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Lucy Bradshaw (game developer)

From Wikipedia, the free encyclopedia
This article is about the American game developer. For the British actress, see Lucy Bradshaw.
Lucy Bradshaw
NationalityAmerican
EducationUniversity of Michigan (B.A., Psychology)[1][2]
OccupationVideo game producer
Known forThe Sims
SimCity

Lucy Bradshaw is an American video game producer. She is the former senior vice president and general manager of Maxis, a subsidiary of Electronic Arts.[3][4]

Bradshaw worked at LucasArts and Activision before moving to Electronic Arts in 1997.[3][2][1] Shortly afterward, Electronic Arts acquired Maxis, and Bradshaw became an executive producer on SimCity 3000.[3]

Bradshaw became senior vice president of Maxis in 2013, after serving as the studio's general manager.[5] Bradshaw oversaw development of SimCity, The Sims, and Spore.[6][7] She encountered controversy due to technical issues with the 2013 reboot of SimCity.[8][9]

In 2010, Fast Company named Bradshaw as one of the most influential women in technology.[3] In 2013, Fortune named Bradshaw one of the 10 most powerful women in gaming.[10]

Bradshaw left Electronic Arts in 2015.[4] Following her departure, she joined the Social VR team at Facebook. Her former co-worker Rachel Franklin, who had taken over Bradshaw's position at Maxis, became head of the Social VR team in 2016.[11]

References

[edit]
  1. ^ a b Abra Pressler (July 18, 2016). "Profile: Lucy Bradshaw". Historically Her Story. Retrieved January 6, 2017.
  2. ^ a b Noah Robischon (November 19, 2010). "Innovation Agents: Lucy Bradshaw, Senior Vice President at Electronic Arts". Fast Company. Retrieved January 6, 2017.
  3. ^ a b c d Austin Carr (March 24, 2010). "The Most Influential Women in Technology - Lucy Bradshaw". Fast Company. Retrieved January 6, 2017.
  4. ^ a b Jeff Grubb (September 24, 2015). "The Sims boss Lucy Bradshaw is leaving Electronic Arts". VentureBeat. Retrieved January 6, 2017.
  5. ^ Samit Sarkar (September 24, 2015). "Maxis boss Lucy Bradshaw leaves EA, studio being brought under EA's mobile division". Polygon. Retrieved January 6, 2017.
  6. ^ "Lucy Bradshaw Named to Fortune's "10 Most Powerful Women in Gaming"". Electronic Arts. October 30, 2013. Archived from the original on April 19, 2016. Retrieved January 6, 2017.
  7. ^ Dean Takahashi (June 11, 2008). "An interview with EA Maxis' Lucy Bradshaw on the making of Spore". VentureBeat. Retrieved January 6, 2017.
  8. ^ Michael McWhertor (March 15, 2013). "SimCity general manager Lucy Bradshaw on why the game 'is not an offline experience'". Polygon. Retrieved January 6, 2017.
  9. ^ Stephen Totilo (March 8, 2013). "Gridlock Plagues the New Online-Only SimCity". The New York Times. Retrieved January 6, 2017.
  10. ^ John Gaudiosi (October 24, 2013). "The 10 most powerful women in gaming". Fortune. Retrieved January 6, 2017.
  11. ^ Josh Constine (October 11, 2016). "Facebook hires The Sims' Rachel Rubin Franklin to lead Social VR team". TechCrunch. Retrieved January 6, 2017.


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