JP2001126147A - Device for providing customer with correspondence individual information at sales time - Google Patents

Abstract

PROBLEM TO BE SOLVED: To improve the customer satisfaction by giving detailed information on a commodity and other useful information to a customer who purchases the commodity on the spot. SOLUTION: A reading/writing part 14 reads a customer card carried by a customer, a customer attribute file 121 and a purchase history file 122 are retrieved, and data such as a name and the past purchase history data are read. A reading part 16 also reads the bar code of a purchased commodity, a commodity attribute file 123 is retrieved and commodity data are read. A main controlling part 11 reads and combines appropriate regular sentences from a message DB 124 on the basis of the data, further inserts the data such as a name if necessary, prepares a specialized message for the customer and makes a printer 18 print out the message.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention provides a customer who has purchased a product or received a service in a timely manner with information on the purchased product or service.
The present invention relates to a point-of-sale customer-specific individual information providing device for improving customer satisfaction and leading to sales promotion, and also for conducting effective advertising.

[0002]

2. Description of the Related Art In order to ensure sales at stores and the like, it is important to cultivate new customers and increase the return rate of customers. For this purpose,
For example, issue a customer card that can only be used at that store,
A system has been put to practical use in which service points are given according to the amount of shopping at the store and gift certificates that can be used instead of cash are provided to customers according to the number of points. It is also common practice to issue discount coupons for discounting specific products to customers who come to the store, and to hand out printed materials (so-called flyers) for special discount sales. Such an advertisement / advertisement method is indiscriminately advertised to people resident in a specific area by a newspaper insert advertisement or the like, in that it is performed only for customers who have visited the store or used the store. Certainly, it is much more effective.

[0003]

However, since the printed matter distributed as described above has the same contents to all customers, even if it is effective for one-off advertising such as a bargain sale, it is not specified. It was not intended to improve the so-called "familiar" feeling of the stores and increase customer satisfaction. Therefore, even if it is possible to increase sales by temporarily increasing the number of customers, for example, if similar low-priced sales are performed at other stores of the same type, the number of customers will decrease immediately. That is, the conventional method is not sufficient to secure so-called customers and secure stable sales.

[0004] When a customer purchases a product and a salesperson enters a customer layer code, a message corresponding to the customer layer is selected and printed on a receipt together with sales details.
POS system having an information providing function is disclosed in
-182077. According to such a system, it is possible to advertise / advertise a product according to the customer's demographic at the moment when the customer purchases the product. However, in such an information providing method, since the customer can only obtain information that is differentiated for each customer group, it is not much different from distributing a flyer or the like at the time of visiting the shop as described above, and necessarily increases customer satisfaction. Did not contribute.

The present invention has been made in view of the above points, and its main purpose is to provide a customer who has purchased a product or received a service with information on the purchased product or provided service. An individual information providing device for point-of-sale customers, which can accurately provide the individual information required by customers, thereby increasing customer satisfaction with the store, business entity, organization, etc., and assuredly securing fixed customers. Is to provide.

[0006]

SUMMARY OF THE INVENTION The present invention is directed to, for example, when a customer visits a store and purchases a product or receives a service, the information specific to the customer is handed to the customer on the spot. Provide an individual information providing device for point-of-sale customers. The point of sale referred to here means, for example, when a customer visits or visits a store or facility to purchase a product or receive a service, the time until the customer leaves the store or facility. Period. The service provided at this time is not limited to a fee, and may be a free service provided by a public facility or the like. Further, when a customer places an order for a product by telephone, the Internet, or the like, the term refers to a period from the order to the point in time when the product is actually delivered to the customer. In this case, the payment is not necessarily completed when the goods are delivered, and the point of sale does not necessarily mean that the payment is completed.

That is, the first point-of-sale customer-specific information providing apparatus according to the present invention comprises: a) customer information acquisition means for acquiring information on a customer; and b) when the customer purchases a product or receives a service. A product information acquisition means for acquiring information on the product or service; c) storing a plurality of fixed phrases in advance, selecting an appropriate fixed phrase based on the customer information and the product information, and A message creating means for creating a message by inserting appropriate data included in the customer information or product information when it is necessary to insert data into the customer, or d) a form in which the created message can be handed to the customer And an output means for outputting the data.

