Understanding how consumer ethical decision-making is formed and how ethical judgments
and behaviors can be promoted is of growing interest in the marketing research agenda …

When the leader of a firm commits a professional transgression, how would customers'
judgments of the transgressor's professional performance and immorality differ from those of …

This research investigates the importance of trade-off salience in understanding how
variations in consumers' construal levels can influence moral judgments. Across five …

This study constitutes a theoretically grounded exploration of the factors that mediate the
relationship between consumer values and ethical beliefs. An online survey of US …

Ethical consumption is more likely when consumers are receptive to ethical product
information and consider such information when making purchasing decisions. Building on …

This research replicates Bhattacharjee et al.(J Consum Res 39 (4): 1167–1184, 2013) moral
decoupling model and extends the original along the dimensions of theory, method, and …

Consumers are less likely to buy ethical products than their stated intentions in marketplace
polls, due at least in part to the distinct temporal frames guiding their poll responses versus …

Although various empirical works have attempted to explain the gap between consumers'
ethical judgments and actual purchasing behaviours, the role of moral certainty has received …

Although consumers report positive attitudes toward ethical goods, their intentions and
behaviors often do not follow suit. Just-world theory highlights the conditions under which …

With a focus on consumer morality, this paper first reviewed the literature on moral norms,
identifying six approaches:(a) descriptive/injunctive;(b) personal;(c) altruistic;(d) material …