Posted by Neil Delaney, International SMB Director, Google Apps for Work

Editor's note: From the typewriter to the propelling pencil to our favorite, the world wide web, inventors and innovators from the United Kingdom have brought us brilliant advances that have changed the way we work all around the world. Over the next few weeks, we’ll share a handful of stories from disrupters and trailblazers in the UK who are using Google Apps for Work to support their mission while growing at faster and faster speeds. Today, Neil Delaney, International SMB Director for Google Apps for Work, shares insights from a new research report from Google and Deloitte on how cloud technology helps businesses overcome growth challenges.

Fast growth often seems an elusive concept, something a lucky few tech start ups capture for a few fleeting years before slowing to smaller, incremental advances. But a new report we commissioned with Deloitte, Small business, big technology: How the cloud enables rapid growth in SMBs, paints both a more complex and uplifting picture — that small and medium businesses are using cloud technology to overcome growth challenges and scale and grow faster. The research explores the operating practices and strategies of businesses in the United States and Europe with up to 750 employees, and suggests that SMBs should move tools and applications to the cloud in order to free up time, capital and resources, and to establish a platform for sustainable rapid growth. Here are a few of the key insights we discovered.

Cloud technology unlocks faster scaling and growth opportunities Eighty-five percent of SMBs reported that cloud technology enables them to scale and grow faster, while sixty-six percent said that the cloud allows them to outperform against their competitors. It’s this ability to leapfrog other companies and scale rapidly that makes cloud an essential part of any small business’s strategy.

Cloud technology has a bright future Sixty-six percent of companies expect to increase their use of cloud-based technology in the next three years. This is another trend prevalent amongst companies who have gone Google, who begin adopting cloud services early on in their development and, through experimentation and iteration, begin to adopt more and more cloud solutions across their business processes. Businesses using an above average number of cloud services also grow 26 percent faster and drive 21 percent more profit than those that use no cloud tools.

The cloud is favoured by both startups and established companies It’s not just startups that use the cloud as a tool for fast growth: 79 percent of relatively mature companies — those older than 5 years who are growing at less than 10% per year — believe cloud technology enables them to access new markets and revenue streams. This will become even more important as organisations adopt more digital tools in order to expand into new regions or product areas.

Fast growth in action One businesses that knows firsthand the power of embracing digital technology to drive fast growth is Made.com, an online retailer that’s grown to 150 employees across four countries in just four years — and become a household name in the UK along the way. Made.com has relied on Google Apps for Work from its founding days to build a culture of collaboration and innovation, and cites the cloud tools as a key driver in its ability to grow quickly and at scale. “Google for Work” they said recently, “helps us connect, communicate and collaborate.”

Keep your eye on the Google for Work blog over the coming weeks for three more fast growth stories from companies that have gone Google and rapidly scaled the business food chain. You can read the full report on fast growth and the impact of cloud technology on businesses here.

Posted by Julie Pearl, Director of Cloud Developer Relations and Partner Engineering, Google

Today at the Google for Entrepreneurs Global Partner Summit, Urs Hölzle, Senior Vice President, Technical Infrastructure & Google Fellow announced Google Cloud Platform for Startups. This new program will help eligible early-stage startups take advantage of the cloud and get resources to quickly launch and scale their idea by receiving $100,000 in Cloud Platform credit, 24/7 support, and access to our technical solutions team.

This offer is available to startups around the world through top incubators, accelerators and investors. We are currently working with over 50 global partners to provide this offer to startups who have less than $5 million dollars in funding and have less than $500,000 in annual revenue. In addition, we will continue to add more partners over time.

This offer supports our core Google Cloud Platform philosophy: we want developers to focus on code; not worry about managing infrastructure. Starting today, startups can take advantage of this offer and begin using the same infrastructure platform we use at Google. For example, Headspace is helping millions of people keep their minds healthier and happier using Google Cloud Platform for Startups.

Thousands of startups have built successful applications on Google Cloud Platform and those applications have grown to serve tens of millions of users. It has been amazing to watch Snapchat send over 700 million photos and videos a day and Khan Academy teach millions of students. We look forward to helping the next generation of startups launch great products.