Further, in the second point-of-sale customer correspondence individual information providing apparatus according to the present invention, the customer information obtaining means a)
A1) customer information storage means for storing information about the customer; a2) customer identification information input means for inputting identification information for identifying the customer when the customer purchases a product or receives a service. A3) customer information search means for searching for information on the customer from the customer information storage means based on the inputted customer identification information, and the product information acquisition means b) comprises b1) a product or service Product information storage means for storing information about the product; b2) product identification information input means for inputting identification information for specifying the product or service when a customer purchases or receives a service; b3 A) product information search means for searching the product information storage means for information on the product based on the input product identification information.

In a third aspect of the present invention, the customer information acquiring means, the merchandise information acquiring means, the message creating means, and the output means are P
It is characterized in that the message is printed on a receipt describing the sales calculation result by the output means, integrated with the OS interlocking register.

[0010]

DESCRIPTION OF THE PREFERRED EMBODIMENTS In the point-of-sale customer-specific information providing apparatus according to the present invention, the customer information includes general information (customer information, etc.) about the customer, such as name, address, date of birth, age, and gender. Attribute data) and information (purchase history data) on the purchase history of each customer at the store (for example, purchase date, type of purchased product, product name, purchase price, etc.). On the other hand, the product information can include, for example, data on a detailed description of the product in addition to the product name and the manufacturer name.

As a suitable method for storing customer information at the store side and inputting the identification information of the customer who came to the store, it is conceivable to distribute a customer card to each customer who came to the store. Furthermore, when a customer purchases a product by bringing the customer card, a point is given for each purchase of a predetermined amount, and a privilege such as a discount is added according to the cumulative amount of the point, so that the usage rate of the customer card is improved. Therefore, customer information can be more reliably collected, which is advantageous for operation of the present apparatus. Such a customer card may hold at least data for identifying the customer card or data for identifying the customer, specifically, for example, a member number or the like expressed in a barcode format. If the customer identification data is read by the customer identification information input means and the customer identification data is compared with the data stored in the customer information storage means, detailed data can be obtained. Of course, if a large-capacity memory card such as an IC card using a semiconductor memory is used as a customer card, detailed customer information is stored in the card itself, and the stored contents of this card are stored at the time of visiting the customer. Can also be forwarded to the side. In any case, when the customer purchases the product, the customer-specific individual information providing device holds the customer data of the customer.

On the other hand, the merchandise information is stored in the merchandise information storage means. For example, the salesperson can read the barcode (that is, merchandise identification information) attached to the merchandise purchased by the customer with a barcode reader (merchandise input information). Means), the product identification information is input. For example, in a configuration using a POS interlocking register or a configuration linked with a POS terminal as in the third point of sale customer-specific individual information providing device, the operation of inputting product identification information in order to calculate the purchase price can also be performed. Therefore, the labor of the sales staff is reduced. When such product identification information is input, the product information search means checks the data stored in the product information storage means and reads out information on the corresponding product.

The message creating means is provided with a plurality of fixed phrases in advance, and selects a fixed phrase in accordance with the conditions defined by the customer information and the product information. For example, when a plurality of greetings are prepared, the most appropriate greeting is selected according to information such as the customer's age, gender, address, number of visits, and the total purchase amount. Further, if there is a portion in the sentence that requires data insertion, such as the name of a customer, the relevant data is inserted to complete the sentence. Also, for example, a product description is prepared for each product,
Select the description corresponding to the product. Then, several sentences are combined to complete the message. The message created in this way is printed on paper, for example, by the output means and handed to the customer on the spot. Therefore, the customer who has received the message can immediately know detailed information on the product. Of course, the message may include not only a sentence but also an image. In addition, instead of printing on paper, the data is handed to the customer in the form of electronic data, for example, held in a storage medium such as an IC card or a floppy disk, and read by an appropriate device after the customer returns home. May be made.

