Too many teams are hatching plans for digital health products and businesses that are heavy on logic, and light on magic. Unfortunately, this recipe has made for a decade of disappointing consumer products in respiratory 📉
Today, more digital health companies should explore seemingly irrational solutions and counterintuitive approaches. The best way to do that is to stop pretending things are more logical than they are, and start considering other, less logical and more magical answers ✨
In my latest post, I wrote about why we got here and how we change course. It’s a quick tour of willingness-to-pay studies and how easy it is to follow those to logical products and business models that no one buys. Plus, I get to introduce you to my favorite thinker on the unexpected behavior of consumers, and share a few highlights from his excellent guide on how and when to abandon logic.
Read the story ➡️
https://lnkd.in/ecsC9T-N
Clinician Scientist at Google Health & Clinical Lead for YouTube Health EMEA
3moThanks so much for sharing this, Robert