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KR20010000688A - new internet auction - Google Patents

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Publication number
KR20010000688A
KR20010000688A KR1020000060216A KR20000060216A KR20010000688A KR 20010000688 A KR20010000688 A KR 20010000688A KR 1020000060216 A KR1020000060216 A KR 1020000060216A KR 20000060216 A KR20000060216 A KR 20000060216A KR 20010000688 A KR20010000688 A KR 20010000688A
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South Korea
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auction
advertiser
advertisement
product
internet
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KR1020000060216A
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Korean (ko)
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최두
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최두
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Priority to KR1020000060216A priority Critical patent/KR20010000688A/en
Publication of KR20010000688A publication Critical patent/KR20010000688A/en

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Abstract

PURPOSE: An internet auction is provided to reduce the maximum bid amount by applying a fluctuating advertisement fee amount that differentiates according to the number of bidders in an auction and enabling the seller and the purchaser to receive advertisement fee from the advertisers. CONSTITUTION: A seller provides an auction product and a consumer or an advertiser reviews the auction product by viewing its picture and usage information. The consumer makes a bid and the advertiser supplies an advertisement expecting a large number of bidders. An auction site operator determines to advertise a specific advertiser's advertisement by selecting an advertiser that offers the highest advertisement fee or one that registers first. Once the auction is concluded, the auction site operator, the seller, and the highest bidder receives the advertisement fee through points, coupons, cash, prizes, and other methods.

Description

새로운 인터넷 경매 {new internet auction}New internet auctions {new internet auction}

본 발명는 인터넷 경매 방식 특허로써The present invention is an internet auction method patent

가격이 점점 올라가는 경매 경쟁에서 역으로 다시 가격을 내리는 신 개념의 경매방식의 신경매 방식 특허입니다.It is a new concept of auction mode nerve patent that lowers the price in reverse in an increasingly competitive auction competition.

이를 위하여 본 발명은To this end, the present invention

인터넷 경매 사이트의 물건을 소개하는 창이나 입찰하는 창등 소비자가 직접적으로Consumers such as windows that introduce articles of Internet auction sites or windows that bid directly

물건을 확인하려고 클릭하여 들어가는 창에 개인이나 인터넷 광고업자가A personal or internet advertiser

우선 순위로 광고를 띄울수 있도록합니다Allows you to advertise with priority

그러면 소비자에게 직접적으로 광고가 보여지고 소비자는 광고를 보면서 입찰을 하게됩니다.The ad is then shown directly to the consumer, who then bids while watching the ad.

그런다음 낙찰받은 소비자에게 광고주는 포인트나 일정한 금액, 쿠폰, 또는 물건값의 일부분등 인터넷 관련 상품이나 돈으로 보상을 하게됩니다.The successful bidder then rewards the customer with Internet-related goods or money, such as points, a certain amount, coupon, or part of the price of the item.

소비자는 결국 자신의 낙찰금액의 일부분을 보상받을수 있어 더욱 낮아진 금액으로 구입이 가능하며 물건하나의 경매창에 여러 광고업자가 광고를 띄우게 하여 오히려 공짜로도 물건을 낙찰받을수 있는 아주 새로운 경매방식입니다.Consumers can eventually be compensated for a portion of their winnings, so they can be purchased at a lower price, and it is a brand new auction method that allows many advertisers to advertise in a single auction window.

본인은 이 새로운 방식의 경매이름을 광경매(광고와 경매의 혼합)라 명칭합니다.I call this new auction name auction, a mix of advertising and auctions.

일반적으로 기존의 인터넷 경매방식은 서로가 경쟁을 하면서 일방적으로 가격이 올라가기만 하였다. 서로가 좀더 높은 가격을 불러야만 낙찰되기 때문이다.In general, the existing auction method of the Internet only increased the price unilaterally competing with each other. This is because they have to bid higher for each other.

그래서 역경매가 나왔지만 역경매 역시 경매보다 사용빈도가 낮으며 원가아래로는 가격을 재시하지 못하는 단점이 있었다.So, the reverse auction came out, but the reverse auction was also used less frequently than the auction and had a disadvantage that the price could not be replayed below the cost.

결국 물건을 구매하려는 소비자는 낙찰을 받기위해서 가격을 계속해서 높게 재시해야만 했했습니다.Eventually, the consumer who wanted to buy something had to keep recounting the price in order to win.