[0014] In the third configuration of the point-of-sale customer-specific individual information providing device, the output means may print out the message on a receipt describing the purchase amount and the like. According to this configuration, it is not necessary to hand over two printed materials, the receipt and the paper on which the message is printed, to the customer, so that the labor of the clerk or the like can be saved and the operation cost can be reduced.

By the way, in a store provided with the point-of-sale customer correspondence information providing device, it is expected that new products will be sequentially received. For example, when a new product is received, the product information storage means stores the new product. It is preferable that the product information of the new product is additionally stored or rewritten. For this purpose, it is preferable that the customer-facing information providing device is connected to a host device that centrally manages a plurality of stores via a communication line or the like. If the store is a chain store or branch, the host device is generally installed at the head office, chain store headquarters, outsourcing company, etc., so usually the product information is sent from the host device to each information providing device at once. Then, the merchandise information storage means of each store is rewritten almost simultaneously. Of course, if the host device is configured to transfer not only the product information but also the data of the fixed text included in the message from the host device, it is possible to create a more appropriate message according to the time and the like.

In such a configuration, the transmission of the product information from the host device to each information providing device can be performed by various methods. However, data communication using a public telephone line or a dedicated line, the Internet or a commercial network service ( For example, it is convenient to use the trade name Niftyserve. In addition, the product information may be sent by sending a storage medium such as a floppy (registered trademark) disk or a CD-ROM without depending on the connection via the communication line.

[0017]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS An embodiment of the present invention will be described below with reference to the drawings, taking as an example an individual information providing system for point-of-sale customers in which the present invention is applied to a liquor store. In the following description, this point-of-sale customer individual information providing system is referred to as a one-to-one message system (abbreviated as “OTO message system”). The OTO message system of this example is:
When a customer visits a liquor store and purchases wine, for example, a message containing detailed information about the wine is immediately created in a format specific to the customer, so that the salesperson can directly hand the customer to the customer. It was made.

FIG. 1 is a schematic diagram of the entire OTO message system. This system, as shown in FIG.
It includes a store 1 that sells merchandise to visiting customers 2 and a data processing center 4. A terminal device (information providing device) 10 is installed in the store 1. The terminal device 10 is connected to a host computer 5 having a high-speed processing capability provided in a data processing center 4 via a public or dedicated telephone line 3. It is connected. In FIG. 1, there is only one store 1, but in practice, one data processing center 4 has a telephone line 3
Many stores are connected via.

FIG. 2 is a standard configuration diagram of the terminal device 10. The terminal device 10 includes a main control unit 1 including a CPU and the like.
1, a storage unit 12 connected to the main control unit 11, a card reading / writing unit 14 for reading or writing magnetic data from a magnetic recording band of the magnetic card 6, a keyboard for inputting characters and numerical information, An input unit 15 including a pointing device such as a mouse, a barcode reading unit 16 for reading a barcode attached to a product, a display unit 17 for displaying characters and numerical information, and printing characters and numerical information on paper. A printer 18, a line connection unit (for example, a terminal adapter, a modem, etc.) 19 for transmitting and receiving data via the telephone line 3, and an input / output control unit 13 for controlling transmission and reception of data between the main control unit 11 and each of the above units And is configured. The terminal device 10 can be substantially embodied by a so-called general-purpose personal computer, a barcode reader, and a card reader / writer.

The main control unit 11 includes a well-known control program such as an OS, a program describing a procedure for performing an information providing process as described later, and an internal memory for temporarily storing data in various processes. And so on. The storage unit 12 is a readable and writable storage unit such as a hard disk, and includes a customer attribute file 121 and a purchase history file 1
22, a product attribute file 123, a fixed message database (hereinafter, referred to as "message DB") 124
And store data 125 are stored.

Each customer attribute file 121 has the format shown in FIG.
As shown in (1), an area for storing personal data such as member number, name, address, telephone number, date of birth, age, gender, occupation of each customer is secured. It is not always necessary to have all of these data, but at least a member number is assigned so that a customer can be specified by the member number. Of course, a telephone number or the like may be used instead of the member number, but it is desirable that different identification data be surely assigned to each customer.