 For more information on Google Cloud Platform for Startups, visit http://cloud.google.com/startups.

Posted by Eran Feigenbaum, Director of Security, Google Apps

Last week, I spoke at a panel with a few peers at RSA, a leading security conference. Microsoft CISO Bret Arsenault, Verizon risk expert Wade Baker, security guru Bruce Schneier and I joined together onstage for a session entitled (and begging the question) “Is the Cloud Really More Secure than On-Premise?” It gave us the opportunity to wholeheartedly agree that the cloud can be as safe as — or in many cases, safer than — storing data on-premise. We even contemplated hosting our data in a rival’s cloud.

It may not surprise you that we believe this — the cloud is what we do. Yet, it was great to hear the panel agree that computing should be outsourced to experts whose job is to provide the best possible security. Leading cloud providers have the size to invest more in security, the speed to react faster to threats and they can work harder to stay ahead of the bad guys.

Millions of businesses have placed their trust in the cloud over recent years, and we take this responsibility seriously. Google’s business customers now include over half of the Fortune 500 and FTSE indexes, three quarters of the DAX, and more than 30 million students, teachers and other education staff.

Looking towards the future, we’ll see even more organizations embrace the cloud — because, as many of our customers have testified, the cloud is often more useful and more secure than existing on-premise solutions. And as they do, you can expect us to evolve our protections and drive security innovations to continue to keep our customers safe.

Posted by Eric Schmidt, Executive Chairman, Google

Earlier this month, I delivered a keynote at Gartner’s annual symposium and published a blog post about the rapidly evolving landscape of business technology. The rise of cloud computing and ubiquitous, powerful mobile devices means that organizations can reduce their IT bills significantly while boosting employees’ productivity and collaboration. Moving to the cloud is no longer a questionable proposition — it’s inevitable.

This led some of the organizations I work with to ask: “That all makes sense, but how do we actually get started?”

Good question. Here are five concrete steps you can take to get started:

1. Start by setting up a Google Apps account for your organization. This will allow you to move your standard productivity and communications work to the cloud: you’ll use Gmail for your email (with your own domain, like joe@joescoffeeshop.com); Google Calendar for your calendars; Google Drive to store files; Google Docs to create and edit documents, spreadsheets and presentations; and Hangouts to send instant messages and hold video calls. This will free your staff from spending time maintaining servers and installing upgrades. Google Apps is free to schools and non-profits, and costs $50/person per year for businesses and government agencies.
2. Move your other standard business applications to cloud-based equivalents. Popular apps include Workday (HR), Salesforce (CRM), Zendesk (customer service), Netsuite (Financials), and Wix or Weebly (websites). More companies are creating and launching cloud-based business applications every day — check out the Chrome Web Store for more.
3. Move your custom applications to a cloud infrastructure. Many organizations have built their own custom applications or need to be able to do very specialized programming. Most people use Amazon Web Services, Google Cloud Platform or Microsoft Azure. Choose between the first two.
4. Standardize on a modern browser, ideally Chrome. Chrome is built for speed, simplicity and security — and of course it’s free. To make sure that you're protected from the latest threats, Chrome automatically updates whenever a new version of the browser is available. You can also use Chrome on all the major desktop and mobile platforms, including Android and iOS, and sync your tabs and bookmarks between different devices. Chrome for Business includes a cloud-based management console, which lets you customize policies and preferences for your employees easily from the web, including which apps and extensions they receive, across their devices.
5. For hardware, you can now move to a flexible, “bring your own device” policy. Without servers, the only real hardware you need are computers and phones — and a true cloud architecture works well with any operating system: Windows, Mac, Chrome OS, Android, iOS. People can choose the device that suits them, and you can then reimburse their purchases and/or their own personal cell phone and internet bills. If you do decide to supply your staff with computers, consider Chromebooks: they boot up in seconds, have built-in virus protection and are dead simple to deploy and manage.

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Lots of companies have already moved to the cloud successfully, from local coffee shops to major corporations with 200,000 employees. For small and mid-size companies, the transition can be made in a matter of days or weeks. For larger companies, who often have custom legacy systems built over many years, the migration may take a few months. In these cases, consider working with experts that specialize in helping companies move to the cloud using all the tools I’ve mentioned.

