Editors' note: Today’s guest blogger is David Rumberg, Partner and CIO of Sports Basement, a place where runners, swimmers, backpackers, fitness fans and triathletes can find great prices online on everything they need for their outdoor adventures. David has worked in retail for over 20 years. Before Sports Basement, David worked for The Men's Wearhouse, where he was an application analyst working on large projects like PeopleSoft and ecommerce.

Join David for a live webcast on Thursday, March 11, 2010 at 2:00 p.m. EST / 11:00 a.m. PST / 7:00 p.m. GMT. Please note that registration will occur on a third party site.

Sports Basement is a specialty retailer – and to keep our mid-sized company going, we need to access email and other collaboration solutions to work in real-time from various locations. Until recently, we were using on-premise Microsoft Exchange and Outlook.

It was easy to see that there was a lot of innovative, cool stuff happening in the industry – such as managing email from your iPhone. These were the kinds of things we wanted to enable, yet we thought these capabilities would be too expensive or complicated for us. Many of them were not possible using our existing on-premise solutions. Then we investigated Google Apps, and saw that we could equip everyone with email, access it from anywhere and work collaboratively in real-time from different locations – even on mobile devices. Plus, we could free up staff time to build an online community, increase website conversions with Google Analytics and share best practices.

We're just getting started with Google Apps, but we did one thing right away that's been very helpful: uploading all of our HR forms as templates so anyone knows where to access the most recent form, copy it, and fill it out online.

In comparing our options, we did a hard cost analysis, but, as always, it was difficult to come up with an apples-to-apples comparison. If we analyzed email alone, then Microsoft and Google would break even after several years. But then we factored in instant messaging, security, spam protection, and mobile email access for all our users. And we also saw that we could end the philosophy of scarcity, ending user rationing and inbox quotas and provide a single platform for communications and collaboration for all of our employees. After we started comparing options, Google was an easy choice and we haven't looked back.

As a mid-sized business, we are still finding new ways to take advantage of Google Apps, and seeing more potential every day. Even the ability to put our forms online has been a huge boon for our productivity.

More importantly, the Google option was a way to tap into Google’s rich pool of innovation – and, in the end, that’s what we wanted. I’d be happy to share what we have learned so far about what Google inventiveness means to our business. I can also speak about tips and tricks in migrating from Microsoft Exchange and the approach we took in doing so.

Please join me for this LIVE event:

Choosing Google Apps for innovation over Microsoft Exchange
Thursday, March 11, 2010
2:00 p.m. EST / 11:00 a.m. PST / 7:00 p.m. GMT


Posted by Serena Satyasai, The Google Apps team

Find customer stories and research product information on our resource sites for current users of Microsoft Exchange and Lotus Notes/Domino.