The purchase history file 122 stores a product purchase history for each customer in the store. Each purchase history file 122 has a card issuing store identification code, as shown in FIG. Customer membership number, store identification code, number of visits to the store,
Past product (wine) purchase date, purchased product (wine)
An area for storing data such as an identification code and a price is secured. Here, the card issuing store is a store that has issued a customer card issued to each customer as described later, and the used store is a store where the customer has actually performed shopping. Therefore, when a customer makes a purchase at a card issuing store, the purchase history file 12 of the terminal device 10 of the store is purchased.
2 is the same as the card issuing store identification code and the used store identification code, and is different from the card issuing store, but when the customer shops at another store where the same customer card can be used, The card issuing store identification code and the used store identification code stored in the purchase history file 122 of the terminal device 10 of the used store are different.
When points are given according to the purchase amount as in the present embodiment, the accumulated points are also stored in the purchase history file 122. This customer attribute file 1
21 and the purchase history file 122 may be integrated.

The product attribute file 123 is a file in which data relating to a product (wine) handled in the store is stored. As shown in FIG. 5, each product attribute file 123 has an identification code (bar code) of the product. ), Merchandise name, manufacturer name, price, and merchandise description data and related merchandise data necessary to create a message as described below.

The message DB 124 includes a basic layout and fixed phrases when creating a message as described later, and stores general information (for example, notification of an event or the like) unrelated to each product. It also includes the provided fixed phrases. The store data 125 is data unique to the store, such as the store name, address, telephone number, and store manager name.

Since the product attribute file 123 is data on a product sold at the store, when a new product arrives, it is necessary to add data corresponding to the new product. Therefore, the latest product attribute data is transmitted from the data processing center 4 to each terminal device 10 regularly or irregularly, and when such data is received, the terminal device 10 stores the product attribute data in the storage unit 12. The data stored in the file 123 is additionally stored or the data is rewritten so that the latest product attribute file 123 is always held.

Hereinafter, the operation and operation of the OTO message system will be described in detail with reference to the flowchart of FIG. When a certain customer comes to the store for the first time (it is not always necessary to purchase a product), the store executes a customer registration process and issues a customer card to the customer. That is, the salesperson inserts an unused magnetic card into the card slot of the card reader / writer 14, and reads the barcode reader 16 based on, for example, the contents of the member application form that the customer has filled out. The card issuance operation is performed after inputting the minimum necessary information such as the customer's name by the operation or the input operation of the input unit 15 (step S1a). When such a registration operation is performed, a new member number is given to the customer, and the main control unit 11 is provided together with the input data.
Are temporarily stored in an internal memory of the storage unit 12 and further stored in the storage unit 12 as a customer attribute file 121 and a purchase history file 122 (step S2a). The card reading / writing unit 14 also records data such as a member number at a corresponding recording location of the magnetic card 6. As a result, it can be used as a customer card dedicated to the customer. In the case of a printable card, the member number, name, and the like may be printed on the card. As such a card, it is convenient to use a magnetic card as proposed by the present applicant in Japanese Patent Application No. 10-17924 (Japanese Patent Application Laid-Open No. 11-203561).

On the other hand, when a registered customer visits the store 1 and purchases a product, the salesperson inserts the customer card 6 brought by the customer into the card slot of the card reading / writing unit 14. Then, the card number is read by the card reading / writing unit 14 as the customer identification data recorded on the customer card 6 (step S1b).
The main control unit 11 refers to the member number, reads out the data of the customer from the customer attribute file 121 and the purchase history file 122, and temporarily stores the data (step S2b). As a result, it is possible to recognize not only the name, address, gender, and age of the customer, but also the type of merchandise purchased at the store in the past.

The salesperson reads the barcode attached to the product purchased by the customer using the barcode reader 16 (step S3). The main control unit 11 stores the product data corresponding to the product identification code in the product attribute file 12.
3 and temporarily store them (step S
4). After that, the main control unit 11 starts creating a message (step S5).

