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Renée Mauborgne

Goodreads Author

Website

http://www.blueoceanstrategy.com

Twitter

blueoceanstrtgy

Genre

Business, Nonfiction, Strategy

Member Since

December 2014

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Renée Mauborgne is The INSEAD Distinguished Fellow and a Professor of Strategy at INSEAD, the world’s second largest business school. She is also Co-Director of the INSEAD Blue Ocean Strategy Institute. Her book Blue Ocean Strategy, co-authored with W. Chan Kim, has sold 3.6 million copies and is recognized as one of the most iconic and impactful strategy books ever written. It is being published in a record-breaking 44 languages and is a bestseller across five continents. Mauborgne is ranked in the top 3 management gurus in the world in the Thinkers50 listing of the World’s Top Management Gurus. She was selected for the 2011 Leadership Hall of Fame by Fast Company magazine and was named among the world's top 5 best business school professo ...more

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Renée Mauborgne’s books

Average rating: 4.01 · 80,913 ratings · 1,936 reviews · 48 distinct works • Similar authors

	Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim (Goodreads Author), Renée Mauborgne (Goodreads Author) 4.01 avg rating — 79,234 ratings — published 2004 — 125 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	HBR's 10 Must Reads on Strategy by Michael E. Porter (Contributor), Renée Mauborgne (Goodreads Author), W. Chan Kim (Goodreads Author) 4.01 avg rating — 2,934 ratings — published 2010 — 18 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth by W. Chan Kim (Goodreads Author), Renée Mauborgne (Goodreads Author) 3.92 avg rating — 1,791 ratings — published 2017 — 51 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Hbr's 10 Must Reads on Managing People With Featured Article Leadership That Gets Results: Library Edition by Harvard Business Review, Daniel Goleman (Goodreads Author), Jon R. Katzenbach really liked it 4.00 avg rating — 1,540 ratings — published 2010 — 27 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	HBR's 10 Must Reads on Change Management by Harvard Business Review, John P. Kotter (Goodreads Author), Renée Mauborgne (Goodreads Author) 3.88 avg rating — 1,207 ratings — published 2015 — 19 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Las claves de la Estrategia del Océano Azul by W. Chan Kim (Goodreads Author), Renée Mauborgne (Goodreads Author) 4.33 avg rating — 173 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	50 Business Classics by Tom Butler-Bowdon (Goodreads Author), John Chancer (Narrator), P.T. Barnum (Contributor) 4.17 avg rating — 162 ratings — published 2018 — 14 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Hbr's 10 Must Reads on Strategy by Renée Mauborgne (Goodreads Author), W Chan Kim, Harvard Business Review 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Beyond Disruption: Innovate and Achieve Growth Without Displacing Industries, Companies, or Jobs by Renée Mauborgne (Goodreads Author), W Chan Kim, Roger Wayne (reader) 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Strategia blekitnego oceanu - audiobook on CD (format mp3) (Polish language edition) by Renée Mauborgne (Goodreads Author), W. Chan Kim (Goodreads Author) 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

More books by Renée Mauborgne…

Quotes by Renée Mauborgne (?)

“Create. Don't Compete.”
― Renée Mauborgne, Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

2 likes

“The natural strategic orientation of many companies is toward retaining existing customers and seeking further segmentation opportunities.”
― Renée Mauborgne, Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

1 likes

“Which of the factors that the industry takes for granted should be eliminated? Which factors should be reduced well below the industry’s standard? Which factors should be raised well above the industry’s standard? Which factors should be created that the industry has never offered?”
― Renée Mauborgne, Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

1 likes

See all Renée Mauborgne's quotes »

Renée’s Quotes

“Blue oceans are right next to you in every industry.”
― Renée Mauborgne, Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

1 likes

“Create. Don't Compete.”
― Renée Mauborgne, Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

2 likes

“Every company wants one, yet few companies have one: a compelling strategy.”
― Renée Mauborgne

0 likes

“Value innovation requires companies to orient the whole system toward achieving a leap in value for both buyers and themselves.”
― W. Chan Kim, Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant

3 likes