-operated platform and displayed on the display unit of the touch-operated operating platform for the user to sign the application form by using the display unit to generate the signature data. For example, the online to offline e-commerce system described in claim 1 of the patent scope, wherein the business item is a transaction service, a network service, a new application service (opening business), a billing service, and a query service. , application form materials, value-added business or other business operations. An online to offline e-commerce method, including the following Step: a user uses a touch-based operating platform to connect to a server via a network; the user operates the interface through one of the touch-operated operating platforms to connect the video to the remote service system, the public, the customer, or The user and the customer service personnel of a remote service system make a two-way conversation, communication, inquiry, application service or connection network customer service center to select a business item according to the application procedure and manner; the user is based on the operation interface Selecting the business item to perform an image capturing step to generate an image data; the user performing a signature step on an application form according to the selected business item to generate a signature data; the touch operation platform Transmitting the image data, an identity verification data, an application data, and the signature data to the server, wherein the identity verification data is a certificate, wherein the image capturing unit has a built-in surface and a protected text, the use The user does not need to additionally put the document into the transparent file sleeve during use, and the software protection floating water can be achieved through the software design. The text is directly branded to the image effect on the document, wherein the document is an ID card, a driver's license, a locomotive driver's license or a universal health insurance card; the server receives and further transmits the image data, the identity verification data, the application data and the signature Receiving the data to the remote service system selected by the user; and the customer service personnel of the remote service system receiving the image data, the identity verification data, the application data and the signature data by operating the remote service system via two-way video operation To confirm the identity of the user and confirm that the signature information already has Signing to complete the application of the business project and meet the service requirements, wherein the number of the remote service systems is plural, for the user to select another remote service system or automatically in the remote service system according to his needs When the remote service system is connected to another remote service system, or the remote service system is performing the service busy status, the user selects another remote service from the remote service systems by using the touch operation platform. The system or the server automatically selects the other remote service system in another region to host the business project or service.