First, a layout in which an address, a greeting, a product description, and the like are arranged in a frame of a predetermined size (for example, a size of about A4 size in a final printed state) is determined (see FIG. 4). Step S6). Data defining such a layout is included in the message DB 124. If there is only one type of layout data,
There is no room for selection, and the layout is determined according to the layout data. On the other hand, when there are a plurality of types of layout data, an appropriate layout is selected under conditions such as customer attribute data and purchase history data.

FIG. 7 shows an example of such a layout. In a frame P0, an address P1, a greeting P2, a description P3 of an individual product, a description P4 of a place of origin, related information P5, a list P6 of past purchased products. In addition, areas for describing other recommended products P7, other notices P8, today's fortune P9, and store information P10 are secured. When such a layout is determined, sentences to be inserted into the respective areas are determined one by one (step S7). The message DB 124 has one or more sentence candidates to be inserted into each area. For example, for the greeting P2, as shown in FIG.
A plurality of sentence candidates such as A, P2B, P2C, etc. are prepared, and selectable conditions are determined for each sentence. The criteria are customer attribute data, purchase history data,
Based on product attribute data or other incidental data (sale date, time, weather, etc.)
For example, P2B in FIG. 8 indicates that the number of visits is zero, that is, this is the first visit to the store, and that the customer's address is an address other than a predetermined area (an area within a predetermined distance from the store). Selected when the conditions are met.

Now, if the P2B sentence "Come from afar, thank you, thank you in the future" is selected here, there is no "#" signifying insertion designation in the sentence. Therefore, in this case, since insertion is not necessary, the process proceeds from step S8 to S10. On the other hand, P
When the sentence 2A “[# 1] visit for the second time, sincerely ...” is selected, this sentence includes insertion designations in two places # 1 and # 2. As shown in FIG. 9, such a sentence is accompanied by data indicating the definition of each insertion specification, and the insertion data can be called based on this data. For example, in the example of FIG. 9, the insertion designation # 1 is a number obtained by adding 1 to the number of visits, and # 2 defines the name of the customer. Therefore, the number of visits and the name are called from the purchase history data and the customer attribute data, respectively, and inserted into the corresponding portions (step S).
9). Thus, for example, if the number of visits to the store is 3, a sentence such as “Thank you for visiting the store for the fourth time, thank you very much.” Is completed.

Another example is the description P of an individual product.
For example, a plurality of sentences as shown in FIG. 10 are prepared. When the sentence of P3A is selected, since the sentence includes insertion designations # 1 to # 7, a word or sentence is selected from the product description data of the product attribute file 123 according to the definition of each insertion designation. You. In this way, the sentence arranged in each of the areas P1 to P10 shown in the layout is determined. When the message is determined (step S1
1), the main controller 11 prints out a message from the printer 18 (step S12). FIG. 11 is a schematic diagram of a message finally delivered to the customer. The salesperson hands this message to the customer along with the goods and receipt.

As described above, the combination of sentences changes according to the customer attribute, purchase history, purchased product type, purchase price, and the like, so that the types of messages become enormous. For example, even if the same customer purchases the same product, a different message can always be provided to the customer by changing the product description according to the number of visits to the store. Also,
In the above-described configuration, for example, a message issuance history file is created, a combination of message sentences issued to each customer is stored, and the like, even if the same product is purchased, the contents of the product description may not be the same. Good.

As described above, despite the fact that a message is composed of a predetermined sentence or a combination of words, each customer is particularly issued to himself / herself. Feeling, the "customer" of the store
The awareness of that is very high. As a result, the return rate to the store will increase, which will greatly contribute to sales promotion.

In the description of the above embodiment, the customer card 6 uses a card that can read and write data magnetically, and the terminal device 10 reads and writes a card that can read and write the data. Although the unit 14 is provided, the customer card 6 only needs to hold at least data that can identify the customer. Therefore, a simple configuration in which a bar code sticker indicating an identification number for each customer is attached to the surface of a plastic card, for example, may be used. When such a card is used, the barcode attached to the card can be read by the barcode reader 16, so that the card reader / writer 14 becomes unnecessary.

