How Compass Group Canada modernized its digital strategy with Chrome
Wednesday, August 31, 2016
Editor's note: Today we hear from Humza Teherany, CIO of Compass Group Canada and CEO of Compass Digital Labs, a subsidiary of Compass Group PLC, a global food and support services provider who serves millions of people around the world every day and employs more than 500,000 employees worldwide. Learn how Compass Group switched to digital signs powered by Chrome to boost its digital marketing efforts in restaurants and coffee shops across Canada. To learn more about how Chrome devices can be used to engage your customers, watch this recorded Hangout.
How do you design your digital strategy when you're part of a 20-year-old business with many brands, many partners and 32,000 employees in Canada? I faced this challenge when I joined Compass Group Canada leading technology and innovation four years ago. My top goal was to use technology to better consumer experiences and in turn grow our revenues. Compass Group relied on Google Apps already, so when we needed to revamp our digital signage, we turned to Google. Over the past two years, our technology field services teams, led by Jugveer Randhawa, installed more than 200 Chrome digital signage devices in our retail locations. We plan to add an additional 100 devices by the end of 2017.
Chrome digital signage is part of a broader cultural shift at Compass Group. This year, we launched Compass Digital Labs, an offshoot dedicated to improving consumer retail experiences by building new technologies like mobile payment apps, on-site kiosks and wearable payment solutions.
Consumer behavior is constantly changing, and we’re seeing how important it is to reach savvy customers on mobile, social and in stores. Our digital marketing strategy allows us to connect consumers with the right offers at the right time. Millions of people visit our retail locations every year, and with Chrome we can reach them all with the latest content.