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W. Chan Kim

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W. Chan Kim

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December 2014


W. Chan Kim is the Co-Director of the INSEAD Blue Ocean Strategy Institute and a Chair Professor of Strategy and International Management at INSEAD. His book Blue Ocean Strategy, co-authored with Renée Mauborgne, has sold 3.6 million copies and is recognized as one of the most iconic and impactful strategy books ever written. It is being published in a record-breaking 44 languages and is a bestseller across five continents.
Kim is ranked in the top 3 management gurus in the world in the Thinkers50 listing of the World’s Top Management Gurus. He was selected for the 2011 Leadership Hall of Fame by Fast Company magazine and was named among the world's top 5 best business school professors by MBA Rankings. He also received the Nobels Colloquia
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Average rating: 4.01 · 84,272 ratings · 2,130 reviews · 51 distinct worksSimilar authors
Blue Ocean Strategy: How to...

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4.01 avg rating — 79,234 ratings — published 2004 — 125 editions
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Blue Ocean Shift: Beyond Co...

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3.92 avg rating — 1,791 ratings — published 2017 — 51 editions
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Las claves de la Estrategia...

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4.33 avg rating — 173 ratings
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Beyond Disruption: Innovate...

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3.79 avg rating — 127 ratings4 editions
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The W. Chan Kim and Renée M...

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4.38 avg rating — 65 ratings — published 2017 — 5 editions
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Blue Ocean Leadership

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3.72 avg rating — 76 ratings3 editions
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Blue Ocean Strategy, Expand...

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3.85 avg rating — 62 ratings2 editions
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Océano azul, océano rojo (I...

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3.68 avg rating — 53 ratings
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Red Ocean Traps

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3.83 avg rating — 47 ratings3 editions
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Blue Ocean Classics

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4.18 avg rating — 34 ratings — published 2019 — 7 editions
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More books by W. Chan Kim…
Quotes by W. Chan Kim  (?)
Quotes are added by the Goodreads community and are not verified by Goodreads. (Learn more)

“Value innovation is the cornerstone of blue ocean strategy. We call it value innovation because instead of focusing on beating the competition, you focus on making the competition irrelevant by creating a leap in value for buyers and your company, thereby opening up new and uncontested market space. Value innovation places equal emphasis on value.”
W. Chan Kim, Renée Mauborgne

“stop looking to the competition. Value-innovate and let the competition worry about you.”
W. Chan Kim, Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

“Create. Don't Compete.”
W. Chan Kim, Renée Mauborgne

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“Every company wants one, yet few companies have one: a compelling strategy.”
W. Chan Kim, Renée Mauborgne

“Blue oceans are right next to you in every industry.”
W. Chan Kim, Renée Mauborgne, HBR's 10 Must Reads on Strategy

“Create. Don't Compete.”
W. Chan Kim, Renée Mauborgne

“Value innovation is the cornerstone of blue ocean strategy. We call it value innovation because instead of focusing on beating the competition, you focus on making the competition irrelevant by creating a leap in value for buyers and your company, thereby opening up new and uncontested market space. Value innovation places equal emphasis on value.”
W. Chan Kim, Renée Mauborgne




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