Can moral associations linked with food products harm hedonic consumption experience?
Across four studies, we show that moral associations linked to food that clash with values …

Purpose Drawing on the anthropological literature, this paper aims to develop a model of
taboos (morality) that applies to the marketing, consumer behaviour and consumption …

Purpose—Waqf unit trust funds are a form of value-based impact investing that combines
financial investment with philanthropic goals through waqf (Islamic endowment). This study …

Esta investigación se realizó con el fin de identificar el perfil demográfico del
comportamiento de los colombianos respecto a la compra de productos socialmente …

Purpose Even though the definitions of morality may seem to provide straightforward criteria
to assess the morality of individuals, moral judgments are challenging and less exact. This …

Purpose This conceptual paper is designed to act as a catalyst for further debate and
research surrounding the relationship between national identity and donor behaviour …

COVID-19 is a severe and ongoing threat globally, with the spread disrupting lives and
society. Despite the developments of vaccines, the key measure to reduce the transmission …

What role do descriptive norms play in forming injunctive norm beliefs and what does that
tell us about the cognitive processes underlying social norm cognition? Across six studies …

Advances in technology and the increasing number of workers who are not constrained by
traditional ways of working have fuelled gig economy activity, with several online platforms …

This study is the first work to combine gift promotion appeals with the giver-recipient
relationship from the perspective of gift marketer and gift-giver. This study extends the …