| 10-J: Fluency Leads to Overconfidence in Decision Making FC Lu, JJ Jiao ACR North American Advances, 2017 | | 2017 |
| 8-G: Power, Economic Situation and Financial Risk Taking JJ Jiao, FC Lu ACR North American Advances, 2017 | | 2017 |
| Can Investing Diaries be Hazardous to Your Financial Health? MC Cipriano, TS Gruca, J Jiao The Journal of Prediction Markets 14 (1), 105-125, 2020 | 1 | 2020 |
| Can Lonely People Behave Morally? The Joint Influence of Loneliness and Empathy on Moral Identity J Jiao, J Wang Journal of Consumer Psychology, 2018 | 34 | 2018 |
| Collecting and preserving memories from the Virginia Tech Tragedy: realizing a web archive B Jesiek, J Hunsinger na, 2009 | 2 | 2009 |
| Continue or Give Up? How Publicity and Self-Monitoring Influence Goal Persistence JJ Jiao, C Cole Asia-Pacific Advances in Consumer Research 2015, 163, 2015 | | 2015 |
| Deriving happiness through extraordinary or ordinary brand experiences in times of COVID‐19 threat J Jiao, FC Lu, N Chen Journal of Consumer Affairs 56 (3), 1392-1419, 2022 | 5 | 2022 |
| Does the length of a review matter in perceived helpfulness? The moderating role of product experience H Jia, S Shin, J Jiao Journal of research in Interactive Marketing 16 (2), 221-236, 2022 | 33 | 2022 |
| Is It Still Important to Be a Moral Person When You Are Lonely? JJ Jiao, JA Wang ACR North American Advances, 2017 | | 2017 |
| JINFENG (JENNY) JIAO CATHY A. COLE GJ GAETH | | |
| Loneliness and Moral Identity J Jiao, J Wang Asia-Pacific Advances in Consumer Research 11, 161-162, 2015 | | 2015 |
| Loneliness and Moral Judgment (Does Loneliness Make Moral Judgment More Permissible?) JJ Jiao, JA Wang ACR North American Advances, 2013 | 5 | 2013 |
| MISTAKE MADE BY MACHINE: BIAS IN SERVICE-FAILURE WHERE TO ERROR IS ONLY HUMAN N Chen, S Mohanty, J Jiao, X Fan 2020 AMA Summer Academic Conference, 969, 2020 | | 2020 |
| Negative Dimensions of Brand Personality J Jiao, J Machin ACR North American Advances, 2011 | | 2011 |
| Pride and Dishonesty-Why does Authentic Pride Lead to More Dishonesty? JJ Jiao, C Cole, G Gaeth Advances in Consumer Research 44, 2016 | | 2016 |
| Pride and licensing effects: When being good gives us permission to be a little bad J Jiao The University of Iowa, 2015 | 2 | 2015 |
| Responses to ethical scenarios: The impact of trade-off salience on competing construal level effects NB Amaral, J Jiao Journal of Business Ethics, 1-18, 2023 | 5 | 2023 |
| Sincere or exciting? Brand personality and argument quality on brand attitude J Jiao, IP Levin, GJ Gaeth, S Chatterjee Journal of Consumer Behaviour 21 (6), 1268-1279, 2022 | 5 | 2022 |
| The dual model of materialism: Success versus happiness materialism on present and future life satisfaction MJ Sirgy, GB Yu, DJ Lee, M Joshanloo, M Bosnjak, J Jiao, A Ekici, ... Applied Research in Quality of Life 16, 201-220, 2021 | 54 | 2021 |
| The effects of authentic and hubristic pride on indulgence J Jiao, C Cole, G Gaeth European Journal of Marketing 56 (12), 3249-3271, 2022 | 1 | 2022 |
Nuoya Chenthe Hong Kong Polytechnic UniversityVerified email at cpce-polyu.edu.hk