The world is moving to the cloud. Now’s the time for you to move, too.

Posted by Eric Schmidt, Executive Chairman, Google

Yesterday I had the chance to deliver the keynote at the Gartner ITExpo in Orlando. I took this opportunity to reflect on how business technology has evolved in the three years since I last spoke on this stage — and, as part of that, how Google’s commitment to enterprise customers has grown.

In 2010, the suggestion that a company could move all of its employees to the cloud was often met with skepticism. People relied on desktop computers and Exchange servers because that was what they’d used in the workplace for the past two decades. And, the few companies that did embrace the cloud tended to see it as a more cost-effective way to do things they’d always done. But over time, they started to recognize the transformational benefits of working in the cloud.

Today, moving to the cloud is not a questionable proposition — it’s inevitable. This is good news for IT staff, who don’t need to spend time maintaining servers and installing upgrades, and also for employees, since the cloud makes it easy to collaborate and get more stuff done quickly. Sooner than almost anyone thought possible, hundreds of large-scale companies have succeeded in moving their businesses to the cloud, paving the way for millions more to follow. Consider a few recent examples:

• Woolworths is Australia’s largest retailer, with more than 3,000 stores and a staff of 200,000. They moved to Google Apps and Chrome.
• The country of Malaysia adopted Google Apps for 10 million students, teachers and parents, and deployed Chromebooks to schools nationwide.
• And yesterday, Whirlpool — which owns Maytag and KitchenAid — announced that they’re rolling out Google Apps to help 30,000 employees collaborate and innovate more quickly.

These organizations realize that the cloud is not just a cheaper way to maintain the status quo, but also a way to fundamentally transform the way a business is run and how people can get work done together. Inviting 50 people to collaborate on a Google document in real-time is an order of magnitude more efficient than sending attachments back and forth to those same people. More than half of Americans now own smartphones, while PC sales are steadily declining. In their personal lives, employees expect to check email on their phone and join a video call from their tablet, at any time, from wherever they are. Increasingly, people want to bring these habits to the workplace so they can work the way they live.

Companies like Google play a pivotal role in this “consumerization of IT.” More than 425 million people around the world rely on Gmail in their personal lives, and now more than 5 million businesses are using Gmail as part of Google Apps at work. At Google, there are now thousands of employees — a substantial portion of the company — who help us build and support products for these business customers.

The real beneficiaries of this rebirth of IT are not technology companies, but the rest of us — business owners, makers, teachers, students and employees. Having the power of massive data centers and smart mobile devices at our fingertips makes it easier than ever to create, communicate, learn and collaborate.

Posted by Meghdutt Brahmachari, Product Marketing Manager, Google Enterprise


Change is never easy, but when a business has tens of thousands of employees in locations around the world, bringing in new technology can be very disruptive. In this week’s Hangout On Air for retailers, Christine Atkins, former CIO of global grocery retailer Ahold, explains why moving to the cloud offers the best chance to adopt faster, flexible business solutions without implementation headaches.

Come to the Hangout On Air this Thursday, October 3, at 10 a.m. PT, to hear Atkins talk about her experience guiding Ahold to go Google. Ahold switched from an aging and inflexible legacy system for email and collaboration to Google Apps. As Atkins, now a principal at Atkins & Cameron Consulting LLC, explains, the shift to Google Apps and the cloud led to a 75% decrease in costs, plus a no-hitches implementation and higher productivity. Atkins and Bill Hippenmeyer, director of Google Apps for Business Strategy, will talk about these retail challenges:

• What tools does a distributed workforce need to be successful?
• How do you choose technology that meets the expectations of millennials?
• How do you manage the culture changes that come with technology innovation?

If you missed our previous Hangout On Air with Interactions Marketing and Tableau Software on mining insights from Big Data, you can view it here.

RSVP for the Christine Atkins Hangout On Air, and take part in the Q&A by posting your questions on Google+ or Twitter using the hashtag #GoneGoogle.