또한 인터넷에다가 조그마한 배너광고나 박스광고 하나 띄우기 위해서 기존에는 막대한 돈이 들어야만 했다.Also, in order to display a small banner advertisement or a box advertisement on the Internet, it had to cost a lot of money.

물론 인기없는 사이트의 가격은 쌌지만 기업이 아닌 개인이 손 쉽게 띄울수 있는 광고정책은 없었다.Of course, the price of the unpopular site was low, but there was no advertising policy that could be easily displayed by non-corporate individuals.

그리고 유명사이트나 회원수가 많은 사이트의 광고비는 너무나 비싸기 때문에 거대기업이나 돈많은 벤쳐의 편중된 광고만 띄워지고 있었으며 도저히 신생 벤쳐의 알림길은 없었다.And because the advertising cost of famous sites or sites with a large number of members is too expensive, only the unbiased advertisements of big companies or expensive ventures were displayed, and there was no notice of new ventures.

결국 인터넷에서 자신이나 기업을 알리고자 하는 광고는 개인이나 조그마한 사업자에게는 너무나도 힘든일이었다.After all, advertising to advertise yourself or a company on the Internet was too hard for an individual or a small business owner.

본 발명은 상기와 같은 문제점을 해소하기 위해The present invention to solve the above problems

경매가 붙는 경매창에 인터넷 광고 업자들도 우선순위나 더욱 많은 광고비를 내는 경매를 통해 소비자가 많이 모이는 경매창에 광고를 올림으로써In the auction window where auctions are attached, Internet advertising companies also place advertisements in the auction window where consumers gather a lot through auctions that prioritize or pay more.

물건을 낙찰받은 소비자나 물건을 파는 소비자 모두가 광고업주의 광고비를 보상받음으로써Both the successful bidder or the seller who sells the goods will be compensated for the advertising costs

물건값의 낙찰가를 낮출수가 있으며. 물건을 더욱 싸게 내놓는 경매문화가 형성될것이다.You can lower the winning bid price. An auction culture will be formed that offers goods cheaper.

또한 개인이나 소규모 사업자는Also, individuals or small businesses

유명사이트나 사람이 많이 모이는 사이트에 아주 저렴한 돈으로 광고를 쉽게 별도의 복잡한 계약없이 광고를 띄울수 있어서 엄청난 이익이 창출되는 것이다.It is possible to advertise on a famous site or a site with a lot of people at a very low cost, and can easily advertise without a complicated contract, thereby generating huge profits.

먼저 인터넷 경매사이트에서First on the internet auction site

판매자가 경매를 물건을 내놓습니다.The seller puts up the auction.

그러면 낙찰받으려는 소비자나 광고를 올리려는 광고주는 물건의 내용을 보고자 클릭하여Then consumers who want to win the bid or advertisers who want to advertise click to see the content

물건의 사진이나 설명 용도등이 표시된 창으로 들어가게 됩니다.You will be taken to a window that shows photos and descriptions of things.

여기서 소비자는 입찰을 할것입니다.Here the consumer will bid.

이때 광고주는 이 물건에 사람이 많이 모일 것을 예상하고 광고를 올리게 되는 것입니다.At this point, the advertiser expects to attract a lot of people to this item and posts an ad.

이때 산출되는 광고비는The advertising costs calculated at this time

해당사이트의 운영자와 결정하여Decided by the operator of the site

광고주가 광고비를 얼마늘 더 내겠다는 경매방식을 통해 물건의 사진이나 소비자의 입찰창이 있는 곳에 광고주의 입찰창도 만들어 광고주가 입찰하게 하는 방법과Through the auction method that the advertiser pays the advertising fee, the advertiser can make a bid window where the photo of the product or the consumer's bid window is located, and the advertiser bids.

먼저 우선순위로 광고를 올릴수있게 하여 다수의 광고를 올리게 하는 방법과First, let's start by placing your ads in priority so that you

이외 다양성을 갖추어 광고를 올리게 합니다.Beyond that, you have a variety of ads.

마지막으로 낙찰가가 결정되면Finally, if the winning bid is decided

광고주는The advertiser

해당사이트의 운영자와 결정한 것을 토대로 광고비를 적절하게 분배합니다.We distribute appropriate advertising costs based on decisions made by the operator of the site.

