This research delineates and critically examines extant empirical research on marketplace
morality within the context of transformative consumer research. The authors identify how …

The definition and role of morality within society have been enduring questions across
disciplines and time. From philosophers, to theologians, economists, and psychologists …

Purpose The literature on consumer morality and consumption is spread widely across
many research streams and would benefit from grouping under selected themes so that …

Since the 1970s critical marketing scholars have called for systemic change to overcome the
ethical problems generated by consumption, such as unsustainable resource use, industry …

There are many ways consumers' morality has been shown to impact their marketplace
behavior. We present a theoretical framework for how to conceive of and study marketplace …

Morality related to the marketplace has been studied in interdisciplinary contexts as well as
the marketing and consumer behavior domains. This research has resulted in prescriptions …

Is it right for church leaders to sell an antique bible from the church's library so they can pay
for an advertising campaign to attract new members? Is it OK for a consumer to buy a …

Purpose Moral issues such as environmental degradation and workers' rights are no longer
relegated to the political realm; today, they permeate the marketing of consumer products …

This paper considers consumption from a multidisciplinary perspective on morality. Where
an increasing number of studies have sought to examine the moral dimensions of …

Purpose The purpose of this paper is to examine a form of anti-consumption termed moral
avoidance. Design/methodology/approach The study builds and tests a model of moral …