KR20030008592A - Ponits-accumulating Type of Internet Advertising Method in Internet Auction - Google Patents

Abstract

PURPOSE: A method for a point accumulation type Internet AD(ADvertisement) on the Internet auction is provided to enhance the Internet AD effect and the participation of the Internet auction and to reduce the overload of an auction server by connecting a buyer receiving an AD viewing certification with an AD server and accumulating the point according to a click frequency. CONSTITUTION: An AD provider and a stock information provider store the AD information and the stock information in the AD server and update it through an AD provider server and a stock information provider server. After connecting to the auction server through a buyer terminal, the buyer selects an article to buy and receives the AD viewing certification by inputting the payment information(S221). If the buyer clicks the AD linked with the AD server, the point is accumulated to a buyer information database of the auction server according to an AD click frequency(S210).

Description

Points-accumulating Type of Internet Advertising Method in Internet Auction}

The present invention relates to a point earning type internet advertising method in an internet auction, in particular, when a buyer accesses an auction server and receives an advertisement to verify the advertisement by selecting a desired item of purchase and inputting payment information, according to the number of advertisement clicks Points are earned and points earned in the Internet auction method to increase the Internet advertising effect by enabling the payment of the winning price or cash back with the accumulated points and to activate the participation of the Internet auction.

In general, Internet auction sites accumulate points when purchasing goods or clicking banner advertisements to activate operations and increase sales, so that only a small portion of the purchase amount is paid for cash or winning items according to the points according to the auction site operator's predetermined criteria. It is refunded in price.

However, the point is available only when a predetermined time or more, and because only part of the refund is low involvement of the user, there was a problem that the advertising company is difficult to obtain the desired advertising effect.

In addition, it is difficult to perform accurate target marketing because advertisements are made for an unspecified number on the internet auction site, and banner advertisements on shopping mall sites may cause the shopping mall site to be cluttered and the load placed on the server increases.

An object of the present invention for solving the above problems, the buyer is connected to the auction server, select the desired item to purchase and then enter the payment information is authenticated by the advertisement viewing connected to an independent advertisement viewing server linked to the auction server, By clicking and watching the advertisement, points are earned according to the number of clicks on the advertisement, and the accumulated points can be used for purchase of successful bids or stocks to increase the effectiveness of internet advertisements, activate participation in internet auctions, and overload the auction server. It is to provide a point earning Internet advertising method in the Internet auction can be reduced.

1 is a block diagram showing a system for a point earning type internet advertising method according to the present invention

Figure 2 is a flow chart for explaining the first step by the Internet advertising method according to the present invention

Figure 3 is a flow chart for explaining the second step and the third step of the point-earning Internet advertising method according to the present invention

4 is a flow chart for explaining the member / non-member authentication step of FIG.

※ Explanation of codes for main parts of drawing

10: buyer terminal 20: auction server

25: payment institution server 30: advertising viewing server

40: advertisement provider server 50: securities information provider server

60: advertisement product provider server 70: securities company server

The Internet advertising method according to the present invention for achieving the above object comprises the first step of the advertising provider and the securities information provider stores and updates the advertisement information and securities information in the advertisement viewing server through the advertisement provider server and the securities information provider server; When the buyer accesses the auction server through the purchaser terminal, the second step of authenticating the advertisement by selecting the desired item after authentication of the member / non-member and inputting the payment information, and the advertisement of the buyer linked to the advertisement viewing server The third step of accumulating the points according to the number of clicks on the advertisements in the purchaser information database of the auction server when the user clicks to view the clicks is performed.

In the first step, the advertisement provider and the securities information provider access the advertisement viewing server through the advertisement provider server and the stock information provider server, respectively, the member authentication step, and the buyer information in the auction server linked to the advertisement viewing server. Analyzing buyer information by searching a database; storing advertisement information or securities information in an advertisement information database or a stock information database of the advertisement viewing server according to the analyzed buyer information; and in real time, the advertisement information or stock information. It is preferable to include the step of updating.

In the second step, the purchaser accesses the auction server through the purchaser terminal to receive membership / non-member authentication, and searches for the item information database of the auction server to select a desired item to participate in the item preference survey. According to the step and whether the buyer enters the buyer information and / or payment information, it is preferable to include the step of verifying the advertisement viewing by viewing the advertisement.

The member / non-member authentication is to confirm whether the buyer is a member and, if a member, input member information such as a member ID and password, search and approve the buyer information database in the auction server, and if not, check whether the member is a member. Inputting and storing the purchaser information in the buyer information database if the subscription is made, granting and approving a session ID if the user does not want to register, and selecting the purchase in the buyer information database after the approval. It is preferable to include a step of checking whether there is a desired item, and if there is a selected desired item of purchase, whether to purchase another auction item.

The third step is to accumulate points in the buyer information database of the auction server when the buyer clicks on the advertisement to watch the advertisement, and confirms whether the buyer clicks on the advertisement product or securities information during the advertisement viewing and clicks the linked link. Connecting to the corresponding advertisement product provider server or the securities company server, confirming whether to watch the next advertisement, checking if the successful bidder is selected if not watching the next advertisement, checking the accumulated points if the successful bidder is selected, and earned points It is preferable that the method comprises the step of paying the successful bid price and checking the successful bid price, updating the points, and returning to the purchase desired article selection step of the auction server if the successful bidder is not selected.

The purchaser information database may include purchaser identification information and / or member information, auction item information that a buyer purchases or wants to purchase, and payment information including account transfer, credit card payment, or point payment, etc. used for payment of a successful bid. And it is preferable to include a point according to the number of advertisement clicks per buyer.

The points may be credited in conjunction with the credit card.

The accumulated points may be refunded in cash or cyber money to be used at the time of payment for the successful bid in the auction server.

The accumulated points may be refunded in cash or cyber money and used at the time of stock sale in the securities company server.

The purchaser terminal preferably includes a wired terminal and a wireless terminal.

Preferably, the advertisement information database or the securities information database is linked with an advertisement product provider server and / or a securities company server.

The advertisement information includes the securities information linked to the securities company server, so that the buyer can check the securities information in real time during the advertisement viewing and sell the stock.

The article preference survey, advertisement click and advertisement viewing is preferably made for a certain period of time, a certain time.

1 is a block diagram showing a system for a point earning type internet advertising method according to the present invention. That is, as shown in the figure, the system for the Internet advertising method according to the present invention, the buyer terminal 10 for the buyer to access the Internet by wire or wireless, the article information database 21 and the buyer information participating in the bidding An auction server 20 including a database 22 and an advertisement viewing server interworking with the auction server 20 and including an advertisement information database 31, a stock information database 32, and a member information database 33. 30, an advertisement provider server 40 for providing advertisement information to the advertisement information database 31, a stock information provider server 50 for providing securities information to the stock information database 32, and an advertisement information database 31. The advertisement product provider server 60 linked to the advertisement information of the) and the securities company server 70 linked to the securities information of the stock information database 32.

The buyer information database 22 in the auction server 20 includes buyer's personal information such as the buyer's name, age, social security number, and / or a member ID and password if the buyer is a member, and the buyer purchases or makes a purchase. Desired auction item information, payment information including a bank transfer, credit card payment or point payment used when the successful bid payment, and points according to the number of clicks are preferably stored together.

If the buyer does not pay the point, the auction server 20 requests payment approval in connection with a payment institution server 25 such as a bank or a credit card company according to the input payment information. Will be approved.

The advertisement information database 31 and the stock information database 32 of the advertisement viewing server 30 are updated in real time from the advertisement provider server 40 and the stock information provider server.

When the advertisement information provider and the securities information provider are connected to the advertisement viewing server 30, the advertisement information provider and the securities information provider are connected to the member information database 33 to receive member authentication.

Further, the advertisement information provider and the securities information provider may search the buyer information database 22 of the auction server 20 linked with the advertisement viewing server 30 to provide advertisement information and securities information according to the buyer or the buyer's tendency. Can be. That is, the advertisement information provider and the securities information provider analyze the buyer information, such as the buyer's age, gender, auction item information, point status, etc., through the buyer information database 22, and the advertisement product or securities accordingly. The information may be selected and provided to the advertisement viewing server 30.

In addition, since the advertisement information database 31 is provided in a form in which the securities information is included in the advertisement information in conjunction with the securities information database 32, the buyer confirms the stock information such as the stock quote at the same time as the advertisement is viewed. Can be. That is, as an embodiment, the securities company linked to the securities information provided in the form of MARQUEE in JavaScript or "html" on the top or bottom side of the advertisement viewing window and clicked on the securities information. You can connect to the server.

In addition, when the advertisement product is clicked when the advertisement is viewed, the advertisement product provider server 60 may be linked to purchase the advertisement product.

Of course, the above-described embodiment of the system for the Internet advertising method according to the present invention as a form of storing the advertisement information or the securities information in the advertisement viewing server, as a modified embodiment, the advertisement information or The load of the advertisement viewing server is modified by linking the stock information to the advertisement provider server or the stock information provider server using an EMBED syntax in JavaScript, "html", etc. without storing the stock information on the advertisement viewing server. It will be apparent to one skilled in the art that the number of parts may be reduced.

Hereinafter will be described in detail with reference to the accompanying drawings, an embodiment of a point earning type internet advertising method according to the present invention using the system.

