Although researchers have considered the role of morality in consumer psychology over the
years, such investigations often fail to (a) recognize the different values that consumers …

Do demographic and socioeconomic variables have an impact on moral philosophies
consumers adopt? Although researchers have examined this question to some extent …

Purpose The literature on consumer morality and consumption is spread widely across
many research streams and would benefit from grouping under selected themes so that …

To better understand the seemingly inconsistent influence of consumers' morality on their
marketplace behaviors, we apply insights from research on attitude moralization to the …

The definition and role of morality within society have been enduring questions across
disciplines and time. From philosophers, to theologians, economists, and psychologists …

There are many ways consumers' morality has been shown to impact their marketplace
behavior. We present a theoretical framework for how to conceive of and study marketplace …

Where does morality come from? Why are moral judgments often so similar across cultures,
yet sometimes so variable? Is morality one thing, or many? Moral Foundations Theory (MFT) …

There has been neglect of systematic conceptual development and empirical investigation
within consumer ethics. Scenarios have been a long-standing tool yet their development has …

With a focus on consumer morality, this paper first reviewed the literature on moral norms,
identifying six approaches:(a) descriptive/injunctive;(b) personal;(c) altruistic;(d) material …

Moral Foundations Theory is a descriptive theory about the diverse contents of moral
psychology, particularly moral judgment. It contends that human moral judgment (a) is …