To better understand the seemingly inconsistent influence of consumers' morality on their
marketplace behaviors, we apply insights from research on attitude moralization to the …

There are many ways consumers' morality has been shown to impact their marketplace
behavior. We present a theoretical framework for how to conceive of and study marketplace …

The definition and role of morality within society have been enduring questions across
disciplines and time. From philosophers, to theologians, economists, and psychologists …

In a series of studies, we demonstrate that moral judgment is impacted by sensory input
experienced during the product evaluation process due to its impact on mental construal …

Although researchers have considered the role of morality in consumer psychology over the
years, such investigations often fail to (a) recognize the different values that consumers …

Purpose Even though the definitions of morality may seem to provide straightforward criteria
to assess the morality of individuals, moral judgments are challenging and less exact. This …

Do demographic and socioeconomic variables have an impact on moral philosophies
consumers adopt? Although researchers have examined this question to some extent …

We are all saints and sinners: Some of our actions benefit others, while other actions lead to
harm. How do people balance moral rights against moral wrongs when evaluating others' …

This research delineates and critically examines extant empirical research on marketplace
morality within the context of transformative consumer research. The authors identify how …

Existing research shows how morality and markets intersect. However, there are two
oversights: 1) how morality is attributed to some markets and not others, and 2) how moral …