2 is a flowchart illustrating a first step in which an advertisement provider and a stock information provider store and update advertisement information or stock information according to the Internet advertisement method according to the present invention. In the storing and updating process, first, the advertisement provider and the stock information provider access the advertisement viewing server through the advertisement provider server and the stock information provider server (S100), the member authentication step (S101), and the advertisement viewing server. Analyzing the buyer information by searching the buyer information data in the linked auction server (S102) and storing the advertisement information or the stock information in the advertisement information database or the stock information database of the advertisement viewing server according to the analyzed buyer information. Step S103 and updating the advertisement information or stock information in real time (S1) 04).

Of course, since the advertisement information provider and the securities information provider pay the advertisement cost to the auction site, the auction site operator can refund the accumulated points of the successful bidder buyers to the advertisement cost according to the number of clicks on the advertisement.

3 is a flow chart for explaining the second step and the third step of the point-earning Internet advertising method according to the present invention.

That is, as shown in the figure, the second step of the point-earning Internet advertising method according to the present invention, after the buyer is connected to the Internet auction server by wire or wireless via the buyer terminal (S200) after receiving the member / non-member authentication ( In step S201, the auction item information database in the auction server is searched for and selects an item to be purchased (S202), and participates in the item preference survey that continues for a predetermined period of time (S203). After the item preference survey is finished, the purchaser checks whether the purchaser is a member (S204), and if the member is input (S205), if the purchaser is not a member, inputs the buyer information and payment information (S206). When the purchaser information and / or payment information is input, the purchaser information and / or payment information is checked in cooperation with a payment institution server (S221), and it is checked whether the buyer views an advertisement (S207). If the buyer wants to view the advertisement, the buyer authenticates the advertisement and connects to the advertisement viewing server (S208).

If the buyer does not want to view the advertisement, the process goes to the step of checking whether the successful bidder of step 216 is selected. In addition, if a predetermined period of time that the advertisement can be viewed in step 208 has elapsed, a corresponding message may be output and not connected to the advertisement viewing server.

The third step of the point earning Internet advertising method according to the present invention, after being connected to the advertisement viewing server, when the buyer clicks on the advertisement to watch the advertisement (S209), the buyer information database of the auction server linked to the advertisement viewing server Earn points on (S210). Check whether the buyer clicks on the corresponding advertisement product being advertised during the advertisement viewing (S211), and if clicked, it connects to the linked advertisement product provider server (S213), and checks whether the securities information provided with the advertisement is clicked (S212). Clicking on the securities information leads to a linked securities company server (S214). If the user does not click on the advertisement product or securities information, or after connecting to the advertisement product provider server or the securities company server, it is checked whether to watch the next advertisement (S215). If the next advertisement is to be viewed, the process returns to step 209. Otherwise, the successful bidder is selected (S216). ).

If the successful bidder is selected, it is checked whether there are accumulated points stored in the buyer information database of the auction server (S217), and if there are accumulated points, it is checked whether the successful bid price is paid with the accumulated points (S218). If payment is made with the accumulated points, update (cut) the points corresponding to the winning bid (S219), and if there are no accumulated points or do not pay with the accumulated points, the buyer information entered in step 205 or step 206 and / Or check the payment in conjunction with the payment institution server according to the payment information (S220).

If no successful bidder is selected in step 216, the process returns to step 202 of the auction server, and if not confirmed in step 220, returns to step 204.

In the member / non-member authentication step (S201), as shown in FIG. 4, if the purchaser is a member (S300), and if the member is a member information such as a member ID, a password (S301) and a buyer information database in the auction server Search and approve (S302), if not a member to check whether to register (S303) if you subscribe to enter the buyer information (S304) and store in the buyer information database and approve (S305). If you do not want to join the membership is given a session ID and approved (S306).

After the approval, it is checked whether there is a selected purchase desired item in the buyer information database (S307), and if there is a selected desired purchase item, it is checked whether to purchase another auction item (S308).

If there is no selected desired item to purchase or want to purchase another auction item, go to step 202 of FIG. 3 to search for and select the desired item to purchase, and if no other auction item is purchased, go to step 207 (point C) and watch the advertisement. You will be asked to confirm.

Calculation of the amount to be refunded according to the accumulated points may be made in various ways. That is, the auction site operator calculates a certain amount of refunds per point and accumulates it in the earning card, and if the buyer wants to pay the points at the time of the successful bid item payment, the buyer refunds the points for the refund amount according to the bid price and updates the points. do. In addition, the points can be utilized as cyber money in conjunction with the earning card.

When the buyer clicks on the securities information to be connected to the securities company server, the buyer can enter into an agreement with the securities company so that the accumulated points can be bought and sold in the securities company server.

As described above, according to an embodiment of the point earning type internet advertising method in the Internet auction according to the present invention, points are accumulated according to the number of clicks of advertisements through an independent advertising server linked to the auction server and the accumulated points are cash or It can be used to purchase goods or stocks by being refunded to cyber money, which can increase the popularity of internet advertising and promote participation in internet auctions.

As described above, according to the point earning type Internet advertising method in the Internet auction according to the present invention, the buyer is connected to the auction server, select the desired item to purchase and then enter the payment information to receive the advertisement viewing authentication is linked to the auction server If you connect to an independent advertisement viewing server and click to watch an advertisement, you can earn points according to the number of clicks on the advertisement, so that the accumulated points can be used to purchase successful bids or stocks. Activate and reduce the load of the auction server.

Although the present invention has been described in detail only with respect to the described embodiments, it will be apparent to those skilled in the art that various modifications and variations are possible within the technical spirit of the present invention, and such modifications and modifications belong to the appended claims.

Claims (13)

A first step of the advertisement provider and the stock information provider storing and updating the advertisement information and the stock information in the advertisement viewing server through the advertisement provider server and the stock information provider server; A second step of, when the buyer accesses the auction server through the purchaser terminal, authenticates the member / non-member, selects a desired item to purchase, and inputs payment information to authenticate the advertisement; And A third step of accumulating points according to the number of clicks on advertisements in a buyer information database of the auction server when a buyer clicks and watches an advertisement linked to the advertisement viewing server; Point earning type internet advertising method in the Internet auction comprising a. The method of claim 1, The first step is, Connecting the advertisement provider and the stock information provider to the advertisement viewing server through the advertisement provider server and the stock information provider server, respectively; Member authentication step; Analyzing buyer information by searching a buyer information database in an auction server interworking with the advertisement viewing server; Storing advertisement information or securities information in an advertisement information database or a stock information database of the advertisement viewing server according to the analyzed buyer information; And Updating the advertisement information or the stock information in real time; Point earning type internet advertising method in the Internet auction comprising a. The method of claim 1, The second step, A purchaser accessing the auction server through the purchaser terminal to receive member / non-member authentication; Searching for the item information database of the auction server and selecting a desired item to participate in the item preference survey accordingly; And When the buyer enters the purchaser information and / or payment information according to whether the buyer is a member, a method of earning points in the Internet auction comprising the step of verifying the advertisement viewing by viewing the advertisement. The method of claim 3, wherein The member / non-member certification, Checking whether the buyer is a member and inputting member information such as a member ID, a password, and searching for and approving a buyer information database in the auction server; If not a member, confirms whether or not to register, and if so, inputting buyer information, storing and approving in the buyer information database; Granting and approving a session ID if the user does not want to register; Checking whether there is a selected desired item to purchase in the buyer information database after the approval; And If there is a selected desired item to purchase, confirming whether to purchase another auction item; Point earning type internet advertising method in the Internet auction comprising a. The method of claim 1, The third step, Earning points in the buyer information database of the auction server when the buyer clicks on the advertisement to watch the advertisement; Checking whether the buyer clicks on the advertisement product or the securities information during the advertisement viewing, and if the buyer clicks on the advertisement product, connecting to the linked advertisement product provider server or the securities company server; Confirming whether to watch the next advertisement and checking whether the successful bidder is selected if the next advertisement is not watched; If the successful bidder is selected, checking the accumulated points and checking whether the successful bid price is paid by the accumulated points, paying the successful bid price and updating the points; And If the successful bidder is not selected, returning to a desired item selection step of the auction server; Point earning type internet advertising method in the Internet auction comprising a. The method according to any one of claims 1 to 5, The purchaser information database may include purchaser identification information and / or member information, auction item information that a buyer purchases or wants to purchase, and payment information including account transfer, credit card payment, or point payment, etc. used for payment of a successful bid. Point earning type Internet advertising method in the Internet auction comprising a point according to the number of clicks on the advertisement per buyer. The method of claim 1, The point earning point Internet advertising method in the Internet auction, characterized in that the points earned in conjunction with the earning card. The method of claim 1, The accumulated points are cash or cyber money refunded point earning type internet advertising method in the Internet auction, characterized in that can be used for payment of the winning bid in the auction server. The method of claim 1, The accumulated points are refunded in cash or cyber money can be used when buying stocks in the securities company server, the point earning type internet advertising method in the internet auction. The method of claim 1, The purchaser terminal is a point earning type internet advertising method in the Internet auction characterized in that it comprises a wired terminal and a wireless terminal. The method of claim 2, And the advertisement information database or the securities information database is linked with an advertisement product provider server and / or a securities company server. The method of claim 2, The advertisement information includes the securities information linked with the securities company server, so that the buyer can check the securities information in real time during the advertisement viewing and sell stocks. Way. The method according to claim 3 or 5, The article preference survey, the advertisement click and the advertisement viewing is a point earned Internet advertising method in the Internet auction, characterized in that made for a certain period of time.