In the configuration of the above-described embodiment, if the terminal device 10 includes a receipt issuing machine for issuing a receipt for printing the details and the amount of the purchased product, the above-described message is issued from the receipt issuing machine. May be printed out. Of course, in this case, a layout corresponding to the size of the receipt is prepared.

Further, the terminal device 10 of the above embodiment is mainly composed of a personal computer. However, the present invention is not limited to this. For example, a POS link register 20 as shown in FIG. 12 can be used. In this case, FIG.
Can use the printer 18 for receipt printing included in the POS interlock register 20. That is, the above message may be printed on the receipt issued to each customer together with the purchased product, the purchase price, and the like.

In practice, it can be said that the POS interlocking register 20 currently on the market is a personal computer with a specialized function. In other words, the function as the POS interlocking register is a
It is often embodied by executing on a PU or the like. Therefore, in this case, the OTO message system according to the present invention can be constituted by the existing POS link register mainly by rewriting the program.

FIGS. 13 to 15 are diagrams showing an example of a message handed to a customer in the OTO message system using the POS interlocking register 20. FIG. 13 shows an example of a message in a pharmacy, FIG. 14 shows an example of a message in a bookstore, and FIG. 15 shows an example of a message in a recorded video rental shop (so-called rental video shop).

In the example shown in FIG. 13, Q1 to Q8 are sentences that can be appropriately changed according to the customer attributes, purchase history, types of purchased goods, and the like, or insertion designated portions, Q1 is the store name, and Q2 is the store name. The number of points of the purchased product and the total number of points, Q3 is the customer's name, Q4 is the use inquiry of the previously purchased product, Q5 is the description of the purchased product this time, Q6 is the description of other recommended products in a category close to the purchased product, Q7 is a discount coupon for the previously purchased product, and Q8 is a discount coupon for another recommended product (product described in Q6) in a category close to the purchased product. In addition, q1 is a sales description area that describes the type of the purchased product, the purchase amount, and the like, which is described in a conventionally issued receipt, and q2 is a message area unique to the present system.

In the example shown in FIG. 14, R1 to R5 are sentences that can be appropriately changed in accordance with the customer attribute, purchase history, type of purchased product, or a designated insertion place, R1 is a store name, and R2 is a store name. Customer name, R3 is the author name of the product (book) purchased this time, R4 is the representative work of the author of R3 (however, the one purchased this time is excluded), and R5 is the new publication of the favorite field that was surveyed in advance by questionnaire etc. This is an introduction to the book.

In the example shown in FIG. 15, T1 to T8 are sentences that can be appropriately changed according to the customer attribute, purchase history, type of purchased product, and the like, or a designated insertion place, T1 is a store name, and T2 is a store name. The title of the video borrowed this time, T3 is the name of the customer, T4 is the field that has been used frequently in the past, T5 is the description of the recommended video in the field of T4 or a field close to it, and T6 is other preferences that were surveyed in advance by questionnaire etc. Field, T7 is T
Explanation of recommended videos in the sixth area, T8 is a discount coupon for the video introduced in T5.

As described above, the type and content of a message provided to a customer in this OTO message system can be appropriately changed according to the type of business, field, etc. in which the message is introduced. Of course, the scope of application of the present invention is not limited to the above-mentioned ones. In addition to various merchandise stores, accommodation and eating and drinking facilities such as hotels and restaurants, financial institutions such as banks and securities companies, insurance companies, gas stations, and barbers -A wide range of applications are possible, from service-providing stores such as beauty salons, non-store sales such as medical institutions and mail-order sales, to public service providing facilities such as libraries and municipal offices. That is, the present invention can be applied in a form suitable for selling or providing a service to a customer (or a user) in some form.

[0044]

As described above, in the point-of-sale customer-specific information providing apparatus according to the present invention, a customer who has purchased a product at a store or received a service is provided with the gender of the customer on the spot. , Age and other attributes, purchase history,
A message created in a specialized format according to the purchased product and the like is handed. Therefore, the customer can immediately obtain useful information such as knowledge about the product or service. Also, since the message is in the form of a personal communication addressed to the individual customer, the store is "familiar"
This will make you feel more and return to the store will increase. Therefore, a great sales promotion effect can be obtained. In addition, by including an appropriate advertisement of a recommended product or the like in a message or a discount coupon for purchasing a product, more effective sales promotion can be expected.

