Many academic disciplines are approaching the study of ethics from a cognitive orientation
by exploring the moral reasoning processes individuals use to make ethical judgments. The …

Existing debates on business ethics under-represent consumers' perspectives. In order to
progress understanding of ethical judgement in the marketplace, we unpack the …

Research into the ethical conduct of marketers is an increasingly popular topic. At the same
time, a substantial amount of recent patronage theory has been devoted toward developing …

As a value and lifestyle of acquiring more things to attain happiness, materialism has been
long condemned by religious leaders, philosophers, and psychologists, among others. This …

The market share of brands positioned using ethical attributes typically lags behind brands
that promote attributes related to product performance. Across four studies, the authors show …

This study uses a sample of 242 European professional purchasers to examine the six
characteristics of the decision-making process developed by Jones (Acad Manag Rev 16 …

This research shows that consumers who willfully ignore ethical product attributes denigrate
other, more ethical consumers who seek out and use this information in making purchase …

The consumption of counterfeits is a central theme in understanding consumer moralism.
While some studies on marketing have highlighted the consumption motives and socio …

There are two substantively and theoretically important questions regarding consumers'
response to CSR. First, do consumer attitudes influence their willingness to reward good …

Purpose The purpose of this paper is to examine how psychological antecedents (ie
consumer mindsets) and individual difference characteristics (ie moral identity) affect the …