이때 해당사이트의 운영자와 물건을 올린사람, 낙찰받은 사람이 광고비를 받게되며At this time, the operator of the site, the person who uploaded the item, the successful bidder will receive the advertising fee.

포인트, 쿠폰, 상품, 현금등 여러 가지 형태로 보상을 받게 됩니다.You will receive rewards in various forms, including points, coupons, prizes and cash.

이 발명은 또 하나의 인터넷 거래방식의 혁명으로써This invention is another revolution in the way of Internet transactions.

개인이나 소규모의 사업자가 거대 사이트의 소비자가 많이 모이는 곳에 직접적으로 저렴한 가격에 광고를 할 수 있어서 가장먼저 소규모기업의 활성화를 손꼽을수 있다.Individuals and small businesses can advertise directly at low prices where large sites attract a lot of consumers.

비정상적으로 자라는 인터넷 사업에 균형을 가져다 줄수 있다는 점이다.It can balance the Internet business that is growing abnormally.

또한 경매에 물건을 내놓은 사람이나 낙찰받은 사람 모두에게 이익이 있음으로 경매의 단점을 보안하였으며We also secured the disadvantages of the auction by benefiting both the person who put the item on the auction or the successful bidder.

사이트운영자에게는 새로운 이익의 창출이 되는 것이다.It will create new profits for site operators.

이것은 완전 새로운 경매형태인 것이다.This is an entirely new form of auction.

Claims (1)

상품을 올린(상품의 사진, 용도, 설명, 소비자 입찰창이 있는곳) 창에 개인이나 인터넷 광고주가 광고를 올리도록 합니다.Have an individual or an internet advertiser post your ad in the window where the item was posted (where the product's photo, purpose, description, and consumer bidding window). 상기 개인이나 광고주는 여러 가지 형태(서로간의 입찰, 우선순위의 의해 여러개의 광고, 게임방식)로 배너나 줄광고를 올립니다.The individual or the advertiser posts a banner or a line advertisement in various forms (multiple tenders, multiple advertisements by priority, game method). 상기 낙찰되어 종료되었을 때 광고주들간의 광고비에서 나온 이익금을 낙찰자의 물건값에 보상하여 낙찰자는 낙찰금액에서 광고주들이 낸 광고비를 뺀 나머지만 내고 물건을 받게 됩니다.When the bid is completed and the bidder is terminated, the winner's profit is compensated for the price of the bidder's product, and the bidder receives the product after subtracting the advertising fee paid by the advertiser. 상기 광고비는 형태에 따라 쿠폰, 상품, 포인트, 현금으로도 지급됩니다.The above advertising costs are also paid in coupons, prizes, points and cash depending on the form.
KR1020000060216A 2000-10-13 2000-10-13 new internet auction KR20010000688A (en)

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Cited By (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20010067788A (en) * 2001-03-26 2001-07-13 김성범 Real-time auction system and method thereof for b2b
KR20030005944A (en) * 2001-07-11 2003-01-23 유종연 Inverse Advertisement Auction Service Connected Autonomic Goods Advertisement and Free Business Card
KR20030008592A (en) * 2001-07-19 2003-01-29 (주)아이클릭세븐 Ponits-accumulating Type of Internet Advertising Method in Internet Auction
US7895077B2 (en) 2004-03-11 2011-02-22 Yahoo! Inc. Predicting inventory availability and prioritizing the serving of competing advertisements based on contract value
US8380572B2 (en) * 2003-08-25 2013-02-19 Yahoo! Inc. Selecting among advertisements competing for a slot associated with electronic content delivered over a network

Cited By (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20010067788A (en) * 2001-03-26 2001-07-13 김성범 Real-time auction system and method thereof for b2b
KR20030005944A (en) * 2001-07-11 2003-01-23 유종연 Inverse Advertisement Auction Service Connected Autonomic Goods Advertisement and Free Business Card
KR20030008592A (en) * 2001-07-19 2003-01-29 (주)아이클릭세븐 Ponits-accumulating Type of Internet Advertising Method in Internet Auction
US8380572B2 (en) * 2003-08-25 2013-02-19 Yahoo! Inc. Selecting among advertisements competing for a slot associated with electronic content delivered over a network
US7895077B2 (en) 2004-03-11 2011-02-22 Yahoo! Inc. Predicting inventory availability and prioritizing the serving of competing advertisements based on contract value

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