[Brief description of the drawings]

FIG. 1 is an overall configuration diagram of a point-of-sale customer individual information providing system according to an embodiment of the present invention.

FIG. 2 is a standard configuration diagram of a terminal device included in the system.

FIG. 3 is a schematic diagram showing an example of a customer attribute file.

FIG. 4 is a schematic diagram showing an example of a purchase history file.

FIG. 5 is a schematic diagram showing an example of a product attribute file.

FIG. 6 is a flowchart showing the operation and operation of the point-of-sale customer-specific information providing system according to the embodiment;

FIG. 7 is a view showing an example of a layout of a message created in the embodiment.

FIG. 8 is a diagram showing an example of a greeting text option in FIG. 7;

FIG. 9 is a view showing an example of insertion data in FIG. 8;

FIG. 10 is a diagram showing an example of options for a product description sentence in FIG. 7;

FIG. 11 is a view showing an example of a message created by the embodiment.

FIG. 12 shows a POS that can be used as a terminal device of the present invention.
Schematic external view of an interlocking register.

FIG. 13 is a diagram showing an example of a message printed in the point-of-sale customer individual information providing system using a POS link register.

FIG. 14 is a diagram showing another example of a message printed in the point-of-sale customer individual information providing system using a POS link register.

FIG. 15 is a diagram showing another example of a message printed in the point-of-sale customer correspondence individual information providing system using the POS link register.

[Explanation of symbols]

 DESCRIPTION OF SYMBOLS 1 ... Store 2 ... Customer 3 ... Telephone line 4 ... Data processing center 5 ... Host computer 6 ... Customer card 7 ... Customer home 10 ... Terminal device 11 ... Main control unit 12 ... Storage unit 121 ... Customer attribute file 122 ... Purchase history file 123 ... commodity attribute file 124 ... fixed message database 125 ... store data 13 ... input / output control unit 14 ... card reading / writing unit 15 ... input unit 16 ... bar code reading unit 17 ... display unit 18 ... printer 19 ... line connection unit 20 POS linked register

Continued on the front page F term (reference) 3E042 BA07 CC04 CC06 CD04 CE03 CE04 CE05 EA01 5B049 AA02 BB11 CC02 CC08 DD02 DD04 DD05 EE05 FF02 GG01 GG02

Claims (3)

[Claims] 1. a) customer information acquisition means for acquiring information on a customer; b) product information acquisition means for acquiring information on a product or service when the customer purchases or receives a product; c. ) A plurality of fixed phrases are stored in advance, and an appropriate fixed phrase is selected based on the customer information and the product information. When it is necessary to insert data into the fixed phrase, the customer information or the product information is stored. Point-of-sale customer, characterized by comprising: message creation means for creating a message by inserting appropriate data included in the message; and d) output means for outputting the created message in a form that can be handed to the customer. Corresponding individual information providing device. 2. The customer information acquisition means a) includes: a1) customer information storage means for storing information about the customer; and a2) identifying the customer when the customer purchases a product or receives a service. Customer identification information input means for inputting identification information for the customer, a3) customer information search means for searching for information on the customer from the customer information storage means based on the input customer identification information, and The information obtaining means b) includes: b1) a goods information storage means for storing information on goods or services; and b2) an identification for specifying the goods or services when a customer purchases or receives services. Product identification information input means for inputting information; and b3) product information search means for searching the product information storage means for information on the product based on the input product identification information. The point-of-sale customer-specific individual information providing device according to claim 1. 3. The method according to claim 1, wherein the customer information acquiring unit, the merchandise information acquiring unit, the message creating unit, and the output unit are integrated in a POS link register, and the output unit prints the message on a receipt describing a sales calculation result. The individual information providing device corresponding to a point-of-sale customer according to claim 1 or 2, characterized in that: