Posted by Kaori Negoro, Head of Google Cloud Marketing for G Suite, JAPAC



From street fashion to the Olympic arena, ASICS has provided quality products to its customers for more than six decades. But when it comes to sports, being the best has never been just about tenure. Athletes reach new heights thanks to a number of factors, including innovation in the sportswear that they rely on for peak performance.

Much like their athletes, ASICS is evaluating the tools they use to perform at their peak — but in IT. Many companies across industries are asking, “how can our global brand stay competitive in a crowded, ever-changing business landscape?” For ASICS, innovative IT is a major part of their regimen. From studying athletes' performance and predicting the needs of customers, to developing products in smarter ways, technology is now the driving force. As a global team, ASICS stays in sync around the world by using G Suite tools like video, instant messaging, collaborative documents and storage, which help ASICS’ employees create and innovate effortlessly.

Together, ASICS and Google Cloud are partnering in IT innovation to help deliver exceptional sporting experiences to athletes around the world. To find out more about G Suite products, visit https://gsuite.google.com/together/.

Posted by Alison Wagonfeld, VP Marketing, Google Cloud

Mark your calendars! Next ’17, our marquee event for the Google Cloud community, will take place on March 8–10, 2017 at Moscone Center West in San Francisco.

Next ’17 is the destination for Google Cloud developers, partners, customers, and IT professionals to learn, get inspired and experience first-hand the tools, technologies and services that Google Cloud is building for the next-generation enterprise, including all of the products across Google Cloud Platform, G Suite, Maps, Devices and Education.

We’ll kick things off on March 8 with keynotes featuring the Google Cloud leadership team, new product announcements and demonstrations and perspectives from industry leaders. There’s so much great content in the works for this year’s event that we’re adding a third day to the agenda. Throughout these three days, we’ll be hosting more than 200 sessions, hands-on code labs, solutions workshops, machine learning activities, partner tracks, technical training and certification programs.

Attendees will be able to connect with the entire Google Cloud team including our engineers, product leadership, developer advocates and more. We'll also have hundreds of partners involved throughout Next ‘17, bringing together the entire Google Cloud ecosystem.

Sign up here and we’ll keep you posted when registration opens and other important updates become available.

See you at Moscone in March!